--- title: "Kim Crawford: search popularity worldwide" description: "Kim Crawford is a New Zealand wine brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/kim-crawford" publisher: "Brandwave" --- # Kim Crawford: search popularity worldwide Kim Crawford is a New Zealand wine brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kim Crawford - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among sauvignon blanc brands**: 2.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sauvignon blanc brands | 5 | 2.1% | 18.1K | | Wine brands | 6 | 3.7% | 18.1K | | Pinot Grigio brands | 4 | 6.1% | 18.1K | | Pinot gris brands | 3 | 7.5% | 18.1K | | Pinot noir brands | 4 | 9.8% | 18.1K | - [Sauvignon blanc brands](/demand/global-en/categories/sauvignon-blanc-brands) - [Wine brands](/demand/global-en/categories/wine-brands) - [Pinot Grigio brands](/demand/global-en/categories/pinot-grigio-brands) - [Pinot gris brands](/demand/global-en/categories/pinot-gris-brands) - [Pinot noir brands](/demand/global-en/categories/pinot-noir-brands) ## How has branded search demand for Kim Crawford changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Kim Crawford worldwide fell from 27.1K to 18.1K. - Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among sauvignon blanc brands worldwide decreased from 7.9% to 2.1%. - Across the 12 months ending September 2026, Kim Crawford fell from 3rd to 5th among sauvignon blanc brands worldwide. - Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among wine brands worldwide decreased from 6.1% to 3.7%. - Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among wine brands worldwide peaked at 6.4% in November 2025 and was lowest at 3.2% in April 2026. - Across the 12 months ending September 2026, Kim Crawford fell from 5th to 6th among wine brands worldwide. - Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among pinot Grigio brands worldwide decreased from 9.9% to 6.1%. - Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among pinot Grigio brands worldwide peaked at 9.9% in October 2025 and was lowest at 5.1% in June 2026. - Across the 12 months ending September 2026, Kim Crawford fell from 3rd to 4th among pinot Grigio brands worldwide. - Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among pinot gris brands worldwide decreased from 10.8% to 7.5%. - Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among pinot gris brands worldwide peaked at 12.1% in November 2025 and was lowest at 6.2% in March 2026. - Across the 12 months ending September 2026, Kim Crawford fell from 2nd to 3rd among pinot gris brands worldwide. - Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among pinot noir brands worldwide decreased from 14.6% to 9.8%. - Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among pinot noir brands worldwide peaked at 15.4% in November 2025 and was lowest at 8.3% in January 2026. - Across the 12 months ending September 2026, Kim Crawford fell from 3rd to 4th among pinot noir brands worldwide. ## How did search popularity change for sauvignon blanc brands worldwide in September 2026? - In September 2026, Dark Horse gained estimated Share of Search among sauvignon blanc brands worldwide, from 61.7% to 78.6%. - In September 2026, Bread & Butter lost estimated Share of Search among sauvignon blanc brands worldwide, from 22.5% to 12.9%. - In September 2026, Kim Crawford lost estimated Share of Search among sauvignon blanc brands worldwide, from 4.5% to 2.1%. - In September 2026, Giesen lost estimated Share of Search among sauvignon blanc brands worldwide, from 4.5% to 2.6%. - In September 2026, Cloudy Bay lost estimated Share of Search among sauvignon blanc brands worldwide, from 3.7% to 2.1%. - In September 2026, Matua lost estimated Share of Search among sauvignon blanc brands worldwide, from 2.5% to 1.4%. ## How did search popularity change for wine brands worldwide in September 2026? - In September 2026, Saint Clair gained estimated Share of Search among wine brands worldwide, from 32.3% to 33.8%. - In September 2026, Villa Maria gained estimated Share of Search among wine brands worldwide, from 32.3% to 33.8%. - In September 2026, Oyster Bay lost estimated Share of Search among wine brands worldwide, from 21.5% to 18.5%. - In September 2026, Kim Crawford lost estimated Share of Search among wine brands worldwide, from 4.3% to 3.7%. - Estimated monthly branded searches for Mud House worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## How did search popularity change for pinot Grigio brands worldwide in September 2026? - In September 2026, Villa Maria gained estimated Share of Search among pinot Grigio brands worldwide, from 51.7% to 55.8%. - In September 2026, Giesen gained estimated Share of Search among pinot Grigio brands worldwide, from 7% to 7.5%. - In September 2026, Oyster Bay lost estimated Share of Search among pinot Grigio brands worldwide, from 34.4% to 30.6%. - In September 2026, Kim Crawford lost estimated Share of Search among pinot Grigio brands worldwide, from 7% to 6.1%. ## How did search popularity change for pinot gris brands worldwide in September 2026? - In September 2026, Church Road gained estimated Share of Search among pinot gris brands worldwide, from 81.9% to 83.3%. - In September 2026, Kim Crawford lost estimated Share of Search among pinot gris brands worldwide, from 9% to 7.5%. ## How did search popularity change for pinot noir brands worldwide in September 2026? - In September 2026, Bread & Butter gained estimated Share of Search among pinot noir brands worldwide, from 58% to 59.3%. - In September 2026, Kim Crawford lost estimated Share of Search among pinot noir brands worldwide, from 11.7% to 9.8%. - In September 2026, Cloudy Bay rose from 4th to 3rd among pinot noir brands worldwide. - Estimated monthly branded searches for Mud House worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sauvignon blanc brands | 27.1K | 7.9% | 3 | | Nov 2025 | Sauvignon blanc brands | 33.1K | 6.3% | 4 | | Dec 2025 | Sauvignon blanc brands | 27.1K | 5.8% | 5 | | Jan 2026 | Sauvignon blanc brands | 14.8K | 4.5% | 5 | | Feb 2026 | Sauvignon blanc brands | 14.8K | 4.5% | 5 | | Mar 2026 | Sauvignon blanc brands | 14.8K | 4.4% | 5 | | Apr 2026 | Sauvignon blanc brands | 14.8K | 3.6% | 5 | | May 2026 | Sauvignon blanc brands | 18.1K | 2.5% | 5 | | Jun 2026 | Sauvignon blanc brands | 14.8K | 2.8% | 5 | | Jul 2026 | Sauvignon blanc brands | 18.1K | 4.2% | 5 | | Aug 2026 | Sauvignon blanc brands | 22.2K | 4.5% | 4 | | Sep 2026 | Sauvignon blanc brands | 18.1K | 2.1% | 5 | | Oct 2025 | Wine brands | 27.1K | 6.1% | 5 | | Nov 2025 | Wine brands | 33.1K | 6.4% | 5 | | Dec 2025 | Wine brands | 27.1K | 5.7% | 6 | | Jan 2026 | Wine brands | 14.8K | 3.3% | 6 | | Feb 2026 | Wine brands | 14.8K | 3.7% | 6 | | Mar 2026 | Wine brands | 14.8K | 3.5% | 6 | | Apr 2026 | Wine brands | 14.8K | 3.2% | 6 | | May 2026 | Wine brands | 18.1K | 3.7% | 6 | | Jun 2026 | Wine brands | 14.8K | 3.3% | 6 | | Jul 2026 | Wine brands | 18.1K | 3.6% | 6 | | Aug 2026 | Wine brands | 22.2K | 4.3% | 6 | | Sep 2026 | Wine brands | 18.1K | 3.7% | 6 | | Oct 2025 | Pinot Grigio brands | 27.1K | 9.9% | 3 | | Nov 2025 | Pinot Grigio brands | 33.1K | 9.5% | 4 | | Dec 2025 | Pinot Grigio brands | 27.1K | 8.2% | 4 | | Jan 2026 | Pinot Grigio brands | 14.8K | 5.3% | 4 | | Feb 2026 | Pinot Grigio brands | 14.8K | 6.1% | 4 | | Mar 2026 | Pinot Grigio brands | 14.8K | 5.6% | 4 | | Apr 2026 | Pinot Grigio brands | 14.8K | 5.6% | 4 | | May 2026 | Pinot Grigio brands | 18.1K | 5.7% | 4 | | Jun 2026 | Pinot Grigio brands | 14.8K | 5.1% | 4 | | Jul 2026 | Pinot Grigio brands | 18.1K | 5.7% | 4 | | Aug 2026 | Pinot Grigio brands | 22.2K | 7% | 4 | | Sep 2026 | Pinot Grigio brands | 18.1K | 6.1% | 4 | | Oct 2025 | Pinot gris brands | 27.1K | 10.8% | 2 | | Nov 2025 | Pinot gris brands | 33.1K | 12.1% | 3 | | Dec 2025 | Pinot gris brands | 27.1K | 10.4% | 3 | | Jan 2026 | Pinot gris brands | 14.8K | 6.3% | 3 | | Feb 2026 | Pinot gris brands | 14.8K | 7.5% | 3 | | Mar 2026 | Pinot gris brands | 14.8K | 6.2% | 3 | | Apr 2026 | Pinot gris brands | 14.8K | 6.2% | 3 | | May 2026 | Pinot gris brands | 18.1K | 7.5% | 3 | | Jun 2026 | Pinot gris brands | 14.8K | 6.2% | 3 | | Jul 2026 | Pinot gris brands | 18.1K | 7.5% | 3 | | Aug 2026 | Pinot gris brands | 22.2K | 9% | 3 | | Sep 2026 | Pinot gris brands | 18.1K | 7.5% | 3 | | Oct 2025 | Pinot noir brands | 27.1K | 14.6% | 3 | | Nov 2025 | Pinot noir brands | 33.1K | 15.4% | 2 | | Dec 2025 | Pinot noir brands | 27.1K | 12.4% | 4 | | Jan 2026 | Pinot noir brands | 14.8K | 8.3% | 4 | | Feb 2026 | Pinot noir brands | 14.8K | 8.7% | 4 | | Mar 2026 | Pinot noir brands | 14.8K | 8.5% | 4 | | Apr 2026 | Pinot noir brands | 14.8K | 8.4% | 4 | | May 2026 | Pinot noir brands | 18.1K | 9.3% | 4 | | Jun 2026 | Pinot noir brands | 14.8K | 9.1% | 4 | | Jul 2026 | Pinot noir brands | 18.1K | 9.8% | 4 | | Aug 2026 | Pinot noir brands | 22.2K | 11.7% | 3 | | Sep 2026 | Pinot noir brands | 18.1K | 9.8% | 4 | ## How is Kim Crawford measured? Brandwave collects information about searches that people make online using Kim Crawford’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kim crawford” ## Which sauvignon blanc brands compete with Kim Crawford? - [Dark Horse](/demand/global-en/brands/dark-horse) - [Bread & Butter](/demand/global-en/brands/bread-and-butter): Head-to-head: /demand/global-en/compare/bread-and-butter-vs-kim-crawford - [Giesen](/demand/global-en/brands/giesen): Head-to-head: /demand/global-en/compare/giesen-vs-kim-crawford - [Cloudy Bay](/demand/global-en/brands/cloudy-bay): Head-to-head: /demand/global-en/compare/cloudy-bay-vs-kim-crawford - [Matua](/demand/global-en/brands/matua): Head-to-head: /demand/global-en/compare/kim-crawford-vs-matua - [Brancott Estate](/demand/global-en/brands/brancott-estate): Head-to-head: /demand/global-en/compare/brancott-estate-vs-kim-crawford ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kim Crawford: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/kim-crawford This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kim-crawford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.