---
title: "KnowBe4: search popularity and Share of Search worldwide"
description: "KnowBe4 provides tools and services to train employees to recognize security threats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/knowbe4"
publisher: "Brandwave"
---

# KnowBe4: search popularity and Share of Search worldwide

KnowBe4 provides tools and services to train employees to recognize security threats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: KnowBe4
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among security awareness training platforms**: 63.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Security awareness training platforms | 1 | 63.1% | 136K |

- [Security awareness training platforms](/demand/global-en/categories/security-awareness-training-platforms)

## How has branded search demand for KnowBe4 changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for KnowBe4 worldwide fell from 166K to 136K.
- Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among security awareness training platforms worldwide decreased from 66.7% to 63.1%.
- Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among security awareness training platforms worldwide peaked at 66.7% in October 2025 and was lowest at 58.3% in March 2026.

## How did search popularity change for security awareness training platforms worldwide in August 2026?

- In August 2026, Proofpoint gained estimated Share of Search among security awareness training platforms worldwide, from 24.6% to 28.3%.
- In August 2026, KnowBe4 lost estimated Share of Search among security awareness training platforms worldwide, from 66.4% to 63.1%.
- Estimated monthly branded searches for Hoxhunt worldwide fell 18.3% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Security awareness training platforms | 166K | 66.7% | 1 |
| Nov 2025 | Security awareness training platforms | 136K | 63.1% | 1 |
| Dec 2025 | Security awareness training platforms | 111K | 63.2% | 1 |
| Jan 2026 | Security awareness training platforms | 136K | 63.1% | 1 |
| Feb 2026 | Security awareness training platforms | 136K | 63% | 1 |
| Mar 2026 | Security awareness training platforms | 136K | 58.3% | 1 |
| Apr 2026 | Security awareness training platforms | 136K | 63.1% | 1 |
| May 2026 | Security awareness training platforms | 136K | 63.1% | 1 |
| Jun 2026 | Security awareness training platforms | 136K | 62% | 1 |
| Jul 2026 | Security awareness training platforms | 136K | 66.4% | 1 |
| Aug 2026 | Security awareness training platforms | 136K | 63.1% | 1 |
| Sep 2026 | Security awareness training platforms | — | — | — |

## How is KnowBe4 measured?

Brandwave collects information about searches that people make online using KnowBe4’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “knowbe4”
- “knowbe4 app”
- “knowbe4 com”
- “knowbe4 platform”
- “knowbe4 security awareness”
- “knowbe4 security training”
- “knowbe4 software”
- “security awareness knowbe4”

## Which security awareness training platforms compete with KnowBe4?

- [Proofpoint](/demand/global-en/brands/proofpoint): Head-to-head: /demand/global-en/compare/knowbe4-vs-proofpoint
- [Hoxhunt](/demand/global-en/brands/hoxhunt): Head-to-head: /demand/global-en/compare/hoxhunt-vs-knowbe4
- [usecure](/demand/global-en/brands/usecure): Head-to-head: /demand/global-en/compare/knowbe4-vs-usecure
- [SoSafe](/demand/global-en/brands/sosafe): Head-to-head: /demand/global-en/compare/knowbe4-vs-sosafe

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "KnowBe4: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/knowbe4

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/knowbe4. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.