---
title: "Kmart NZ: search popularity worldwide"
description: "Kmart NZ is Kmart's New Zealand discount department store chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/kmart-nz"
publisher: "Brandwave"
---

# Kmart NZ: search popularity worldwide

Kmart NZ is Kmart's New Zealand discount department store chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kmart NZ
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among cat tree brands**: 96.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cat tree brands | 1 | 96.3% | 6.4M |

- [Cat tree brands](/demand/global-en/categories/cat-tree-brands)

## How has branded search demand for Kmart NZ changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kmart NZ worldwide fell from 7.6M to 6.4M.
- Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among cat tree brands worldwide decreased from 97.3% to 96.3%.
- Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among cat tree brands worldwide peaked at 97.9% in December 2025 and was lowest at 96.1% in July 2026.

## How did search popularity change for cat tree brands worldwide in August 2026?

- Estimated monthly branded searches for Trixie worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.
- Estimated monthly branded searches for Yaheetech worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
- Estimated monthly branded searches for Kmart NZ worldwide fell 16.7% over 11 measured months, from 7.6M to 6.4M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cat tree brands | 7.6M | 97.3% | 1 |
| Nov 2025 | Cat tree brands | 7.7M | 97.6% | 1 |
| Dec 2025 | Cat tree brands | 9.3M | 97.9% | 1 |
| Jan 2026 | Cat tree brands | 7.6M | 97.6% | 1 |
| Feb 2026 | Cat tree brands | 6.3M | 97.6% | 1 |
| Mar 2026 | Cat tree brands | 6.3M | 97.2% | 1 |
| Apr 2026 | Cat tree brands | 6.3M | 97.2% | 1 |
| May 2026 | Cat tree brands | 6.3M | 97.1% | 1 |
| Jun 2026 | Cat tree brands | 5.2M | 96.7% | 1 |
| Jul 2026 | Cat tree brands | 5.2M | 96.1% | 1 |
| Aug 2026 | Cat tree brands | 6.4M | 96.3% | 1 |
| Sep 2026 | Cat tree brands | — | — | — |

## How is Kmart NZ measured?

Brandwave collects information about searches that people make online using Kmart NZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kmart”
- “kmart nz”

## Which cat tree brands compete with Kmart NZ?

- [Trixie](/demand/global-en/brands/trixie): Head-to-head: /demand/global-en/compare/kmart-nz-vs-trixie
- [Catit](/demand/global-en/brands/catit): Head-to-head: /demand/global-en/compare/catit-vs-kmart-nz
- [Yaheetech](/demand/global-en/brands/yaheetech): Head-to-head: /demand/global-en/compare/kmart-nz-vs-yaheetech
- [PetFusion](/demand/global-en/brands/petfusion): Head-to-head: /demand/global-en/compare/kmart-nz-vs-petfusion

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kmart NZ: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/kmart-nz

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kmart-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.