--- title: "Klaviyo: search popularity and Share of Search worldwide" description: "An email, SMS, and customer data platform built for ecommerce brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/klaviyo" publisher: "Brandwave" --- # Klaviyo: search popularity and Share of Search worldwide An email, SMS, and customer data platform built for ecommerce brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Klaviyo - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among customer engagement platforms**: 54.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Customer engagement platforms | 1 | 54.7% | 315K | | Email marketing platforms | 3 | 12.2% | 315K | - [Customer engagement platforms](/demand/global-en/categories/customer-engagement-platforms) - [Email marketing platforms](/demand/global-en/categories/email-marketing-platforms) ## How has branded search demand for Klaviyo changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Klaviyo worldwide held steady, from 319K to 315K. - Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among customer engagement platforms worldwide increased from 51.7% to 54.7%. - Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among customer engagement platforms worldwide peaked at 54.7% in August 2026 and was lowest at 50.6% in December 2025. - Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among email marketing platforms worldwide increased from 9.7% to 12.2%. - Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among email marketing platforms worldwide peaked at 12.2% in August 2026 and was lowest at 9.4% in December 2025. - Across the 11 months ending August 2026, Klaviyo rose from 4th to 3rd among email marketing platforms worldwide. ## How did search popularity change for customer engagement platforms worldwide in August 2026? - Braze’s estimated Share of Search among customer engagement platforms worldwide has lost ground for 3 months in a row, from 18.8% to 16.5% in August 2026. - Estimated monthly branded searches for Iterable worldwide fell 20.2% over 11 measured months, from 990 to 790 in August 2026. - Estimated monthly branded searches for MoEngage worldwide fell 18.2% over 11 measured months, from 54.8K to 44.8K in August 2026. - Estimated monthly branded searches for Airship worldwide fell 15.9% over 11 measured months, from 2.6K to 2.2K in August 2026. ## How did search popularity change for email marketing platforms worldwide in August 2026? - In August 2026, Constant Contact overtook MailerLite to rank 4th among email marketing platforms worldwide, at 9.6%. - In August 2026, Klaviyo gained estimated Share of Search among email marketing platforms worldwide, from 11.4% to 12.2%. - In August 2026, ActiveCampaign gained estimated Share of Search among email marketing platforms worldwide, from 2.3% to 2.8%. - In August 2026, Brevo lost estimated Share of Search among email marketing platforms worldwide, from 25.7% to 22.9%. - In August 2026, MailerLite lost estimated Share of Search among email marketing platforms worldwide, from 9.3% to 8.2%. - In August 2026, Kit rose from 8th to 7th among email marketing platforms worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Customer engagement platforms | 319K | 51.7% | 1 | | Nov 2025 | Customer engagement platforms | 317K | 51.9% | 1 | | Dec 2025 | Customer engagement platforms | 260K | 50.6% | 1 | | Jan 2026 | Customer engagement platforms | 317K | 52.4% | 1 | | Feb 2026 | Customer engagement platforms | 317K | 53.4% | 1 | | Mar 2026 | Customer engagement platforms | 320K | 52.4% | 1 | | Apr 2026 | Customer engagement platforms | 318K | 52.5% | 1 | | May 2026 | Customer engagement platforms | 326K | 53% | 1 | | Jun 2026 | Customer engagement platforms | 317K | 51.6% | 1 | | Jul 2026 | Customer engagement platforms | 315K | 54.5% | 1 | | Aug 2026 | Customer engagement platforms | 315K | 54.7% | 1 | | Sep 2026 | Customer engagement platforms | — | — | — | | Oct 2025 | Email marketing platforms | 319K | 9.7% | 4 | | Nov 2025 | Email marketing platforms | 317K | 9.9% | 3 | | Dec 2025 | Email marketing platforms | 260K | 9.4% | 4 | | Jan 2026 | Email marketing platforms | 317K | 9.9% | 3 | | Feb 2026 | Email marketing platforms | 317K | 11% | 3 | | Mar 2026 | Email marketing platforms | 320K | 9.5% | 3 | | Apr 2026 | Email marketing platforms | 318K | 9.9% | 3 | | May 2026 | Email marketing platforms | 326K | 10.9% | 3 | | Jun 2026 | Email marketing platforms | 317K | 10.5% | 3 | | Jul 2026 | Email marketing platforms | 315K | 11.4% | 3 | | Aug 2026 | Email marketing platforms | 315K | 12.2% | 3 | | Sep 2026 | Email marketing platforms | — | — | — | ## How is Klaviyo measured? Brandwave collects information about searches that people make online using Klaviyo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “klaviyo” - “klaviyo app” - “klaviyo cost” - “klaviyo crm” - “klaviyo email” - “klaviyo email marketing” - “klaviyo marketing” - “klaviyo plan” - “klaviyo pricing” - “klaviyo sms” - “klaviyo whatsapp” - “klaviyocom” ## Which customer engagement platforms compete with Klaviyo? - [Braze](/demand/global-en/brands/braze): Head-to-head: /demand/global-en/compare/braze-vs-klaviyo - [OneSignal](/demand/global-en/brands/onesignal): Head-to-head: /demand/global-en/compare/klaviyo-vs-onesignal - [CleverTap](/demand/global-en/brands/clevertap): Head-to-head: /demand/global-en/compare/clevertap-vs-klaviyo - [MoEngage](/demand/global-en/brands/moengage): Head-to-head: /demand/global-en/compare/klaviyo-vs-moengage - [Customer.io](/demand/global-en/brands/customer-io): Head-to-head: /demand/global-en/compare/customer-io-vs-klaviyo - [Airship](/demand/global-en/brands/airship) - [Iterable](/demand/global-en/brands/iterable) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Klaviyo: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/klaviyo This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/klaviyo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.