---
title: "Kobo: search popularity and Share of Search worldwide"
description: "Kobo is an audiobook or ebook service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/kobo"
publisher: "Brandwave"
---

# Kobo: search popularity and Share of Search worldwide

Kobo is an audiobook or ebook service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kobo
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among ebook readers**: 19.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ebook readers | 2 | 19.7% | 1M |

- [Ebook readers](/demand/global-en/categories/ebook-readers)

## How has branded search demand for Kobo changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kobo worldwide rose from 673K to 1M.
- Across the 11 months ending August 2026, Kobo’s estimated Share of Search among ebook readers worldwide increased from 13.9% to 19.7%.

## How did search popularity change for ebook readers worldwide in August 2026?

- In August 2026, Kobo gained estimated Share of Search among ebook readers worldwide, from 17.3% to 19.7%.
- In August 2026, reMarkable gained estimated Share of Search among ebook readers worldwide, from 9.5% to 10.9%.
- In August 2026, Kindle lost estimated Share of Search among ebook readers worldwide, from 70.4% to 66.1%.
- Estimated monthly branded searches for Onyx Boox worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.
- Estimated monthly branded searches for PocketBook worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ebook readers | 673K | 13.9% | 2 |
| Nov 2025 | Ebook readers | 823K | 14.3% | 2 |
| Dec 2025 | Ebook readers | 1M | 16.9% | 2 |
| Jan 2026 | Ebook readers | 1M | 16.9% | 2 |
| Feb 2026 | Ebook readers | 823K | 16.9% | 2 |
| Mar 2026 | Ebook readers | 823K | 16.9% | 2 |
| Apr 2026 | Ebook readers | 823K | 17.3% | 2 |
| May 2026 | Ebook readers | 823K | 16.9% | 2 |
| Jun 2026 | Ebook readers | 823K | 16.9% | 2 |
| Jul 2026 | Ebook readers | 823K | 17.3% | 2 |
| Aug 2026 | Ebook readers | 1M | 19.7% | 2 |
| Sep 2026 | Ebook readers | — | — | — |

## How is Kobo measured?

Brandwave collects information about searches that people make online using Kobo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kobo”

## Which ebook readers compete with Kobo?

- [Kindle](/demand/global-en/brands/kindle): Head-to-head: /demand/global-en/compare/kindle-vs-kobo
- [reMarkable](/demand/global-en/brands/remarkable): Head-to-head: /demand/global-en/compare/kobo-vs-remarkable
- [PocketBook](/demand/global-en/brands/pocketbook): Head-to-head: /demand/global-en/compare/kobo-vs-pocketbook
- [Onyx Boox](/demand/global-en/brands/onyx-boox): Head-to-head: /demand/global-en/compare/kobo-vs-onyx-boox
- [Nook](/demand/global-en/brands/nook): Head-to-head: /demand/global-en/compare/kobo-vs-nook

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kobo: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/kobo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kobo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.