--- title: "Knauf Insulation: search popularity and Share of Search worldwide" description: "Knauf Insulation makes or installs home insulation in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/knauf-insulation" publisher: "Brandwave" --- # Knauf Insulation: search popularity and Share of Search worldwide Knauf Insulation makes or installs home insulation in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Knauf Insulation - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among plasterboard brands**: 0.72% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Plasterboard brands | 4 | 0.72% | 2.4K | | Insulation brands | 3 | 2.9% | 2.4K | - [Plasterboard brands](/demand/global-en/categories/plasterboard-brands) - [Insulation brands](/demand/global-en/categories/insulation-brands) ## How has branded search demand for Knauf Insulation changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Knauf Insulation worldwide held steady at 2.4K. - Across the 11 months ending August 2026, Knauf Insulation’s estimated Share of Search among plasterboard brands worldwide held steady, from 0.6% to 0.72%. - Across the 11 months ending August 2026, Knauf Insulation’s estimated Share of Search among insulation brands worldwide peaked at 3.5% in July 2026 and was lowest at 2.4% in October 2025. - Across the 11 months ending August 2026, Knauf Insulation rose from 4th to 3rd among insulation brands worldwide. ## How did search popularity change for plasterboard brands worldwide in August 2026? - Estimated monthly branded searches for GIB worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026. - Estimated monthly branded searches for CSR worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026. - Estimated monthly branded searches for James Hardie worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## How did search popularity change for insulation brands worldwide in August 2026? - In August 2026, Kingspan gained estimated Share of Search among insulation brands worldwide, from 88.3% to 90%. - In August 2026, Pink Batts lost estimated Share of Search among insulation brands worldwide, from 5.3% to 4.4%. - In August 2026, Knauf Insulation lost estimated Share of Search among insulation brands worldwide, from 3.5% to 2.9%. - Estimated monthly branded searches for Autex worldwide rose 51.3% over 11 measured months, from 390 to 590 in August 2026. - Estimated monthly branded searches for Bradford Insulation worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Plasterboard brands | 2.4K | 0.6% | 4 | | Nov 2025 | Plasterboard brands | 2.4K | 0.62% | 4 | | Dec 2025 | Plasterboard brands | 1.9K | 0.51% | 4 | | Jan 2026 | Plasterboard brands | 2.4K | 0.64% | 4 | | Feb 2026 | Plasterboard brands | 2.4K | 0.72% | 4 | | Mar 2026 | Plasterboard brands | 2.4K | 0.6% | 4 | | Apr 2026 | Plasterboard brands | 2.4K | 0.62% | 4 | | May 2026 | Plasterboard brands | 2.4K | 0.72% | 4 | | Jun 2026 | Plasterboard brands | 2.4K | 0.7% | 4 | | Jul 2026 | Plasterboard brands | 2.4K | 0.72% | 4 | | Aug 2026 | Plasterboard brands | 2.4K | 0.72% | 4 | | Sep 2026 | Plasterboard brands | — | — | — | | Oct 2025 | Insulation brands | 2.4K | 2.4% | 4 | | Nov 2025 | Insulation brands | 2.4K | 2.9% | 3 | | Dec 2025 | Insulation brands | 1.9K | 2.9% | 3 | | Jan 2026 | Insulation brands | 2.4K | 3% | 2 | | Feb 2026 | Insulation brands | 2.4K | 3% | 2 | | Mar 2026 | Insulation brands | 2.4K | 2.5% | 3 | | Apr 2026 | Insulation brands | 2.4K | 3% | 3 | | May 2026 | Insulation brands | 2.4K | 2.9% | 3 | | Jun 2026 | Insulation brands | 2.4K | 2.9% | 3 | | Jul 2026 | Insulation brands | 2.4K | 3.5% | 3 | | Aug 2026 | Insulation brands | 2.4K | 2.9% | 3 | | Sep 2026 | Insulation brands | — | — | — | ## How is Knauf Insulation measured? Brandwave collects information about searches that people make online using Knauf Insulation’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “earthwool” ## Which plasterboard brands compete with Knauf Insulation? - [CSR](/demand/global-en/brands/csr): Head-to-head: /demand/global-en/compare/csr-vs-knauf-insulation - [James Hardie](/demand/global-en/brands/james-hardie): Head-to-head: /demand/global-en/compare/james-hardie-vs-knauf-insulation - [Boral](/demand/global-en/brands/boral): Head-to-head: /demand/global-en/compare/boral-vs-knauf-insulation - [GIB](/demand/global-en/brands/gib): Head-to-head: /demand/global-en/compare/gib-vs-knauf-insulation ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Knauf Insulation: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/knauf-insulation This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/knauf-insulation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.