---
title: "Knix: search popularity and Share of Search worldwide"
description: "An apparel brand offering period underwear, bras, and other clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/knix"
publisher: "Brandwave"
---

# Knix: search popularity and Share of Search worldwide

An apparel brand offering period underwear, bras, and other clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Knix
- **Owned by**: Essity
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among period underwear brands**: 52.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Period underwear brands | 1 | 52.6% | 216K |

- [Period underwear brands](/demand/global-en/categories/period-underwear-brands)

## How has branded search demand for Knix changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Knix worldwide rose from 155K to 216K.
- Across the 11 months ending August 2026, Knix’s estimated Share of Search among period underwear brands worldwide increased from 50.9% to 52.6%.
- Across the 11 months ending August 2026, Knix’s estimated Share of Search among period underwear brands worldwide peaked at 55.7% in November 2025 and was lowest at 44.7% in May 2026.

## How did search popularity change for period underwear brands worldwide in August 2026?

- In August 2026, Knix gained estimated Share of Search among period underwear brands worldwide, from 50.4% to 52.6%.
- In August 2026, Aisle gained estimated Share of Search among period underwear brands worldwide, from 1.3% to 3.2%.
- In August 2026, WUKA gained estimated Share of Search among period underwear brands worldwide, from 5.8% to 6.8%.
- In August 2026, Saalt gained estimated Share of Search among period underwear brands worldwide, from 8.8% to 9.7%.
- In August 2026, Thinx lost estimated Share of Search among period underwear brands worldwide, from 14.8% to 9.9%.
- In August 2026, Modibodi lost estimated Share of Search among period underwear brands worldwide, from 18.9% to 17.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Period underwear brands | 155K | 50.9% | 1 |
| Nov 2025 | Period underwear brands | 229K | 55.7% | 1 |
| Dec 2025 | Period underwear brands | 191K | 52.3% | 1 |
| Jan 2026 | Period underwear brands | 203K | 49% | 1 |
| Feb 2026 | Period underwear brands | 168K | 47.2% | 1 |
| Mar 2026 | Period underwear brands | 200K | 52.6% | 1 |
| Apr 2026 | Period underwear brands | 224K | 53.6% | 1 |
| May 2026 | Period underwear brands | 201K | 44.7% | 1 |
| Jun 2026 | Period underwear brands | 230K | 47% | 1 |
| Jul 2026 | Period underwear brands | 263K | 50.4% | 1 |
| Aug 2026 | Period underwear brands | 216K | 52.6% | 1 |
| Sep 2026 | Period underwear brands | — | — | — |

## How is Knix measured?

Brandwave collects information about searches that people make online using Knix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “knix”
- “knix bras”
- “knix period underwear”
- “knix underwear”
- “knixwear”

## Which period underwear brands compete with Knix?

- [Modibodi](/demand/global-en/brands/modibodi): Head-to-head: /demand/global-en/compare/knix-vs-modibodi
- [Thinx](/demand/global-en/brands/thinx): Head-to-head: /demand/global-en/compare/knix-vs-thinx
- [Saalt](/demand/global-en/brands/saalt): Head-to-head: /demand/global-en/compare/knix-vs-saalt
- [WUKA](/demand/global-en/brands/wuka): Head-to-head: /demand/global-en/compare/knix-vs-wuka
- [Aisle](/demand/global-en/brands/aisle): Head-to-head: /demand/global-en/compare/aisle-vs-knix

## Who owns Knix?

Knix is owned by Essity. Brandwave also tracks Modibodi, owned by the same company, worldwide.

- [Essity](/demand/global-en/companies/essity): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Knix?

Knix is owned by Essity. Brandwave also tracks Modibodi, owned by the same company, worldwide.

## Cite this page

Brandwave. "Knix: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/knix

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/knix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.