--- title: "How popular is Kingsford? Searches and AI answers worldwide" description: "Kingsford makes charcoal briquettes and lump charcoal. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/kingsford-charcoal" publisher: "Brandwave" --- # How popular is Kingsford? Searches and AI answers worldwide Kingsford makes charcoal briquettes and lump charcoal. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kingsford - **Owned by**: Clorox - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among lump charcoal brands**: 40.7% ## Where does Kingsford compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lump charcoal brands | 1 | 40.7% | 14.8K | - [Lump charcoal brands](/demand/global-en/categories/lump-charcoal-brands) ## Top lump charcoal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kingsford was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jealous Devil | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Fogo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Big Green Egg | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Kingsford | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Royal Oak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | B&B Charcoal | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Cowboy Charcoal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lump charcoal brands - Asked ChatGPT "What's the best lump charcoal?": 1. Jealous Devil, 2. Fogo, 3. Big Green Egg - Asked ChatGPT "Which charcoal brand is best for a kamado grill?": 1. Jealous Devil, 2. Fogo, 3. Big Green Egg - Asked ChatGPT "What's the best charcoal for smoking meat?": 1. Fogo, 2. B&B Charcoal, 3. Kingsford, 4. Big Green Egg - Searched Google, AI Overview "lump charcoal": 1. Big Green Egg, 2. Jealous Devil - Searched Google, AI Overview "best lump charcoal": 1. Fogo, 2. Jealous Devil Not named in any answer: Royal Oak and Cowboy Charcoal. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How has branded search demand for Kingsford changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Kingsford worldwide rose from 12.1K to 14.8K. - Across the 12 months ending October 2026, Kingsford’s share of searches among lump charcoal brands worldwide increased from 35.7% to 40.7%. - Across the 12 months ending October 2026, Kingsford’s share of searches among lump charcoal brands worldwide peaked at 43.1% in September 2026 and was lowest at 35.7% in November 2025. ## How did search popularity change for lump charcoal brands worldwide in October 2026? - In October 2026, Big Green Egg overtook Fogo to rank 5th among lump charcoal brands worldwide, with 6.6% of the searches. - In October 2026, Royal Oak gained share of searches among lump charcoal brands worldwide, from 15.7% to 18.1%. - In October 2026, Cowboy Charcoal gained share of searches among lump charcoal brands worldwide, from 4.5% to 5.2%. - In October 2026, Kingsford lost share of searches among lump charcoal brands worldwide, from 43.1% to 40.7%. - In October 2026, Jealous Devil lost share of searches among lump charcoal brands worldwide, from 12.4% to 10.7%. - In October 2026, B&B Charcoal lost share of searches among lump charcoal brands worldwide, from 12.9% to 12.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Lump charcoal brands | 12.1K | 35.7% | 1 | | Dec 2025 | Lump charcoal brands | 14.8K | 41.2% | 1 | | Jan 2026 | Lump charcoal brands | 12.1K | 38.8% | 1 | | Feb 2026 | Lump charcoal brands | 9.9K | 35.7% | 1 | | Mar 2026 | Lump charcoal brands | 18.1K | 42.6% | 1 | | Apr 2026 | Lump charcoal brands | 18.1K | 37.9% | 1 | | May 2026 | Lump charcoal brands | 33.1K | 42.3% | 1 | | Jun 2026 | Lump charcoal brands | 27.1K | 40.2% | 1 | | Jul 2026 | Lump charcoal brands | 27.1K | 39.8% | 1 | | Aug 2026 | Lump charcoal brands | 18.1K | 36.3% | 1 | | Sep 2026 | Lump charcoal brands | 18.1K | 43.1% | 1 | | Oct 2026 | Lump charcoal brands | 14.8K | 40.7% | 1 | ## How are Kingsford’s branded searches counted? Brandwave collects information about searches that people make online using Kingsford’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kingsford charcoal” ## Which lump charcoal brands compete with Kingsford? - [Royal Oak](/demand/global-en/brands/royal-oak-charcoal): Head-to-head: /demand/global-en/compare/kingsford-charcoal-vs-royal-oak-charcoal - [B&B Charcoal](/demand/global-en/brands/b-and-b-charcoal): Head-to-head: /demand/global-en/compare/b-and-b-charcoal-vs-kingsford-charcoal - [Jealous Devil](/demand/global-en/brands/jealous-devil): Head-to-head: /demand/global-en/compare/jealous-devil-vs-kingsford-charcoal - [Big Green Egg](/demand/global-en/brands/big-green-egg): Head-to-head: /demand/global-en/compare/big-green-egg-vs-kingsford-charcoal - [Fogo](/demand/global-en/brands/fogo-charcoal): Head-to-head: /demand/global-en/compare/fogo-charcoal-vs-kingsford-charcoal - [Cowboy Charcoal](/demand/global-en/brands/cowboy-charcoal) ## Who owns Kingsford? Kingsford is owned by Clorox. Brandwave also tracks Clorox and Clorox Pool&Spa, owned by the same company, worldwide. - [Clorox](/demand/global-en/companies/clorox): Owns 5 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Kingsford? Kingsford is owned by Clorox. Brandwave also tracks Clorox and Clorox Pool&Spa, owned by the same company, worldwide. ## Cite this page Brandwave. "How popular is Kingsford? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/kingsford-charcoal This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kingsford-charcoal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.