--- title: "Kia: search popularity and Share of Search worldwide" description: "KIA is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/kia" publisher: "Brandwave" --- # Kia: search popularity and Share of Search worldwide KIA is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kia - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among SUV brands**: 9.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | SUV brands | 5 | 9.5% | 5M | | Electric car brands | 5 | 12.7% | 5M | - [SUV brands](/demand/global-en/categories/suv-brands) - [Electric car brands](/demand/global-en/categories/electric-car-brands) ## How has branded search demand for Kia changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Kia worldwide held steady at 5M. - Across the 11 months ending August 2026, Kia’s estimated Share of Search among SUV brands worldwide increased from 8.9% to 9.5%. - Across the 11 months ending August 2026, Kia’s estimated Share of Search among SUV brands worldwide peaked at 9.5% in February 2026 and was lowest at 7.5% in November 2025. - Across the 11 months ending August 2026, Kia rose from 6th to 5th among SUV brands worldwide. - Across the 11 months ending August 2026, Kia’s estimated Share of Search among electric car brands worldwide increased from 11.6% to 12.7%. - Across the 11 months ending August 2026, Kia’s estimated Share of Search among electric car brands worldwide peaked at 12.7% in August 2026 and was lowest at 10.3% in November 2025. ## How did search popularity change for SUV brands worldwide in August 2026? - In August 2026, Kia overtook Ford to rank 5th among SUV brands worldwide, at 9.5%. - Subaru’s estimated Share of Search among SUV brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.2% in August 2026. - Estimated monthly branded searches for Ford worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026. - Estimated monthly branded searches for Hyundai worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026. - Estimated monthly branded searches for Nissan worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. ## How did search popularity change for electric car brands worldwide in August 2026? - In August 2026, Kia gained estimated Share of Search among electric car brands worldwide, from 10.6% to 12.7%. - BYD’s estimated Share of Search among electric car brands worldwide has lost ground for 3 months in a row, from 18.3% to 15.6% in August 2026. - In August 2026, Rivian rose from 8th to 7th among electric car brands worldwide. - In August 2026, Polestar fell from 7th to 8th among electric car brands worldwide. - Estimated monthly branded searches for Hyundai worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026. - Estimated monthly branded searches for Tesla worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | SUV brands | 5M | 8.9% | 6 | | Nov 2025 | SUV brands | 4.1M | 7.5% | 6 | | Dec 2025 | SUV brands | 4.1M | 7.7% | 6 | | Jan 2026 | SUV brands | 5M | 8.4% | 6 | | Feb 2026 | SUV brands | 5M | 9.5% | 5 | | Mar 2026 | SUV brands | 5M | 8.9% | 6 | | Apr 2026 | SUV brands | 5M | 9.5% | 5 | | May 2026 | SUV brands | 5M | 9.4% | 5 | | Jun 2026 | SUV brands | 4.1M | 8.2% | 6 | | Jul 2026 | SUV brands | 4.1M | 7.9% | 6 | | Aug 2026 | SUV brands | 5M | 9.5% | 5 | | Sep 2026 | SUV brands | — | — | — | | Oct 2025 | Electric car brands | 5M | 11.6% | 5 | | Nov 2025 | Electric car brands | 4.1M | 10.3% | 5 | | Dec 2025 | Electric car brands | 4.1M | 11.1% | 5 | | Jan 2026 | Electric car brands | 5M | 11.7% | 5 | | Feb 2026 | Electric car brands | 5M | 12.7% | 5 | | Mar 2026 | Electric car brands | 5M | 11.7% | 5 | | Apr 2026 | Electric car brands | 5M | 11.8% | 5 | | May 2026 | Electric car brands | 5M | 12.2% | 5 | | Jun 2026 | Electric car brands | 4.1M | 11.1% | 5 | | Jul 2026 | Electric car brands | 4.1M | 10.6% | 5 | | Aug 2026 | Electric car brands | 5M | 12.7% | 5 | | Sep 2026 | Electric car brands | — | — | — | ## How is Kia measured? Brandwave collects information about searches that people make online using Kia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kia” ## Which SUV brands compete with Kia? - [Toyota](/demand/global-en/brands/toyota) - [Volkswagen](/demand/global-en/brands/volkswagen): Head-to-head: /demand/global-en/compare/kia-vs-volkswagen - [Honda](/demand/global-en/brands/honda): Head-to-head: /demand/global-en/compare/honda-vs-kia - [Hyundai](/demand/global-en/brands/hyundai): Head-to-head: /demand/global-en/compare/hyundai-vs-kia - [Ford](/demand/global-en/brands/ford): Head-to-head: /demand/global-en/compare/ford-vs-kia - [Mazda](/demand/global-en/brands/mazda): Head-to-head: /demand/global-en/compare/kia-vs-mazda - [Nissan](/demand/global-en/brands/nissan) - [Subaru](/demand/global-en/brands/subaru) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kia: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/kia This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.