---
title: "Kindle Unlimited: search popularity and Share of Search worldwide"
description: "Kindle Unlimited is book subscription service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/kindle-unlimited"
publisher: "Brandwave"
---

# Kindle Unlimited: search popularity and Share of Search worldwide

Kindle Unlimited is book subscription service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kindle Unlimited
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among book subscription services**: 11.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Book subscription services | 3 | 11.6% | 823K |

- [Book subscription services](/demand/global-en/categories/book-subscription-services)

## How has branded search demand for Kindle Unlimited changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kindle Unlimited worldwide held steady at 823K.
- Across the 11 months ending August 2026, Kindle Unlimited’s estimated Share of Search among book subscription services worldwide decreased from 12.1% to 11.6%.
- Across the 11 months ending August 2026, Kindle Unlimited’s estimated Share of Search among book subscription services worldwide peaked at 17% in December 2025 and was lowest at 11.6% in August 2026.

## How did search popularity change for book subscription services worldwide in August 2026?

- In August 2026, Scribd gained estimated Share of Search among book subscription services worldwide, from 47.5% to 57.5%.
- In August 2026, Audible lost estimated Share of Search among book subscription services worldwide, from 31.7% to 25.7%.
- In August 2026, Kindle Unlimited lost estimated Share of Search among book subscription services worldwide, from 14.3% to 11.6%.
- In August 2026, Storytel lost estimated Share of Search among book subscription services worldwide, from 5.2% to 4.2%.
- Book of the Month’s estimated Share of Search among book subscription services worldwide has lost ground for 3 months in a row, from 1.9% to 1% in August 2026.
- Estimated monthly branded searches for Everand worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Book subscription services | 823K | 12.1% | 3 |
| Nov 2025 | Book subscription services | 823K | 13.3% | 3 |
| Dec 2025 | Book subscription services | 1M | 17% | 3 |
| Jan 2026 | Book subscription services | 1M | 15.5% | 3 |
| Feb 2026 | Book subscription services | 823K | 14.3% | 3 |
| Mar 2026 | Book subscription services | 823K | 13.3% | 3 |
| Apr 2026 | Book subscription services | 823K | 13.2% | 3 |
| May 2026 | Book subscription services | 823K | 14.2% | 3 |
| Jun 2026 | Book subscription services | 823K | 14.4% | 3 |
| Jul 2026 | Book subscription services | 823K | 14.3% | 3 |
| Aug 2026 | Book subscription services | 823K | 11.6% | 3 |
| Sep 2026 | Book subscription services | — | — | — |

## How is Kindle Unlimited measured?

Brandwave collects information about searches that people make online using Kindle Unlimited’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kindle unlimited”

## Which book subscription services compete with Kindle Unlimited?

- [Scribd](/demand/global-en/brands/scribd): Head-to-head: /demand/global-en/compare/kindle-unlimited-vs-scribd
- [Audible](/demand/global-en/brands/audible): Head-to-head: /demand/global-en/compare/audible-vs-kindle-unlimited
- [Storytel](/demand/global-en/brands/storytel): Head-to-head: /demand/global-en/compare/kindle-unlimited-vs-storytel
- [Book of the Month](/demand/global-en/brands/book-of-the-month): Head-to-head: /demand/global-en/compare/book-of-the-month-vs-kindle-unlimited
- [Everand](/demand/global-en/brands/everand): Head-to-head: /demand/global-en/compare/everand-vs-kindle-unlimited

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kindle Unlimited: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/kindle-unlimited

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kindle-unlimited. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.