--- title: "Kitsch: search popularity and Share of Search worldwide" description: "Kitsch is hair accessory brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/kitsch" publisher: "Brandwave" --- # Kitsch: search popularity and Share of Search worldwide Kitsch is hair accessory brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kitsch - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among hair accessories brands**: 24.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hair accessories brands | 2 | 24.5% | 368K | | Hair clips brands | 1 | 36.6% | 368K | | Shower cap brands | 1 | 85.5% | 368K | - [Hair accessories brands](/demand/global-en/categories/hair-accessories-brands) - [Hair clips brands](/demand/global-en/categories/hair-clips-brands) - [Shower cap brands](/demand/global-en/categories/shower-cap-brands) ## How has branded search demand for Kitsch changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Kitsch worldwide held steady at 368K. - Across the 11 months ending August 2026, Kitsch’s estimated Share of Search among hair accessories brands worldwide increased from 19.3% to 24.5%. - Across the 11 months ending August 2026, Kitsch’s estimated Share of Search among hair accessories brands worldwide peaked at 26.8% in November 2025 and was lowest at 19.3% in October 2025. - Across the 11 months ending August 2026, Kitsch’s estimated Share of Search among hair clips brands worldwide increased from 36.1% to 36.6%. - Across the 11 months ending August 2026, Kitsch’s estimated Share of Search among hair clips brands worldwide peaked at 45% in December 2025 and was lowest at 36.1% in October 2025. - Across the 11 months ending August 2026, Kitsch’s estimated Share of Search among shower cap brands worldwide increased from 82.8% to 85.5%. - Across the 11 months ending August 2026, Kitsch’s estimated Share of Search among shower cap brands worldwide peaked at 87.8% in November 2025 and was lowest at 82.8% in October 2025. ## How did search popularity change for hair accessories brands worldwide in August 2026? - In August 2026, Goody gained estimated Share of Search among hair accessories brands worldwide, from 11.3% to 13.4%. - In August 2026, Claire's lost estimated Share of Search among hair accessories brands worldwide, from 56.6% to 54.9%. - In August 2026, Kitsch lost estimated Share of Search among hair accessories brands worldwide, from 25.3% to 24.5%. - Estimated monthly branded searches for Invisibobble worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026. - Estimated monthly branded searches for Conair worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026. ## How did search popularity change for hair clips brands worldwide in August 2026? - In August 2026, Tangle Teezer gained estimated Share of Search among hair clips brands worldwide, from 33.4% to 36.6%. - In August 2026, Goody gained estimated Share of Search among hair clips brands worldwide, from 18.3% to 20%. - In August 2026, Kitsch lost estimated Share of Search among hair clips brands worldwide, from 40.8% to 36.6%. - In August 2026, Conair lost estimated Share of Search among hair clips brands worldwide, from 6.7% to 6%. - Estimated monthly branded searches for Fancii worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026. ## How did search popularity change for shower cap brands worldwide in August 2026? - Estimated monthly branded searches for Amazer worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026. - Estimated monthly branded searches for Conair worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026. - Estimated monthly branded searches for Shhhowercap worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hair accessories brands | 368K | 19.3% | 2 | | Nov 2025 | Hair accessories brands | 550K | 26.8% | 2 | | Dec 2025 | Hair accessories brands | 550K | 26.2% | 2 | | Jan 2026 | Hair accessories brands | 450K | 25.4% | 2 | | Feb 2026 | Hair accessories brands | 368K | 25.3% | 2 | | Mar 2026 | Hair accessories brands | 368K | 22% | 2 | | Apr 2026 | Hair accessories brands | 368K | 22.1% | 2 | | May 2026 | Hair accessories brands | 368K | 25% | 2 | | Jun 2026 | Hair accessories brands | 368K | 25.1% | 2 | | Jul 2026 | Hair accessories brands | 368K | 25.3% | 2 | | Aug 2026 | Hair accessories brands | 368K | 24.5% | 2 | | Sep 2026 | Hair accessories brands | — | — | — | | Oct 2025 | Hair clips brands | 368K | 36.1% | 1 | | Nov 2025 | Hair clips brands | 550K | 44% | 1 | | Dec 2025 | Hair clips brands | 550K | 45% | 1 | | Jan 2026 | Hair clips brands | 450K | 43.5% | 1 | | Feb 2026 | Hair clips brands | 368K | 43.4% | 1 | | Mar 2026 | Hair clips brands | 368K | 39.2% | 1 | | Apr 2026 | Hair clips brands | 368K | 39.2% | 1 | | May 2026 | Hair clips brands | 368K | 40.1% | 1 | | Jun 2026 | Hair clips brands | 368K | 40.2% | 1 | | Jul 2026 | Hair clips brands | 368K | 40.8% | 1 | | Aug 2026 | Hair clips brands | 368K | 36.6% | 1 | | Sep 2026 | Hair clips brands | — | — | — | | Oct 2025 | Shower cap brands | 368K | 82.8% | 1 | | Nov 2025 | Shower cap brands | 550K | 87.8% | 1 | | Dec 2025 | Shower cap brands | 550K | 85.6% | 1 | | Jan 2026 | Shower cap brands | 450K | 85.5% | 1 | | Feb 2026 | Shower cap brands | 368K | 85.5% | 1 | | Mar 2026 | Shower cap brands | 368K | 85.4% | 1 | | Apr 2026 | Shower cap brands | 368K | 85.5% | 1 | | May 2026 | Shower cap brands | 368K | 82.9% | 1 | | Jun 2026 | Shower cap brands | 368K | 82.9% | 1 | | Jul 2026 | Shower cap brands | 368K | 85.5% | 1 | | Aug 2026 | Shower cap brands | 368K | 85.5% | 1 | | Sep 2026 | Shower cap brands | — | — | — | ## How is Kitsch measured? Brandwave collects information about searches that people make online using Kitsch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kitsch” ## Which hair accessories brands compete with Kitsch? - [Claire's](/demand/global-en/brands/claire-s): Head-to-head: /demand/global-en/compare/claire-s-vs-kitsch - [Goody](/demand/global-en/brands/goody): Head-to-head: /demand/global-en/compare/goody-vs-kitsch - [Conair](/demand/global-en/brands/conair): Head-to-head: /demand/global-en/compare/conair-vs-kitsch - [Invisibobble](/demand/global-en/brands/invisibobble): Head-to-head: /demand/global-en/compare/invisibobble-vs-kitsch - [Scunci](/demand/global-en/brands/scunci): Head-to-head: /demand/global-en/compare/kitsch-vs-scunci ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kitsch: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/kitsch This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kitsch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.