---
title: "KidKraft: search popularity and Share of Search worldwide"
description: "KidKraft is kids furniture maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/kidkraft"
publisher: "Brandwave"
---

# KidKraft: search popularity and Share of Search worldwide

KidKraft is kids furniture maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: KidKraft
- **Market**: Global

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dolls house brands | — | — | — |
| Sandpits | — | — | — |

- [Dolls house brands](/demand/global-en/categories/dolls-house-brands)
- [Sandpits](/demand/global-en/categories/sandpits)

## How did search popularity change for dolls house brands worldwide in August 2026?

- In August 2026, Melissa & Doug gained estimated Share of Search among dolls house brands worldwide, from 13% to 15.3%.
- In August 2026, Sylvanian Families lost estimated Share of Search among dolls house brands worldwide, from 79.1% to 76.3%.
- Hape’s estimated Share of Search among dolls house brands worldwide has lost ground for 3 months in a row, from 6.9% to 4.6% in August 2026.
- Estimated monthly branded searches for Le Toy Van worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## How did search popularity change for sandpits worldwide in August 2026?

- In August 2026, Little Tikes gained estimated Share of Search among sandpits worldwide, from 64.9% to 66.5%.
- In August 2026, Step2 gained estimated Share of Search among sandpits worldwide, from 23.8% to 24.4%.
- In August 2026, TP Toys lost estimated Share of Search among sandpits worldwide, from 3.9% to 2.7%.
- In August 2026, Plum lost estimated Share of Search among sandpits worldwide, from 3.2% to 2.2%.
- Chad Valley’s estimated Share of Search among sandpits worldwide has gained ground for 3 months in a row, from 3.5% to 4.3% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dolls house brands | — | — | — |
| Nov 2025 | Dolls house brands | — | — | — |
| Dec 2025 | Dolls house brands | — | — | — |
| Jan 2026 | Dolls house brands | — | — | — |
| Feb 2026 | Dolls house brands | — | — | — |
| Mar 2026 | Dolls house brands | — | — | — |
| Apr 2026 | Dolls house brands | — | — | — |
| May 2026 | Dolls house brands | — | — | — |
| Jun 2026 | Dolls house brands | — | — | — |
| Jul 2026 | Dolls house brands | — | — | — |
| Aug 2026 | Dolls house brands | — | — | — |
| Sep 2026 | Dolls house brands | — | — | — |
| Oct 2025 | Sandpits | — | — | — |
| Nov 2025 | Sandpits | — | — | — |
| Dec 2025 | Sandpits | — | — | — |
| Jan 2026 | Sandpits | — | — | — |
| Feb 2026 | Sandpits | — | — | — |
| Mar 2026 | Sandpits | — | — | — |
| Apr 2026 | Sandpits | — | — | — |
| May 2026 | Sandpits | — | — | — |
| Jun 2026 | Sandpits | — | — | — |
| Jul 2026 | Sandpits | — | — | — |
| Aug 2026 | Sandpits | — | — | — |
| Sep 2026 | Sandpits | — | — | — |

## How is KidKraft measured?

Brandwave collects information about searches that people make online using KidKraft’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kid kraft”

## Which dolls house brands compete with KidKraft?

- [Sylvanian Families](/demand/global-en/brands/sylvanian-families)
- [Melissa & Doug](/demand/global-en/brands/melissa-and-doug)
- [Hape](/demand/global-en/brands/hape)
- [Plan Toys](/demand/global-en/brands/plan-toys)
- [Le Toy Van](/demand/global-en/brands/le-toy-van)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "KidKraft: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/kidkraft

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kidkraft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.