---
title: "Kindle: search popularity worldwide"
description: "Kindle is an audiobook or ebook service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/kindle"
publisher: "Brandwave"
---

# Kindle: search popularity worldwide

Kindle is an audiobook or ebook service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kindle
- **Owned by**: Amazon
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among ebook readers**: 63.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ebook readers | 1 | 63.6% | 3.4M |

- [Ebook readers](/demand/global-en/categories/ebook-readers)

## How has branded search demand for Kindle changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kindle worldwide held steady at 3.4M.
- Across the 11 months ending August 2026, Kindle’s estimated Share of Search among ebook readers worldwide decreased from 66.6% to 63.6%.
- Across the 11 months ending August 2026, Kindle’s estimated Share of Search among ebook readers worldwide peaked at 68.2% in November 2025 and was lowest at 63.6% in August 2026.

## How did search popularity change for ebook readers worldwide in August 2026?

- In August 2026, Kobo gained estimated Share of Search among ebook readers worldwide, from 16.6% to 19%.
- In August 2026, reMarkable gained estimated Share of Search among ebook readers worldwide, from 9.1% to 10.4%.
- In August 2026, Kindle lost estimated Share of Search among ebook readers worldwide, from 67.5% to 63.6%.
- Estimated monthly branded searches for PocketBook worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ebook readers | 3.4M | 66.6% | 1 |
| Nov 2025 | Ebook readers | 4.1M | 68.2% | 1 |
| Dec 2025 | Ebook readers | 4.1M | 66.2% | 1 |
| Jan 2026 | Ebook readers | 4.1M | 66.7% | 1 |
| Feb 2026 | Ebook readers | 3.4M | 66.7% | 1 |
| Mar 2026 | Ebook readers | 3.4M | 66.2% | 1 |
| Apr 2026 | Ebook readers | 3.4M | 67.5% | 1 |
| May 2026 | Ebook readers | 3.4M | 66.1% | 1 |
| Jun 2026 | Ebook readers | 3.4M | 66.2% | 1 |
| Jul 2026 | Ebook readers | 3.4M | 67.5% | 1 |
| Aug 2026 | Ebook readers | 3.4M | 63.6% | 1 |
| Sep 2026 | Ebook readers | — | — | — |

## How is Kindle measured?

Brandwave collects information about searches that people make online using Kindle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kindle”

## Which ebook readers compete with Kindle?

- [Kobo](/demand/global-en/brands/kobo): Head-to-head: /demand/global-en/compare/kindle-vs-kobo
- [reMarkable](/demand/global-en/brands/remarkable): Head-to-head: /demand/global-en/compare/kindle-vs-remarkable
- [Onyx Boox](/demand/global-en/brands/onyx-boox): Head-to-head: /demand/global-en/compare/kindle-vs-onyx-boox
- [PocketBook](/demand/global-en/brands/pocketbook): Head-to-head: /demand/global-en/compare/kindle-vs-pocketbook
- [Nook](/demand/global-en/brands/nook): Head-to-head: /demand/global-en/compare/kindle-vs-nook

## Who owns Kindle?

Kindle is owned by Amazon. Brandwave also tracks Amazon, Amazon Connect, Amazon DSP, Amazon Music, Amazon SES, Amazon Web Services, Audible, eero and Ring, owned by the same company, worldwide.

- [Amazon](/demand/global-en/companies/amazon): Owns 14 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Kindle?

Kindle is owned by Amazon. Brandwave also tracks Amazon, Amazon Connect, Amazon DSP, Amazon Music, Amazon SES, Amazon Web Services, Audible, eero and Ring, owned by the same company, worldwide.

## Cite this page

Brandwave. "Kindle: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/kindle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kindle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.