--- title: "KitchenAid: search popularity and Share of Search worldwide" description: "KitchenAid makes small kitchen appliances sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/kitchenaid" publisher: "Brandwave" --- # KitchenAid: search popularity and Share of Search worldwide KitchenAid makes small kitchen appliances sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: KitchenAid - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among ice cream maker brands**: 21.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ice cream maker brands | 3 | 21.4% | 823K | | Electric kettle brands | 3 | 23.3% | 823K | | Blender brands | 3 | 24% | 823K | | Bbq tool brands | 2 | 33.4% | 823K | | Stand mixer brands | 2 | 36.3% | 823K | | Food processor brands | 2 | 40.7% | 823K | | Cutlery brands | 1 | 44.2% | 823K | | Kitchen scale brands | 2 | 48.3% | 823K | | Kitchen timer brands | 1 | 71% | 823K | - [Ice cream maker brands](/demand/global-en/categories/ice-cream-maker-brands) - [Electric kettle brands](/demand/global-en/categories/electric-kettle-brands) - [Blender brands](/demand/global-en/categories/blender-brands) - [Bbq tool brands](/demand/global-en/categories/bbq-tool-brands) - [Stand mixer brands](/demand/global-en/categories/stand-mixer-brands) - [Food processor brands](/demand/global-en/categories/food-processor-brands) - [Cutlery brands](/demand/global-en/categories/cutlery-brands) - [Kitchen scale brands](/demand/global-en/categories/kitchen-scale-brands) - [Kitchen timer brands](/demand/global-en/categories/kitchen-timer-brands) ## How has branded search demand for KitchenAid changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for KitchenAid worldwide fell from 1.2M to 823K. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among ice cream maker brands worldwide decreased from 29.3% to 21.4%. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among ice cream maker brands worldwide peaked at 30.9% in December 2025 and was lowest at 21.4% in August 2026. - Across the 11 months ending August 2026, KitchenAid fell from 1st to 3rd among ice cream maker brands worldwide. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among electric kettle brands worldwide decreased from 29.9% to 23.3%. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among electric kettle brands worldwide peaked at 32.5% in November 2025 and was lowest at 23.3% in August 2026. - Across the 11 months ending August 2026, KitchenAid fell from 1st to 3rd among electric kettle brands worldwide. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among blender brands worldwide decreased from 32.2% to 24%. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among blender brands worldwide peaked at 33% in December 2025 and was lowest at 24% in August 2026. - Across the 11 months ending August 2026, KitchenAid fell from 1st to 3rd among blender brands worldwide. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among bbq tool brands worldwide decreased from 35.5% to 33.4%. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among bbq tool brands worldwide peaked at 46.8% in November 2025 and was lowest at 28.5% in May 2026. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among stand mixer brands worldwide decreased from 43.8% to 36.3%. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among stand mixer brands worldwide peaked at 47% in December 2025 and was lowest at 36.3% in August 2026. - Across the 11 months ending August 2026, KitchenAid fell from 1st to 2nd among stand mixer brands worldwide. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among food processor brands worldwide decreased from 51% to 40.7%. - Across the 11 months ending August 2026, KitchenAid fell from 1st to 2nd among food processor brands worldwide. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among cutlery brands worldwide decreased from 50.3% to 44.2%. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among cutlery brands worldwide peaked at 55.7% in November 2025 and was lowest at 43.2% in May 2026. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among kitchen scale brands worldwide decreased from 58.8% to 48.3%. - Across the 11 months ending August 2026, KitchenAid fell from 1st to 2nd among kitchen scale brands worldwide. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among kitchen timer brands worldwide decreased from 77.1% to 71%. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among kitchen timer brands worldwide peaked at 82.3% in December 2025 and was lowest at 71% in August 2026. ## How did search popularity change for ice cream maker brands worldwide in August 2026? - In August 2026, Ninja gained estimated Share of Search among ice cream maker brands worldwide, from 25.8% to 29.8%. - In August 2026, Breville lost estimated Share of Search among ice cream maker brands worldwide, from 23.4% to 22%. - In August 2026, KitchenAid lost estimated Share of Search among ice cream maker brands worldwide, from 22.7% to 21.4%. - In August 2026, Nostalgia lost estimated Share of Search among ice cream maker brands worldwide, from 22.7% to 21.4%. ## How did search popularity change for electric kettle brands worldwide in August 2026? - In August 2026, Philips gained estimated Share of Search among electric kettle brands worldwide, from 30.2% to 31.2%. - Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026. - Estimated monthly branded searches for KitchenAid worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026. - Estimated monthly branded searches for Smeg worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026. ## How did search popularity change for blender brands worldwide in August 2026? - In August 2026, Ninja gained estimated Share of Search among blender brands worldwide, from 29.1% to 33.4%. - In August 2026, Breville lost estimated Share of Search among blender brands worldwide, from 26.3% to 24.7%. - In August 2026, KitchenAid lost estimated Share of Search among blender brands worldwide, from 25.5% to 24%. - In August 2026, NutriBullet lost estimated Share of Search among blender brands worldwide, from 14% to 13.1%. - Estimated monthly branded searches for Vitamix worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for bbq tool brands worldwide in August 2026? - In August 2026, Weber lost estimated Share of Search among bbq tool brands worldwide, from 5.4% to 4.5%. - KitchenAid’s estimated Share of Search among bbq tool brands worldwide has gained ground for 3 months in a row, from 28.5% to 33.4% in August 2026. - In August 2026, Traeger rose from 5th to 4th among bbq tool brands worldwide. - Estimated monthly branded searches for Napoleon worldwide fell 33.3% over 11 measured months, from 1.8M to 1.2M in August 2026. ## How did search popularity change for stand mixer brands worldwide in August 2026? - In August 2026, Bosch gained estimated Share of Search among stand mixer brands worldwide, from 7.7% to 9.1%. - In August 2026, Sunbeam gained estimated Share of Search among stand mixer brands worldwide, from 3.3% to 4%. - In August 2026, Breville lost estimated Share of Search among stand mixer brands worldwide, from 38.3% to 37.3%. - In August 2026, KitchenAid lost estimated Share of Search among stand mixer brands worldwide, from 37.1% to 36.3%. - Kenwood’s estimated Share of Search among stand mixer brands worldwide has lost ground for 3 months in a row, from 16.6% to 13.3% in August 2026. ## How did search popularity change for food processor brands worldwide in August 2026? - In August 2026, Sunbeam gained estimated Share of Search among food processor brands worldwide, from 3.7% to 4.5%. - In August 2026, Magimix gained estimated Share of Search among food processor brands worldwide, from 2.5% to 3%. - In August 2026, Breville lost estimated Share of Search among food processor brands worldwide, from 42.5% to 41.8%. - In August 2026, KitchenAid lost estimated Share of Search among food processor brands worldwide, from 41.2% to 40.7%. ## How did search popularity change for cutlery brands worldwide in August 2026? - Estimated monthly branded searches for KitchenAid worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026. - Estimated monthly branded searches for Wusthof worldwide fell 20.4% over 11 measured months, from 57.7K to 46K in August 2026. - Estimated monthly branded searches for ZWILLING worldwide fell 18.3% over 11 measured months, from 248K to 202K in August 2026. - Estimated monthly branded searches for Victorinox worldwide fell 18% over 11 measured months, from 555K to 455K in August 2026. - Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 11 measured months, from 41.4K to 34K in August 2026. ## How did search popularity change for kitchen scale brands worldwide in August 2026? - KitchenAid’s estimated Share of Search among kitchen scale brands worldwide has lost ground for 3 months in a row, from 50.6% to 48.3% in August 2026. - Estimated monthly branded searches for Etekcity worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026. ## How did search popularity change for kitchen timer brands worldwide in August 2026? - In August 2026, Joseph Joseph gained estimated Share of Search among kitchen timer brands worldwide, from 9.7% to 11.6%. - In August 2026, KitchenAid lost estimated Share of Search among kitchen timer brands worldwide, from 72.9% to 71%. - Estimated monthly branded searches for ThermoWorks worldwide rose 49.1% over 11 measured months, from 22.2K to 33.1K in August 2026. - Estimated monthly branded searches for CDN worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ice cream maker brands | 1.2M | 29.3% | 1 | | Nov 2025 | Ice cream maker brands | 1.8M | 30.3% | 1 | | Dec 2025 | Ice cream maker brands | 1.8M | 30.9% | 1 | | Jan 2026 | Ice cream maker brands | 1.2M | 24.9% | 2 | | Feb 2026 | Ice cream maker brands | 1M | 26.1% | 2 | | Mar 2026 | Ice cream maker brands | 1M | 25.8% | 2 | | Apr 2026 | Ice cream maker brands | 1M | 24.8% | 2 | | May 2026 | Ice cream maker brands | 823K | 23% | 2 | | Jun 2026 | Ice cream maker brands | 823K | 22.3% | 2 | | Jul 2026 | Ice cream maker brands | 823K | 22.7% | 3 | | Aug 2026 | Ice cream maker brands | 823K | 21.4% | 3 | | Sep 2026 | Ice cream maker brands | — | — | — | | Oct 2025 | Electric kettle brands | 1.2M | 29.9% | 1 | | Nov 2025 | Electric kettle brands | 1.8M | 32.5% | 1 | | Dec 2025 | Electric kettle brands | 1.8M | 32% | 1 | | Jan 2026 | Electric kettle brands | 1.2M | 27.1% | 1 | | Feb 2026 | Electric kettle brands | 1M | 27.3% | 1 | | Mar 2026 | Electric kettle brands | 1M | 27.4% | 1 | | Apr 2026 | Electric kettle brands | 1M | 28.8% | 1 | | May 2026 | Electric kettle brands | 823K | 25.2% | 2 | | Jun 2026 | Electric kettle brands | 823K | 26.1% | 2 | | Jul 2026 | Electric kettle brands | 823K | 23.6% | 3 | | Aug 2026 | Electric kettle brands | 823K | 23.3% | 3 | | Sep 2026 | Electric kettle brands | — | — | — | | Oct 2025 | Blender brands | 1.2M | 32.2% | 1 | | Nov 2025 | Blender brands | 1.8M | 31.4% | 1 | | Dec 2025 | Blender brands | 1.8M | 33% | 1 | | Jan 2026 | Blender brands | 1.2M | 27.7% | 2 | | Feb 2026 | Blender brands | 1M | 28.9% | 2 | | Mar 2026 | Blender brands | 1M | 28.8% | 2 | | Apr 2026 | Blender brands | 1M | 28.4% | 2 | | May 2026 | Blender brands | 823K | 25.7% | 2 | | Jun 2026 | Blender brands | 823K | 24.8% | 2 | | Jul 2026 | Blender brands | 823K | 25.5% | 3 | | Aug 2026 | Blender brands | 823K | 24% | 3 | | Sep 2026 | Blender brands | — | — | — | | Oct 2025 | Bbq tool brands | 1.2M | 35.5% | 2 | | Nov 2025 | Bbq tool brands | 1.8M | 46.8% | 1 | | Dec 2025 | Bbq tool brands | 1.8M | 46.8% | 1 | | Jan 2026 | Bbq tool brands | 1.2M | 38.5% | 2 | | Feb 2026 | Bbq tool brands | 1M | 35.5% | 2 | | Mar 2026 | Bbq tool brands | 1M | 34.2% | 2 | | Apr 2026 | Bbq tool brands | 1M | 37.2% | 2 | | May 2026 | Bbq tool brands | 823K | 28.5% | 2 | | Jun 2026 | Bbq tool brands | 823K | 32.8% | 2 | | Jul 2026 | Bbq tool brands | 823K | 33.1% | 2 | | Aug 2026 | Bbq tool brands | 823K | 33.4% | 2 | | Sep 2026 | Bbq tool brands | — | — | — | | Oct 2025 | Stand mixer brands | 1.2M | 43.8% | 1 | | Nov 2025 | Stand mixer brands | 1.8M | 45.7% | 1 | | Dec 2025 | Stand mixer brands | 1.8M | 47% | 1 | | Jan 2026 | Stand mixer brands | 1.2M | 42% | 1 | | Feb 2026 | Stand mixer brands | 1M | 42.7% | 1 | | Mar 2026 | Stand mixer brands | 1M | 40.4% | 1 | | Apr 2026 | Stand mixer brands | 1M | 41.7% | 1 | | May 2026 | Stand mixer brands | 823K | 37.1% | 1 | | Jun 2026 | Stand mixer brands | 823K | 38.4% | 1 | | Jul 2026 | Stand mixer brands | 823K | 37.1% | 2 | | Aug 2026 | Stand mixer brands | 823K | 36.3% | 2 | | Sep 2026 | Stand mixer brands | — | — | — | | Oct 2025 | Food processor brands | 1.2M | 51% | 1 | | Nov 2025 | Food processor brands | 1.8M | 49.9% | 1 | | Dec 2025 | Food processor brands | 1.8M | 50% | 1 | | Jan 2026 | Food processor brands | 1.2M | 45.4% | 1 | | Feb 2026 | Food processor brands | 1M | 48.6% | 1 | | Mar 2026 | Food processor brands | 1M | 47.2% | 1 | | Apr 2026 | Food processor brands | 1M | 48.2% | 1 | | May 2026 | Food processor brands | 823K | 42.6% | 1 | | Jun 2026 | Food processor brands | 823K | 43.6% | 1 | | Jul 2026 | Food processor brands | 823K | 41.2% | 2 | | Aug 2026 | Food processor brands | 823K | 40.7% | 2 | | Sep 2026 | Food processor brands | — | — | — | | Oct 2025 | Cutlery brands | 1.2M | 50.3% | 1 | | Nov 2025 | Cutlery brands | 1.8M | 55.7% | 1 | | Dec 2025 | Cutlery brands | 1.8M | 54.6% | 1 | | Jan 2026 | Cutlery brands | 1.2M | 51% | 1 | | Feb 2026 | Cutlery brands | 1M | 51.3% | 1 | | Mar 2026 | Cutlery brands | 1M | 47.9% | 1 | | Apr 2026 | Cutlery brands | 1M | 49.8% | 1 | | May 2026 | Cutlery brands | 823K | 43.2% | 1 | | Jun 2026 | Cutlery brands | 823K | 44.3% | 1 | | Jul 2026 | Cutlery brands | 823K | 44.4% | 1 | | Aug 2026 | Cutlery brands | 823K | 44.2% | 1 | | Sep 2026 | Cutlery brands | — | — | — | | Oct 2025 | Kitchen scale brands | 1.2M | 58.8% | 1 | | Nov 2025 | Kitchen scale brands | 1.8M | 56.7% | 1 | | Dec 2025 | Kitchen scale brands | 1.8M | 56.9% | 1 | | Jan 2026 | Kitchen scale brands | 1.2M | 52.7% | 1 | | Feb 2026 | Kitchen scale brands | 1M | 55.7% | 1 | | Mar 2026 | Kitchen scale brands | 1M | 55.5% | 1 | | Apr 2026 | Kitchen scale brands | 1M | 55.4% | 1 | | May 2026 | Kitchen scale brands | 823K | 50.6% | 1 | | Jun 2026 | Kitchen scale brands | 823K | 50.6% | 1 | | Jul 2026 | Kitchen scale brands | 823K | 48.4% | 2 | | Aug 2026 | Kitchen scale brands | 823K | 48.3% | 2 | | Sep 2026 | Kitchen scale brands | — | — | — | | Oct 2025 | Kitchen timer brands | 1.2M | 77.1% | 1 | | Nov 2025 | Kitchen timer brands | 1.8M | 81.4% | 1 | | Dec 2025 | Kitchen timer brands | 1.8M | 82.3% | 1 | | Jan 2026 | Kitchen timer brands | 1.2M | 75.5% | 1 | | Feb 2026 | Kitchen timer brands | 1M | 73.5% | 1 | | Mar 2026 | Kitchen timer brands | 1M | 73.2% | 1 | | Apr 2026 | Kitchen timer brands | 1M | 73.2% | 1 | | May 2026 | Kitchen timer brands | 823K | 72.9% | 1 | | Jun 2026 | Kitchen timer brands | 823K | 72.6% | 1 | | Jul 2026 | Kitchen timer brands | 823K | 72.9% | 1 | | Aug 2026 | Kitchen timer brands | 823K | 71% | 1 | | Sep 2026 | Kitchen timer brands | — | — | — | ## How is KitchenAid measured? Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kitchenaid” ## Which ice cream maker brands compete with KitchenAid? - [Ninja](/demand/global-en/brands/ninja-kitchen): Head-to-head: /demand/global-en/compare/kitchenaid-vs-ninja-kitchen - [Breville](/demand/global-en/brands/breville): Head-to-head: /demand/global-en/compare/breville-vs-kitchenaid - [Nostalgia](/demand/global-en/brands/nostalgia): Head-to-head: /demand/global-en/compare/kitchenaid-vs-nostalgia - [Cuisinart](/demand/global-en/brands/cuisinart): Head-to-head: /demand/global-en/compare/cuisinart-vs-kitchenaid ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "KitchenAid: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/kitchenaid This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kitchenaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.