--- title: "Kirkland & Ellis: search popularity worldwide" description: "Kirkland & Ellis is a law firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/kirkland-ellis" publisher: "Brandwave" --- # Kirkland & Ellis: search popularity worldwide Kirkland & Ellis is a law firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kirkland & Ellis - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among law firms**: 13.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Law firms | 3 | 13.6% | 74K | - [Law firms](/demand/global-en/categories/law-firms) ## Top law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kirkland & Ellis was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | DLA Piper | 0 of 3 | 1 of 1 | 1 of 4 | | Baker McKenzie | 0 of 3 | 0 of 1 | 0 of 4 | | Kirkland & Ellis | 1 of 3 | 1 of 1 | 2 of 4 | | Linklaters | 0 of 3 | 0 of 1 | 0 of 4 | | Clifford Chance | 0 of 3 | 0 of 1 | 0 of 4 | | Norton Rose Fulbright | 0 of 3 | 0 of 1 | 0 of 4 | | Allen & Overy | 0 of 3 | 0 of 1 | 0 of 4 | | Wachtell, Lipton, Rosen & Katz | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about law firms - Asked ChatGPT "Which law firm should I hire?": named none of the brands we track - Asked ChatGPT "What are the best law firms?": 1. Kirkland & Ellis, 2. Wachtell, Lipton, Rosen & Katz - Asked ChatGPT "What's the best law firm for commercial legal work?": named none of the brands we track - Searched Google, AI Overview "law firms": 1. Wachtell, Lipton, Rosen & Katz, 2. Kirkland & Ellis, 3. DLA Piper Not named in any answer: Baker McKenzie, Linklaters, Clifford Chance, Norton Rose Fulbright and Allen & Overy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Kirkland & Ellis changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Kirkland & Ellis worldwide held steady at 74K. - Across the 12 months ending September 2026, Kirkland & Ellis’ share of searches among law firms worldwide increased from 12.5% to 13.6%. - Across the 12 months ending September 2026, Kirkland & Ellis’ share of searches among law firms worldwide peaked at 15.4% in May 2026 and was lowest at 3.8% in December 2025. - Across the 12 months ending September 2026, Kirkland & Ellis rose from 5th to 3rd among law firms worldwide. ## How did search popularity change for law firms worldwide in September 2026? - In September 2026, Allen & Overy lost share of searches among law firms worldwide, from 10.9% to 9.1%. - DLA Piper’s share of searches among law firms worldwide has gained ground for 3 months in a row, from 18.4% to 20.1% in September 2026. - Linklaters’ share of searches among law firms worldwide has gained ground for 3 months in a row, from 12.3% to 13.6% in September 2026. - Clifford Chance’s share of searches among law firms worldwide has gained ground for 3 months in a row, from 10% to 11.1% in September 2026. - In September 2026, Norton Rose Fulbright rose from 7th to 6th among law firms worldwide. - Estimated monthly branded searches for Wachtell, Lipton, Rosen & Katz worldwide rose 83.1% over 12 measured months, from 14.8K to 27.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Law firms | 74K | 12.5% | 5 | | Nov 2025 | Law firms | 60.5K | 11.6% | 5 | | Dec 2025 | Law firms | 60.5K | 3.8% | 4 | | Jan 2026 | Law firms | 74K | 13.4% | 4 | | Feb 2026 | Law firms | 74K | 14.1% | 3 | | Mar 2026 | Law firms | 74K | 13.4% | 4 | | Apr 2026 | Law firms | 60.5K | 11.9% | 5 | | May 2026 | Law firms | 74K | 15.4% | 3 | | Jun 2026 | Law firms | 74K | 15% | 3 | | Jul 2026 | Law firms | 60.5K | 12.7% | 3 | | Aug 2026 | Law firms | 60.5K | 13.3% | 3 | | Sep 2026 | Law firms | 74K | 13.6% | 3 | ## How are Kirkland & Ellis’ branded searches counted? Brandwave collects information about searches that people make online using Kirkland & Ellis’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kirkland and ellis” - “kirkland ellis” ## Which law firms compete with Kirkland & Ellis? - [DLA Piper](/demand/global-en/brands/dla-piper): Head-to-head: /demand/global-en/compare/dla-piper-vs-kirkland-ellis - [Baker McKenzie](/demand/global-en/brands/baker-mckenzie): Head-to-head: /demand/global-en/compare/baker-mckenzie-vs-kirkland-ellis - [Linklaters](/demand/global-en/brands/linklaters): Head-to-head: /demand/global-en/compare/kirkland-ellis-vs-linklaters - [Clifford Chance](/demand/global-en/brands/clifford-chance): Head-to-head: /demand/global-en/compare/clifford-chance-vs-kirkland-ellis - [Norton Rose Fulbright](/demand/global-en/brands/norton-rose-fulbright): Head-to-head: /demand/global-en/compare/kirkland-ellis-vs-norton-rose-fulbright - [Allen & Overy](/demand/global-en/brands/allen-overy) - [Wachtell, Lipton, Rosen & Katz](/demand/global-en/brands/wachtell) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kirkland & Ellis: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/kirkland-ellis This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kirkland-ellis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.