--- title: "Khan Academy: search popularity and Share of Search worldwide" description: "Khan Academy is an online learning platform used by New Zealand learners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/khan-academy" publisher: "Brandwave" --- # Khan Academy: search popularity and Share of Search worldwide Khan Academy is an online learning platform used by New Zealand learners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Khan Academy - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among MOOC platforms**: 70.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | MOOC platforms | 1 | 70.6% | 9.1M | | Maths practice platforms | 1 | 94.1% | 9.1M | - [MOOC platforms](/demand/global-en/categories/mooc-platforms) - [Maths practice platforms](/demand/global-en/categories/maths-practice-platforms) ## How has branded search demand for Khan Academy changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Khan Academy worldwide fell from 11.1M to 9.1M. - Across the 11 months ending August 2026, Khan Academy’s estimated Share of Search among MOOC platforms worldwide increased from 69.7% to 70.6%. - Across the 11 months ending August 2026, Khan Academy’s estimated Share of Search among MOOC platforms worldwide peaked at 70.6% in August 2026 and was lowest at 56.6% in June 2026. - Across the 11 months ending August 2026, Khan Academy’s estimated Share of Search among maths practice platforms worldwide increased from 88.1% to 94.1%. - Across the 11 months ending August 2026, Khan Academy’s estimated Share of Search among maths practice platforms worldwide peaked at 94.1% in August 2026 and was lowest at 82.4% in June 2026. ## How did search popularity change for MOOC platforms worldwide in August 2026? - In August 2026, Khan Academy gained estimated Share of Search among MOOC platforms worldwide, from 61.6% to 70.6%. - In August 2026, Coursera lost estimated Share of Search among MOOC platforms worldwide, from 33.7% to 25.9%. - In August 2026, edX lost estimated Share of Search among MOOC platforms worldwide, from 3.7% to 2.8%. - Estimated monthly branded searches for Udacity worldwide fell 55.2% over 11 measured months, from 135K to 60.5K in August 2026. - Estimated monthly branded searches for FutureLearn worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026. ## How did search popularity change for maths practice platforms worldwide in August 2026? - In August 2026, Khan Academy gained estimated Share of Search among maths practice platforms worldwide, from 93% to 94.1%. - In August 2026, Mathletics lost estimated Share of Search among maths practice platforms worldwide, from 5.6% to 4.6%. - Prodigy’s estimated Share of Search among maths practice platforms worldwide has lost ground for 3 months in a row, from 3.3% to 0.93% in August 2026. - Estimated monthly branded searches for IXL worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026. - Estimated monthly branded searches for Mathseeds worldwide fell 45.3% over 11 measured months, from 49.5K to 27.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | MOOC platforms | 11.1M | 69.7% | 1 | | Nov 2025 | MOOC platforms | 9.1M | 69.2% | 1 | | Dec 2025 | MOOC platforms | 7.5M | 65.3% | 1 | | Jan 2026 | MOOC platforms | 7.5M | 60.9% | 1 | | Feb 2026 | MOOC platforms | 7.5M | 65% | 1 | | Mar 2026 | MOOC platforms | 7.5M | 64.9% | 1 | | Apr 2026 | MOOC platforms | 7.5M | 65.9% | 1 | | May 2026 | MOOC platforms | 6.1M | 61.4% | 1 | | Jun 2026 | MOOC platforms | 5M | 56.6% | 1 | | Jul 2026 | MOOC platforms | 6.1M | 61.6% | 1 | | Aug 2026 | MOOC platforms | 9.1M | 70.6% | 1 | | Sep 2026 | MOOC platforms | — | — | — | | Oct 2025 | Maths practice platforms | 11.1M | 88.1% | 1 | | Nov 2025 | Maths practice platforms | 9.1M | 85.8% | 1 | | Dec 2025 | Maths practice platforms | 7.5M | 89.4% | 1 | | Jan 2026 | Maths practice platforms | 7.5M | 88.6% | 1 | | Feb 2026 | Maths practice platforms | 7.5M | 87% | 1 | | Mar 2026 | Maths practice platforms | 7.5M | 83.5% | 1 | | Apr 2026 | Maths practice platforms | 7.5M | 89.5% | 1 | | May 2026 | Maths practice platforms | 6.1M | 82.5% | 1 | | Jun 2026 | Maths practice platforms | 5M | 82.4% | 1 | | Jul 2026 | Maths practice platforms | 6.1M | 93% | 1 | | Aug 2026 | Maths practice platforms | 9.1M | 94.1% | 1 | | Sep 2026 | Maths practice platforms | — | — | — | ## How is Khan Academy measured? Brandwave collects information about searches that people make online using Khan Academy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “khan academy” ## Which MOOC platforms compete with Khan Academy? - [Coursera](/demand/global-en/brands/coursera): Head-to-head: /demand/global-en/compare/coursera-vs-khan-academy - [edX](/demand/global-en/brands/edx): Head-to-head: /demand/global-en/compare/edx-vs-khan-academy - [Udacity](/demand/global-en/brands/udacity): Head-to-head: /demand/global-en/compare/khan-academy-vs-udacity - [FutureLearn](/demand/global-en/brands/futurelearn): Head-to-head: /demand/global-en/compare/futurelearn-vs-khan-academy ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Khan Academy: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/khan-academy This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/khan-academy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.