---
title: "Kiehl's: search popularity worldwide"
description: "Kiehl's is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/kiehl-s"
publisher: "Brandwave"
---

# Kiehl's: search popularity worldwide

Kiehl's is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kiehl's
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among eye creams**: 6.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Eye creams | 6 | 6.2% | 550K |

- [Eye creams](/demand/global-en/categories/eye-creams)

## How has branded search demand for Kiehl's changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kiehl's worldwide fell from 673K to 550K.
- Across the 11 months ending August 2026, Kiehl's’ estimated Share of Search among eye creams worldwide decreased from 7.3% to 6.2%.
- Across the 11 months ending August 2026, Kiehl's’ estimated Share of Search among eye creams worldwide peaked at 9.5% in November 2025 and was lowest at 5.2% in July 2026.

## How did search popularity change for eye creams worldwide in August 2026?

- In August 2026, Kiehl's gained estimated Share of Search among eye creams worldwide, from 5.2% to 6.2%.
- CeraVe’s estimated Share of Search among eye creams worldwide has gained ground for 3 months in a row, from 23.3% to 26% in August 2026.
- Estimated monthly branded searches for La Roche-Posay worldwide rose 22.4% over 11 measured months, from 1.8M to 2.2M in August 2026.
- Estimated monthly branded searches for The Ordinary worldwide rose 15.8% over 11 measured months, from 1.2M to 1.4M in August 2026.
- Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 11 measured months, from 2.4M to 1.6M in August 2026.
- Estimated monthly branded searches for Clinique worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Eye creams | 673K | 7.3% | 6 |
| Nov 2025 | Eye creams | 1.2M | 9.5% | 6 |
| Dec 2025 | Eye creams | 823K | 7.5% | 6 |
| Jan 2026 | Eye creams | 673K | 7% | 6 |
| Feb 2026 | Eye creams | 550K | 6.1% | 6 |
| Mar 2026 | Eye creams | 673K | 6.4% | 6 |
| Apr 2026 | Eye creams | 550K | 5.4% | 6 |
| May 2026 | Eye creams | 550K | 5.6% | 6 |
| Jun 2026 | Eye creams | 550K | 6.3% | 6 |
| Jul 2026 | Eye creams | 450K | 5.2% | 6 |
| Aug 2026 | Eye creams | 550K | 6.2% | 6 |
| Sep 2026 | Eye creams | — | — | — |

## How is Kiehl's measured?

Brandwave collects information about searches that people make online using Kiehl's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kiehls”

## Which eye creams compete with Kiehl's?

- [CeraVe](/demand/global-en/brands/cerave): Head-to-head: /demand/global-en/compare/cerave-vs-kiehl-s
- [La Roche-Posay](/demand/global-en/brands/la-roche-posay): Head-to-head: /demand/global-en/compare/kiehl-s-vs-la-roche-posay
- [Estée Lauder](/demand/global-en/brands/estee-lauder): Head-to-head: /demand/global-en/compare/estee-lauder-vs-kiehl-s
- [The Ordinary](/demand/global-en/brands/the-ordinary-skincare): Head-to-head: /demand/global-en/compare/kiehl-s-vs-the-ordinary-skincare
- [Clinique](/demand/global-en/brands/clinique): Head-to-head: /demand/global-en/compare/clinique-vs-kiehl-s

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kiehl's: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/kiehl-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kiehl-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.