---
title: "Kikkoman: search popularity and Share of Search worldwide"
description: "Kikkoman makes sauces and condiments sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/kikkoman"
publisher: "Brandwave"
---

# Kikkoman: search popularity and Share of Search worldwide

Kikkoman makes sauces and condiments sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kikkoman
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among condiments**: 4.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Condiments | 4 | 4.9% | 60.5K |

- [Condiments](/demand/global-en/categories/condiments)

## How has branded search demand for Kikkoman changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kikkoman worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, Kikkoman’s estimated Share of Search among condiments worldwide peaked at 6.1% in February 2026 and was lowest at 4.7% in October 2025.

## How did search popularity change for condiments worldwide in August 2026?

- In August 2026, Heinz overtook Hellmann's to rank 2nd among condiments worldwide, at 13.3%.
- In August 2026, Hellmann's lost estimated Share of Search among condiments worldwide, from 12.6% to 11%.
- In August 2026, French's lost estimated Share of Search among condiments worldwide, from 67% to 66.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Condiments | 60.5K | 4.7% | 4 |
| Nov 2025 | Condiments | 60.5K | 4.9% | 4 |
| Dec 2025 | Condiments | 60.5K | 4.9% | 4 |
| Jan 2026 | Condiments | 74K | 5.9% | 4 |
| Feb 2026 | Condiments | 74K | 6.1% | 4 |
| Mar 2026 | Condiments | 60.5K | 4.8% | 4 |
| Apr 2026 | Condiments | 60.5K | 4.8% | 4 |
| May 2026 | Condiments | 60.5K | 4.8% | 4 |
| Jun 2026 | Condiments | 60.5K | 4.9% | 4 |
| Jul 2026 | Condiments | 60.5K | 4.9% | 4 |
| Aug 2026 | Condiments | 60.5K | 4.9% | 4 |
| Sep 2026 | Condiments | — | — | — |

## How is Kikkoman measured?

Brandwave collects information about searches that people make online using Kikkoman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kikkoman”

## Which condiments compete with Kikkoman?

- [French's](/demand/global-en/brands/frenchs): Head-to-head: /demand/global-en/compare/frenchs-vs-kikkoman
- [Heinz](/demand/global-en/brands/heinz): Head-to-head: /demand/global-en/compare/heinz-vs-kikkoman
- [Hellmann's](/demand/global-en/brands/hellmanns): Head-to-head: /demand/global-en/compare/hellmanns-vs-kikkoman
- [Nando's](/demand/global-en/brands/nandos): Head-to-head: /demand/global-en/compare/kikkoman-vs-nandos
- [Maille](/demand/global-en/brands/maille): Head-to-head: /demand/global-en/compare/kikkoman-vs-maille

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kikkoman: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/kikkoman

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kikkoman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.