--- title: "Kokatat: search popularity worldwide" description: "An American maker of paddling drysuits and outerwear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/kokatat" publisher: "Brandwave" --- # Kokatat: search popularity worldwide An American maker of paddling drysuits and outerwear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kokatat - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among drysuit brands**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Drysuit brands | 3 | 1.3% | 3.6K | - [Drysuit brands](/demand/global-en/categories/drysuit-brands) ## Top drysuit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kokatat was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kokatat is the most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kokatat | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | NRS | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Santi | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | DUI | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Level Six | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | O'Neill | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Scubapro | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Crewsaver | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stohlquist | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about drysuit brands - Asked ChatGPT "Which drysuit brand should I buy?": 1. Kokatat, 2. NRS, 3. DUI, 4. Level Six - Asked ChatGPT "What are the best drysuit brands?": 1. Kokatat, 2. NRS, 3. Santi, 4. Level Six, 5. DUI - Asked ChatGPT "What's the best drysuit brand for cold water diving?": 1. Santi, 2. DUI - Searched Google, AI Overview "drysuit for diving": 1. Scubapro - Searched Google, AI Overview "drysuit for kayaking": 1. NRS, 2. Kokatat, 3. Level Six Not named in any answer: O'Neill, Crewsaver and Stohlquist. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Kokatat changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Kokatat worldwide held steady at 3.6K. - Across the 12 months ending September 2026, Kokatat’s share of searches among drysuit brands worldwide held steady at 1.3%. ## How did search popularity change for drysuit brands worldwide in September 2026? - In September 2026, Santi rose from 7th to 6th among drysuit brands worldwide. - In September 2026, Stohlquist fell from 6th to 7th among drysuit brands worldwide. - Estimated monthly branded searches for DUI worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026. - Estimated monthly branded searches for Crewsaver worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Drysuit brands | 3.6K | 1.3% | 3 | | Nov 2025 | Drysuit brands | 3.6K | 1.1% | 3 | | Dec 2025 | Drysuit brands | 3.6K | 1.1% | 3 | | Jan 2026 | Drysuit brands | 3.6K | 1.1% | 3 | | Feb 2026 | Drysuit brands | 3.6K | 1.3% | 3 | | Mar 2026 | Drysuit brands | 3.6K | 1.1% | 3 | | Apr 2026 | Drysuit brands | 3.6K | 1.3% | 3 | | May 2026 | Drysuit brands | 4.4K | 1.3% | 3 | | Jun 2026 | Drysuit brands | 4.4K | 1.3% | 3 | | Jul 2026 | Drysuit brands | 3.6K | 0.88% | 3 | | Aug 2026 | Drysuit brands | 5.4K | 1.6% | 3 | | Sep 2026 | Drysuit brands | 3.6K | 1.3% | 3 | ## How are Kokatat’s branded searches counted? Brandwave collects information about searches that people make online using Kokatat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kokatat” ## Which drysuit brands compete with Kokatat? - [O'Neill](/demand/global-en/brands/oneill): Head-to-head: /demand/global-en/compare/kokatat-vs-oneill - [Scubapro](/demand/global-en/brands/scubapro): Head-to-head: /demand/global-en/compare/kokatat-vs-scubapro - [Crewsaver](/demand/global-en/brands/crewsaver): Head-to-head: /demand/global-en/compare/crewsaver-vs-kokatat - [DUI](/demand/global-en/brands/dui-drysuits): Head-to-head: /demand/global-en/compare/dui-drysuits-vs-kokatat - [Santi](/demand/global-en/brands/santi-diving): Head-to-head: /demand/global-en/compare/kokatat-vs-santi-diving - [Stohlquist](/demand/global-en/brands/stohlquist) - [Level Six](/demand/global-en/brands/level-six) - [NRS](/demand/global-en/brands/nrs) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kokatat: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/kokatat This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kokatat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.