---
title: "Kobo Plus: search popularity worldwide"
description: "Kobo Plus is an audiobook and ebook subscription. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/kobo-plus"
publisher: "Brandwave"
---

# Kobo Plus: search popularity worldwide

Kobo Plus is an audiobook and ebook subscription. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kobo Plus
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among audiobook services**: 0.96%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Audiobook services | 4 | 0.96% | 60.5K |

- [Audiobook services](/demand/global-en/categories/audiobook-services)

## How has branded search demand for Kobo Plus changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kobo Plus worldwide rose from 40.5K to 60.5K.
- Across the 11 months ending August 2026, Kobo Plus’ estimated Share of Search among audiobook services worldwide held steady, from 0.68% to 0.96%.

## How did search popularity change for audiobook services worldwide in August 2026?

- In August 2026, Scribd gained estimated Share of Search among audiobook services worldwide, from 55.3% to 64.8%.
- In August 2026, Audible lost estimated Share of Search among audiobook services worldwide, from 36.9% to 29%.
- In August 2026, Storytel lost estimated Share of Search among audiobook services worldwide, from 6.1% to 4.8%.
- Estimated monthly branded searches for Kobo Plus worldwide rose 49.4% over 11 measured months, from 40.5K to 60.5K in August 2026.
- Estimated monthly branded searches for Libro.fm worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Audiobook services | 40.5K | 0.68% | 4 |
| Nov 2025 | Audiobook services | 40.5K | 0.76% | 4 |
| Dec 2025 | Audiobook services | 49.5K | 1% | 4 |
| Jan 2026 | Audiobook services | 49.5K | 0.91% | 4 |
| Feb 2026 | Audiobook services | 40.5K | 0.82% | 4 |
| Mar 2026 | Audiobook services | 40.5K | 0.76% | 4 |
| Apr 2026 | Audiobook services | 40.5K | 0.76% | 4 |
| May 2026 | Audiobook services | 49.5K | 1% | 4 |
| Jun 2026 | Audiobook services | 49.5K | 1% | 4 |
| Jul 2026 | Audiobook services | 60.5K | 1.2% | 4 |
| Aug 2026 | Audiobook services | 60.5K | 0.96% | 4 |
| Sep 2026 | Audiobook services | — | — | — |

## How is Kobo Plus measured?

Brandwave collects information about searches that people make online using Kobo Plus’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kobo plus”

## Which audiobook services compete with Kobo Plus?

- [Scribd](/demand/global-en/brands/scribd): Head-to-head: /demand/global-en/compare/kobo-plus-vs-scribd
- [Audible](/demand/global-en/brands/audible): Head-to-head: /demand/global-en/compare/audible-vs-kobo-plus
- [Storytel](/demand/global-en/brands/storytel): Head-to-head: /demand/global-en/compare/kobo-plus-vs-storytel
- [Libro.fm](/demand/global-en/brands/libro-fm): Head-to-head: /demand/global-en/compare/kobo-plus-vs-libro-fm

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kobo Plus: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/kobo-plus

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kobo-plus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.