--- title: "King Arthur: search popularity and Share of Search worldwide" description: "King Arthur is flour brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/king-arthur" publisher: "Brandwave" --- # King Arthur: search popularity and Share of Search worldwide King Arthur is flour brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: King Arthur - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among baking mixes**: 23.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Baking mixes | 2 | 23.3% | 74K | | Flour | 1 | 84.9% | 74K | - [Baking mixes](/demand/global-en/categories/baking-mixes) - [Flour](/demand/global-en/categories/flour) ## How has branded search demand for King Arthur changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for King Arthur worldwide fell from 90.5K to 74K. - Across the 11 months ending August 2026, King Arthur’s estimated Share of Search among baking mixes worldwide decreased from 26.5% to 23.3%. - Across the 11 months ending August 2026, King Arthur’s estimated Share of Search among baking mixes worldwide peaked at 36.4% in November 2025 and was lowest at 21.1% in July 2026. - Across the 11 months ending August 2026, King Arthur’s estimated Share of Search among flour worldwide decreased from 89.4% to 84.9%. - Across the 11 months ending August 2026, King Arthur’s estimated Share of Search among flour worldwide peaked at 91.6% in November 2025 and was lowest at 84.6% in June 2026. ## How did search popularity change for baking mixes worldwide in August 2026? - In August 2026, King Arthur overtook Dr. Oetker to rank 2nd among baking mixes worldwide, at 23.3%. - In August 2026, Green's gained estimated Share of Search among baking mixes worldwide, from 3.4% to 5.7%. - In August 2026, Duncan Hines gained estimated Share of Search among baking mixes worldwide, from 5.2% to 7%. - In August 2026, Betty Crocker lost estimated Share of Search among baking mixes worldwide, from 47% to 42.5%. - In August 2026, Dr. Oetker lost estimated Share of Search among baking mixes worldwide, from 21.1% to 19%. - Estimated monthly branded searches for Pillsbury worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026. ## How did search popularity change for flour worldwide in August 2026? - Bob's Red Mill’s estimated Share of Search among flour worldwide has gained ground for 3 months in a row, from 2.8% to 4.1% in August 2026. - Gold Medal’s estimated Share of Search among flour worldwide has gained ground for 3 months in a row, from 6.3% to 7.6% in August 2026. - Estimated monthly branded searches for Doves Farm worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026. - Estimated monthly branded searches for Homepride worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026. - Estimated monthly branded searches for Allinson worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026. - Estimated monthly branded searches for King Arthur worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baking mixes | 90.5K | 26.5% | 2 | | Nov 2025 | Baking mixes | 135K | 36.4% | 2 | | Dec 2025 | Baking mixes | 135K | 33.7% | 2 | | Jan 2026 | Baking mixes | 110K | 29.6% | 2 | | Feb 2026 | Baking mixes | 90.5K | 28.3% | 2 | | Mar 2026 | Baking mixes | 90.5K | 28.1% | 2 | | Apr 2026 | Baking mixes | 74K | 26.4% | 2 | | May 2026 | Baking mixes | 74K | 24.7% | 2 | | Jun 2026 | Baking mixes | 60.5K | 23.2% | 3 | | Jul 2026 | Baking mixes | 60.5K | 21.1% | 3 | | Aug 2026 | Baking mixes | 74K | 23.3% | 2 | | Sep 2026 | Baking mixes | — | — | — | | Oct 2025 | Flour | 90.5K | 89.4% | 1 | | Nov 2025 | Flour | 135K | 91.6% | 1 | | Dec 2025 | Flour | 135K | 89.8% | 1 | | Jan 2026 | Flour | 110K | 88.7% | 1 | | Feb 2026 | Flour | 90.5K | 88% | 1 | | Mar 2026 | Flour | 90.5K | 88.3% | 1 | | Apr 2026 | Flour | 74K | 86.2% | 1 | | May 2026 | Flour | 74K | 87% | 1 | | Jun 2026 | Flour | 60.5K | 84.6% | 1 | | Jul 2026 | Flour | 60.5K | 84.8% | 1 | | Aug 2026 | Flour | 74K | 84.9% | 1 | | Sep 2026 | Flour | — | — | — | ## How is King Arthur measured? Brandwave collects information about searches that people make online using King Arthur’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “king arthur flour” ## Which baking mixes compete with King Arthur? - [Betty Crocker](/demand/global-en/brands/betty-crocker): Head-to-head: /demand/global-en/compare/betty-crocker-vs-king-arthur - [Dr. Oetker](/demand/global-en/brands/dr-oetker): Head-to-head: /demand/global-en/compare/dr-oetker-vs-king-arthur - [Duncan Hines](/demand/global-en/brands/duncan-hines): Head-to-head: /demand/global-en/compare/duncan-hines-vs-king-arthur - [Green's](/demand/global-en/brands/green-s): Head-to-head: /demand/global-en/compare/green-s-vs-king-arthur - [Pillsbury](/demand/global-en/brands/pillsbury): Head-to-head: /demand/global-en/compare/king-arthur-vs-pillsbury ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "King Arthur: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/king-arthur This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/king-arthur. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.