---
title: "Kirkland Signature: search popularity worldwide"
description: "Kirkland Signature is a store brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/kirkland-signature"
publisher: "Brandwave"
---

# Kirkland Signature: search popularity worldwide

Kirkland Signature is a store brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kirkland Signature
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among napkin brands**: 1.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Napkin brands | 3 | 1.1% | 110K |
| Baking paper brands | 2 | 1.2% | 110K |
| Bin liner brands | 2 | 12.3% | 110K |
| Food wrap brands | 3 | 19.6% | 110K |
| Nuts | 2 | 20.9% | 110K |
| Tissue brands | 2 | 36.9% | 110K |
| Aluminium foil brands | 1 | 45.1% | 110K |
| Paper towel brands | 1 | 56.3% | 110K |
| Toilet paper brands | 1 | 63% | 110K |

- [Napkin brands](/demand/global-en/categories/napkin-brands)
- [Baking paper brands](/demand/global-en/categories/baking-paper-brands)
- [Bin liner brands](/demand/global-en/categories/bin-liner-brands)
- [Food wrap brands](/demand/global-en/categories/food-wrap-brands)
- [Nuts](/demand/global-en/categories/nuts)
- [Tissue brands](/demand/global-en/categories/tissue-brands)
- [Aluminium foil brands](/demand/global-en/categories/aluminium-foil-brands)
- [Paper towel brands](/demand/global-en/categories/paper-towel-brands)
- [Toilet paper brands](/demand/global-en/categories/toilet-paper-brands)

## How has branded search demand for Kirkland Signature changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kirkland Signature worldwide rose from 60.5K to 110K.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among napkin brands worldwide increased from 0.62% to 1.1%.
- Across the 11 months ending August 2026, Kirkland Signature rose from 4th to 3rd among napkin brands worldwide.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among baking paper brands worldwide increased from 0.65% to 1.2%.
- Across the 11 months ending August 2026, Kirkland Signature rose from 3rd to 2nd among baking paper brands worldwide.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among bin liner brands worldwide increased from 7.3% to 12.3%.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among bin liner brands worldwide peaked at 14.8% in March 2026 and was lowest at 7.1% in July 2026.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among food wrap brands worldwide increased from 12.5% to 19.6%.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among food wrap brands worldwide peaked at 23.1% in March 2026 and was lowest at 10.7% in July 2026.
- Across the 11 months ending August 2026, Kirkland Signature rose from 4th to 3rd among food wrap brands worldwide.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among nuts worldwide increased from 14.6% to 20.9%.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among nuts worldwide peaked at 24.3% in March 2026 and was lowest at 10.6% in July 2026.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among tissue brands worldwide increased from 28.1% to 36.9%.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among tissue brands worldwide peaked at 42% in March 2026 and was lowest at 24.5% in July 2026.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among aluminium foil brands worldwide increased from 30.2% to 45.1%.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among aluminium foil brands worldwide peaked at 49.3% in March 2026 and was lowest at 27.1% in July 2026.
- Across the 11 months ending August 2026, Kirkland Signature rose from 2nd to 1st among aluminium foil brands worldwide.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among paper towel brands worldwide increased from 42% to 56.3%.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among paper towel brands worldwide peaked at 63.2% in March 2026 and was lowest at 37% in July 2026.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among toilet paper brands worldwide increased from 48.6% to 63%.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among toilet paper brands worldwide peaked at 69.7% in March 2026 and was lowest at 48.4% in July 2026.

## How did search popularity change for napkin brands worldwide in August 2026?

- In August 2026, Kirkland Signature overtook Georgia-Pacific to rank 3rd among napkin brands worldwide, at 1.1%.
- In August 2026, Sainsbury's lost estimated Share of Search among napkin brands worldwide, from 94.2% to 93.4%.
- Estimated monthly branded searches for Marcal worldwide rose 173.6% over 11 measured months, from 12.1K to 33.1K in August 2026.
- Estimated monthly branded searches for Georgia-Pacific worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
- Estimated monthly branded searches for Vanity Fair worldwide fell 18.1% over 11 measured months, from 552K to 452K in August 2026.

## How did search popularity change for baking paper brands worldwide in August 2026?

- In August 2026, Kirkland Signature overtook Reynolds to rank 2nd among baking paper brands worldwide, at 1.2%.
- In August 2026, Sainsbury's lost estimated Share of Search among baking paper brands worldwide, from 98.2% to 97.5%.
- Estimated monthly branded searches for Bacofoil worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.
- Estimated monthly branded searches for If You Care worldwide fell 20.8% over 11 measured months, from 4.8K to 3.8K in August 2026.

## How did search popularity change for bin liner brands worldwide in August 2026?

- In August 2026, Kirkland Signature overtook Simplehuman to rank 2nd among bin liner brands worldwide, at 12.3%.
- In August 2026, Hippo lost estimated Share of Search among bin liner brands worldwide, from 78.9% to 75.2%.
- In August 2026, Hefty lost estimated Share of Search among bin liner brands worldwide, from 4.7% to 3.7%.
- Estimated monthly branded searches for Simplehuman worldwide rose 49.5% over 11 measured months, from 49.5K to 74K in August 2026.
- Estimated monthly branded searches for Glad worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

## How did search popularity change for food wrap brands worldwide in August 2026?

- In August 2026, Kirkland Signature overtook Reynolds to rank 3rd among food wrap brands worldwide, at 19.6%.
- In August 2026, Saran lost estimated Share of Search among food wrap brands worldwide, from 29.2% to 24.1%.
- In August 2026, Reynolds lost estimated Share of Search among food wrap brands worldwide, from 23.8% to 19.6%.
- Estimated monthly branded searches for Stretch-Tite worldwide rose 46.2% over 11 measured months, from 1.3K to 1.9K in August 2026.
- Estimated monthly branded searches for Glad worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

## How did search popularity change for nuts worldwide in August 2026?

- In August 2026, Kirkland Signature gained estimated Share of Search among nuts worldwide, from 10.6% to 20.9%.
- In August 2026, Blue Diamond lost estimated Share of Search among nuts worldwide, from 83.9% to 74.2%.
- Estimated monthly branded searches for Emerald worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
- Estimated monthly branded searches for Wonderful worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

## How did search popularity change for tissue brands worldwide in August 2026?

- In August 2026, Kirkland Signature gained estimated Share of Search among tissue brands worldwide, from 24.5% to 36.9%.
- In August 2026, Kleenex lost estimated Share of Search among tissue brands worldwide, from 66.7% to 55.4%.
- In August 2026, Andrex lost estimated Share of Search among tissue brands worldwide, from 4% to 3.3%.
- In August 2026, Puffs rose from 5th to 4th among tissue brands worldwide.
- In August 2026, Scott fell from 4th to 5th among tissue brands worldwide.

## How did search popularity change for aluminium foil brands worldwide in August 2026?

- In August 2026, Kirkland Signature overtook Reynolds to take the highest estimated Share of Search among aluminium foil brands worldwide, at 45.1%.
- In August 2026, Reynolds lost estimated Share of Search among aluminium foil brands worldwide, from 60.3% to 45.1%.
- In August 2026, Alcan lost estimated Share of Search among aluminium foil brands worldwide, from 9.9% to 7.4%.
- Estimated monthly branded searches for Foil Pro worldwide fell 70.8% over 11 measured months, from 480 to 140 in August 2026.
- Estimated monthly branded searches for Bacofoil worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.
- Estimated monthly branded searches for If You Care worldwide fell 20.8% over 11 measured months, from 4.8K to 3.8K in August 2026.

## How did search popularity change for paper towel brands worldwide in August 2026?

- In August 2026, Kirkland Signature overtook Bounty to take the highest estimated Share of Search among paper towel brands worldwide, at 56.3%.
- In August 2026, Bounty lost estimated Share of Search among paper towel brands worldwide, from 45.2% to 31%.
- In August 2026, Brawny lost estimated Share of Search among paper towel brands worldwide, from 13.5% to 9.3%.
- In August 2026, Scott lost estimated Share of Search among paper towel brands worldwide, from 4% to 3.4%.

## How did search popularity change for toilet paper brands worldwide in August 2026?

- In August 2026, Kirkland Signature gained estimated Share of Search among toilet paper brands worldwide, from 48.4% to 63%.
- In August 2026, Charmin lost estimated Share of Search among toilet paper brands worldwide, from 21.7% to 15.5%.
- In August 2026, Cottonelle lost estimated Share of Search among toilet paper brands worldwide, from 21.7% to 15.5%.
- In August 2026, Andrex lost estimated Share of Search among toilet paper brands worldwide, from 7.9% to 5.7%.
- Estimated monthly branded searches for LC Scott worldwide fell 11.3% over 11 measured months, from 530 to 470 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Napkin brands | 60.5K | 0.62% | 4 |
| Nov 2025 | Napkin brands | 110K | 1.1% | 3 |
| Dec 2025 | Napkin brands | 110K | 0.88% | 3 |
| Jan 2026 | Napkin brands | 74K | 0.75% | 3 |
| Feb 2026 | Napkin brands | 74K | 0.91% | 3 |
| Mar 2026 | Napkin brands | 135K | 1.3% | 3 |
| Apr 2026 | Napkin brands | 60.5K | 0.62% | 3 |
| May 2026 | Napkin brands | 60.5K | 0.62% | 3 |
| Jun 2026 | Napkin brands | 60.5K | 0.62% | 3 |
| Jul 2026 | Napkin brands | 49.5K | 0.51% | 4 |
| Aug 2026 | Napkin brands | 110K | 1.1% | 3 |
| Sep 2026 | Napkin brands | — | — | — |
| Oct 2025 | Baking paper brands | 60.5K | 0.65% | 3 |
| Nov 2025 | Baking paper brands | 110K | 1.2% | 2 |
| Dec 2025 | Baking paper brands | 110K | 0.97% | 2 |
| Jan 2026 | Baking paper brands | 74K | 0.79% | 3 |
| Feb 2026 | Baking paper brands | 74K | 0.96% | 3 |
| Mar 2026 | Baking paper brands | 135K | 1.4% | 2 |
| Apr 2026 | Baking paper brands | 60.5K | 0.65% | 3 |
| May 2026 | Baking paper brands | 60.5K | 0.65% | 3 |
| Jun 2026 | Baking paper brands | 60.5K | 0.65% | 3 |
| Jul 2026 | Baking paper brands | 49.5K | 0.53% | 3 |
| Aug 2026 | Baking paper brands | 110K | 1.2% | 2 |
| Sep 2026 | Baking paper brands | — | — | — |
| Oct 2025 | Bin liner brands | 60.5K | 7.3% | 2 |
| Nov 2025 | Bin liner brands | 110K | 12.4% | 2 |
| Dec 2025 | Bin liner brands | 110K | 12.2% | 2 |
| Jan 2026 | Bin liner brands | 74K | 8.2% | 3 |
| Feb 2026 | Bin liner brands | 74K | 8.8% | 2 |
| Mar 2026 | Bin liner brands | 135K | 14.8% | 2 |
| Apr 2026 | Bin liner brands | 60.5K | 7.3% | 2 |
| May 2026 | Bin liner brands | 60.5K | 7.3% | 2 |
| Jun 2026 | Bin liner brands | 60.5K | 7.4% | 2 |
| Jul 2026 | Bin liner brands | 49.5K | 7.1% | 3 |
| Aug 2026 | Bin liner brands | 110K | 12.3% | 2 |
| Sep 2026 | Bin liner brands | — | — | — |
| Oct 2025 | Food wrap brands | 60.5K | 12.5% | 4 |
| Nov 2025 | Food wrap brands | 110K | 20.6% | 2 |
| Dec 2025 | Food wrap brands | 110K | 18.7% | 3 |
| Jan 2026 | Food wrap brands | 74K | 14.1% | 4 |
| Feb 2026 | Food wrap brands | 74K | 16% | 4 |
| Mar 2026 | Food wrap brands | 135K | 23.1% | 2 |
| Apr 2026 | Food wrap brands | 60.5K | 11.2% | 4 |
| May 2026 | Food wrap brands | 60.5K | 11.9% | 4 |
| Jun 2026 | Food wrap brands | 60.5K | 10.7% | 4 |
| Jul 2026 | Food wrap brands | 49.5K | 10.7% | 4 |
| Aug 2026 | Food wrap brands | 110K | 19.6% | 3 |
| Sep 2026 | Food wrap brands | — | — | — |
| Oct 2025 | Nuts | 60.5K | 14.6% | 2 |
| Nov 2025 | Nuts | 110K | 23.9% | 2 |
| Dec 2025 | Nuts | 110K | 20.5% | 2 |
| Jan 2026 | Nuts | 74K | 14.8% | 2 |
| Feb 2026 | Nuts | 74K | 15% | 2 |
| Mar 2026 | Nuts | 135K | 24.3% | 2 |
| Apr 2026 | Nuts | 60.5K | 14.6% | 2 |
| May 2026 | Nuts | 60.5K | 12.6% | 2 |
| Jun 2026 | Nuts | 60.5K | 12.8% | 2 |
| Jul 2026 | Nuts | 49.5K | 10.6% | 2 |
| Aug 2026 | Nuts | 110K | 20.9% | 2 |
| Sep 2026 | Nuts | — | — | — |
| Oct 2025 | Tissue brands | 60.5K | 28.1% | 2 |
| Nov 2025 | Tissue brands | 110K | 41.7% | 2 |
| Dec 2025 | Tissue brands | 110K | 41.7% | 2 |
| Jan 2026 | Tissue brands | 74K | 28.4% | 2 |
| Feb 2026 | Tissue brands | 74K | 31.9% | 2 |
| Mar 2026 | Tissue brands | 135K | 42% | 2 |
| Apr 2026 | Tissue brands | 60.5K | 28.3% | 2 |
| May 2026 | Tissue brands | 60.5K | 28.4% | 2 |
| Jun 2026 | Tissue brands | 60.5K | 28.7% | 2 |
| Jul 2026 | Tissue brands | 49.5K | 24.5% | 2 |
| Aug 2026 | Tissue brands | 110K | 36.9% | 2 |
| Sep 2026 | Tissue brands | — | — | — |
| Oct 2025 | Aluminium foil brands | 60.5K | 30.2% | 2 |
| Nov 2025 | Aluminium foil brands | 110K | 44% | 1 |
| Dec 2025 | Aluminium foil brands | 110K | 44% | 1 |
| Jan 2026 | Aluminium foil brands | 74K | 30.8% | 2 |
| Feb 2026 | Aluminium foil brands | 74K | 35.4% | 2 |
| Mar 2026 | Aluminium foil brands | 135K | 49.3% | 1 |
| Apr 2026 | Aluminium foil brands | 60.5K | 31% | 2 |
| May 2026 | Aluminium foil brands | 60.5K | 31.2% | 2 |
| Jun 2026 | Aluminium foil brands | 60.5K | 27.7% | 2 |
| Jul 2026 | Aluminium foil brands | 49.5K | 27.1% | 2 |
| Aug 2026 | Aluminium foil brands | 110K | 45.1% | 1 |
| Sep 2026 | Aluminium foil brands | — | — | — |
| Oct 2025 | Paper towel brands | 60.5K | 42% | 1 |
| Nov 2025 | Paper towel brands | 110K | 58.7% | 1 |
| Dec 2025 | Paper towel brands | 110K | 58.7% | 1 |
| Jan 2026 | Paper towel brands | 74K | 45.2% | 1 |
| Feb 2026 | Paper towel brands | 74K | 49.8% | 1 |
| Mar 2026 | Paper towel brands | 135K | 63.2% | 1 |
| Apr 2026 | Paper towel brands | 60.5K | 44.8% | 1 |
| May 2026 | Paper towel brands | 60.5K | 45.2% | 1 |
| Jun 2026 | Paper towel brands | 60.5K | 42.8% | 2 |
| Jul 2026 | Paper towel brands | 49.5K | 37% | 2 |
| Aug 2026 | Paper towel brands | 110K | 56.3% | 1 |
| Sep 2026 | Paper towel brands | — | — | — |
| Oct 2025 | Toilet paper brands | 60.5K | 48.6% | 1 |
| Nov 2025 | Toilet paper brands | 110K | 65.6% | 1 |
| Dec 2025 | Toilet paper brands | 110K | 65.6% | 1 |
| Jan 2026 | Toilet paper brands | 74K | 54.2% | 1 |
| Feb 2026 | Toilet paper brands | 74K | 57.9% | 1 |
| Mar 2026 | Toilet paper brands | 135K | 69.7% | 1 |
| Apr 2026 | Toilet paper brands | 60.5K | 51.8% | 1 |
| May 2026 | Toilet paper brands | 60.5K | 49% | 1 |
| Jun 2026 | Toilet paper brands | 60.5K | 51.8% | 1 |
| Jul 2026 | Toilet paper brands | 49.5K | 48.4% | 1 |
| Aug 2026 | Toilet paper brands | 110K | 63% | 1 |
| Sep 2026 | Toilet paper brands | — | — | — |

## How is Kirkland Signature measured?

Brandwave collects information about searches that people make online using Kirkland Signature’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kirkland signature”

## Which napkin brands compete with Kirkland Signature?

- [Sainsbury's](/demand/global-en/brands/sainsbury-s): Head-to-head: /demand/global-en/compare/kirkland-signature-vs-sainsbury-s
- [Vanity Fair](/demand/global-en/brands/vanity-fair): Head-to-head: /demand/global-en/compare/kirkland-signature-vs-vanity-fair
- [Georgia-Pacific](/demand/global-en/brands/georgia-pacific): Head-to-head: /demand/global-en/compare/georgia-pacific-vs-kirkland-signature
- [Marcal](/demand/global-en/brands/marcal): Head-to-head: /demand/global-en/compare/kirkland-signature-vs-marcal
- [Plenty](/demand/global-en/brands/plenty-towels): Head-to-head: /demand/global-en/compare/kirkland-signature-vs-plenty-towels

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kirkland Signature: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/kirkland-signature

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kirkland-signature. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.