--- title: "Kong: search popularity and Share of Search worldwide" description: "Kong makes the API gateway and service mesh teams run their services on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/kong-inc" publisher: "Brandwave" --- # Kong: search popularity and Share of Search worldwide Kong makes the API gateway and service mesh teams run their services on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kong - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among AI gateway platforms**: 0.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | AI gateway platforms | 5 | 0.1% | 4.4K | | API management platforms | 4 | 0.48% | 4.4K | | API gateways | 5 | 7.2% | 4.4K | - [AI gateway platforms](/demand/global-en/categories/ai-gateway-platforms) - [API management platforms](/demand/global-en/categories/api-management-platforms) - [API gateways](/demand/global-en/categories/api-gateways) ## How has branded search demand for Kong changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Kong worldwide fell from 8.1K to 4.4K. - Across the 11 months ending August 2026, Kong fell from 4th to 5th among AI gateway platforms worldwide. - Across the 11 months ending August 2026, Kong’s estimated Share of Search among API management platforms worldwide held steady, from 0.59% to 0.48%. - Across the 11 months ending August 2026, Kong’s estimated Share of Search among API gateways worldwide decreased from 8.7% to 7.2%. - Across the 11 months ending August 2026, Kong’s estimated Share of Search among API gateways worldwide peaked at 8.7% in October 2025 and was lowest at 5.8% in May 2026. ## How did search popularity change for AI gateway platforms worldwide in August 2026? - In August 2026, Cloudflare gained estimated Share of Search among AI gateway platforms worldwide, from 95.4% to 96.2%. - In August 2026, LiteLLM lost estimated Share of Search among AI gateway platforms worldwide, from 3.7% to 3%. - Estimated monthly branded searches for Portkey worldwide rose 50% over 11 measured months, from 14.8K to 22.2K in August 2026. - Estimated monthly branded searches for Kong worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026. ## How did search popularity change for API management platforms worldwide in August 2026? - In August 2026, Postman gained estimated Share of Search among API management platforms worldwide, from 90.9% to 91.6%. - In August 2026, Apigee lost estimated Share of Search among API management platforms worldwide, from 2.9% to 2.4%. - Estimated monthly branded searches for SwaggerHub worldwide fell 56.8% over 11 measured months, from 4.4K to 1.9K in August 2026. - Estimated monthly branded searches for Kong worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026. - Estimated monthly branded searches for MuleSoft worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026. ## How did search popularity change for API gateways worldwide in August 2026? - In August 2026, Tyk overtook AWS API Gateway to rank 2nd among API gateways worldwide, at 24.3%. - In August 2026, Azure API Management gained estimated Share of Search among API gateways worldwide, from 10% to 10.9%. - In August 2026, Apigee lost estimated Share of Search among API gateways worldwide, from 40.9% to 36.5%. - In August 2026, AWS API Gateway lost estimated Share of Search among API gateways worldwide, from 18.3% to 16.3%. - In August 2026, Kong lost estimated Share of Search among API gateways worldwide, from 8.2% to 7.2%. - Estimated monthly branded searches for KrakenD worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | AI gateway platforms | 8.1K | 0.34% | 4 | | Nov 2025 | AI gateway platforms | 5.4K | 0.06% | 5 | | Dec 2025 | AI gateway platforms | 5.4K | 0.13% | 5 | | Jan 2026 | AI gateway platforms | 5.4K | 0.18% | 5 | | Feb 2026 | AI gateway platforms | 5.4K | 0.18% | 5 | | Mar 2026 | AI gateway platforms | 6.6K | 0.21% | 5 | | Apr 2026 | AI gateway platforms | 5.4K | 0.15% | 5 | | May 2026 | AI gateway platforms | 4.4K | 0.12% | 5 | | Jun 2026 | AI gateway platforms | 5.4K | 0.15% | 5 | | Jul 2026 | AI gateway platforms | 5.4K | 0.15% | 5 | | Aug 2026 | AI gateway platforms | 4.4K | 0.1% | 5 | | Sep 2026 | AI gateway platforms | — | — | — | | Oct 2025 | API management platforms | 8.1K | 0.59% | 4 | | Nov 2025 | API management platforms | 5.4K | 0.48% | 4 | | Dec 2025 | API management platforms | 5.4K | 0.49% | 4 | | Jan 2026 | API management platforms | 5.4K | 0.48% | 4 | | Feb 2026 | API management platforms | 5.4K | 0.48% | 4 | | Mar 2026 | API management platforms | 6.6K | 0.59% | 4 | | Apr 2026 | API management platforms | 5.4K | 0.48% | 4 | | May 2026 | API management platforms | 4.4K | 0.47% | 4 | | Jun 2026 | API management platforms | 5.4K | 0.58% | 4 | | Jul 2026 | API management platforms | 5.4K | 0.58% | 4 | | Aug 2026 | API management platforms | 4.4K | 0.48% | 4 | | Sep 2026 | API management platforms | — | — | — | | Oct 2025 | API gateways | 8.1K | 8.7% | 5 | | Nov 2025 | API gateways | 5.4K | 6.8% | 5 | | Dec 2025 | API gateways | 5.4K | 7.5% | 5 | | Jan 2026 | API gateways | 5.4K | 6.9% | 5 | | Feb 2026 | API gateways | 5.4K | 7% | 5 | | Mar 2026 | API gateways | 6.6K | 8.2% | 5 | | Apr 2026 | API gateways | 5.4K | 7.1% | 5 | | May 2026 | API gateways | 4.4K | 5.8% | 5 | | Jun 2026 | API gateways | 5.4K | 7.6% | 5 | | Jul 2026 | API gateways | 5.4K | 8.2% | 5 | | Aug 2026 | API gateways | 4.4K | 7.2% | 5 | | Sep 2026 | API gateways | — | — | — | ## How is Kong measured? Brandwave collects information about searches that people make online using Kong’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kong api” ## Which AI gateway platforms compete with Kong? - [Cloudflare](/demand/global-en/brands/cloudflare): Head-to-head: /demand/global-en/compare/cloudflare-vs-kong-inc - [LiteLLM](/demand/global-en/brands/litellm): Head-to-head: /demand/global-en/compare/kong-inc-vs-litellm - [Portkey](/demand/global-en/brands/portkey): Head-to-head: /demand/global-en/compare/kong-inc-vs-portkey - [Helicone](/demand/global-en/brands/helicone): Head-to-head: /demand/global-en/compare/helicone-vs-kong-inc ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kong: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/kong-inc This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kong-inc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.