---
title: "Kings Seeds: search popularity and Share of Search worldwide"
description: "Kings Seeds sells garden seeds in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/kings-seeds"
publisher: "Brandwave"
---

# Kings Seeds: search popularity and Share of Search worldwide

Kings Seeds sells garden seeds in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kings Seeds
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among seeds brands**: 10.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Seeds brands | 3 | 10.4% | 18.1K |

- [Seeds brands](/demand/global-en/categories/seeds-brands)

## How has branded search demand for Kings Seeds changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kings Seeds worldwide rose from 14.8K to 18.1K.
- Across the 11 months ending August 2026, Kings Seeds’ estimated Share of Search among seeds brands worldwide increased from 9.2% to 10.4%.
- Across the 11 months ending August 2026, Kings Seeds’ estimated Share of Search among seeds brands worldwide peaked at 10.4% in August 2026 and was lowest at 2.7% in May 2026.

## How did search popularity change for seeds brands worldwide in August 2026?

- In August 2026, Kings Seeds gained estimated Share of Search among seeds brands worldwide, from 5.8% to 10.4%.
- In August 2026, Suttons gained estimated Share of Search among seeds brands worldwide, from 3.9% to 5.7%.
- In August 2026, Yates lost estimated Share of Search among seeds brands worldwide, from 28.9% to 23.3%.
- In August 2026, Thompson & Morgan lost estimated Share of Search among seeds brands worldwide, from 57.9% to 57%.
- Estimated monthly branded searches for Mr Fothergill's worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Seeds brands | 14.8K | 9.2% | 3 |
| Nov 2025 | Seeds brands | 12.1K | 9.2% | 3 |
| Dec 2025 | Seeds brands | 9.9K | 8% | 3 |
| Jan 2026 | Seeds brands | 18.1K | 9.3% | 4 |
| Feb 2026 | Seeds brands | 14.8K | 6.4% | 4 |
| Mar 2026 | Seeds brands | 14.8K | 4.1% | 4 |
| Apr 2026 | Seeds brands | 12.1K | 3.4% | 4 |
| May 2026 | Seeds brands | 8.1K | 2.7% | 4 |
| Jun 2026 | Seeds brands | 8.1K | 4.6% | 3 |
| Jul 2026 | Seeds brands | 9.9K | 5.8% | 3 |
| Aug 2026 | Seeds brands | 18.1K | 10.4% | 3 |
| Sep 2026 | Seeds brands | — | — | — |

## How is Kings Seeds measured?

Brandwave collects information about searches that people make online using Kings Seeds’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kings seeds”

## Which seeds brands compete with Kings Seeds?

- [Thompson & Morgan](/demand/global-en/brands/thompson-morgan): Head-to-head: /demand/global-en/compare/kings-seeds-vs-thompson-morgan
- [Yates](/demand/global-en/brands/yates): Head-to-head: /demand/global-en/compare/kings-seeds-vs-yates
- [Suttons](/demand/global-en/brands/suttons): Head-to-head: /demand/global-en/compare/kings-seeds-vs-suttons
- [Mr Fothergill's](/demand/global-en/brands/mr-fothergills): Head-to-head: /demand/global-en/compare/kings-seeds-vs-mr-fothergills
- [Johnsons](/demand/global-en/brands/johnsons): Head-to-head: /demand/global-en/compare/johnsons-vs-kings-seeds

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kings Seeds: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/kings-seeds

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kings-seeds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.