---
title: "Kewpie: search popularity and Share of Search worldwide"
description: "Kewpie makes sauces and condiments sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/kewpie"
publisher: "Brandwave"
---

# Kewpie: search popularity and Share of Search worldwide

Kewpie makes sauces and condiments sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kewpie
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among mayonnaise brands**: 53.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Mayonnaise brands | 1 | 53.2% | 368K |

- [Mayonnaise brands](/demand/global-en/categories/mayonnaise-brands)

## How has branded search demand for Kewpie changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kewpie worldwide rose from 301K to 368K.
- Across the 11 months ending August 2026, Kewpie’s estimated Share of Search among mayonnaise brands worldwide increased from 45.5% to 53.2%.
- Across the 11 months ending August 2026, Kewpie’s estimated Share of Search among mayonnaise brands worldwide peaked at 57.7% in February 2026 and was lowest at 45.5% in October 2025.

## How did search popularity change for mayonnaise brands worldwide in August 2026?

- In August 2026, Heinz gained estimated Share of Search among mayonnaise brands worldwide, from 20.1% to 23.8%.
- In August 2026, Duke's lost estimated Share of Search among mayonnaise brands worldwide, from 9% to 7.2%.
- In August 2026, Kewpie lost estimated Share of Search among mayonnaise brands worldwide, from 54.7% to 53.2%.
- In August 2026, Miracle Whip rose from 4th to 3rd among mayonnaise brands worldwide.
- Estimated monthly branded searches for Best Foods worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mayonnaise brands | 301K | 45.5% | 1 |
| Nov 2025 | Mayonnaise brands | 301K | 47.4% | 1 |
| Dec 2025 | Mayonnaise brands | 301K | 49.4% | 1 |
| Jan 2026 | Mayonnaise brands | 368K | 51.2% | 1 |
| Feb 2026 | Mayonnaise brands | 368K | 57.7% | 1 |
| Mar 2026 | Mayonnaise brands | 368K | 53% | 1 |
| Apr 2026 | Mayonnaise brands | 368K | 53% | 1 |
| May 2026 | Mayonnaise brands | 368K | 52.6% | 1 |
| Jun 2026 | Mayonnaise brands | 368K | 53% | 1 |
| Jul 2026 | Mayonnaise brands | 368K | 54.7% | 1 |
| Aug 2026 | Mayonnaise brands | 368K | 53.2% | 1 |
| Sep 2026 | Mayonnaise brands | — | — | — |

## How is Kewpie measured?

Brandwave collects information about searches that people make online using Kewpie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kewpie mayo”

## Which mayonnaise brands compete with Kewpie?

- [Heinz](/demand/global-en/brands/heinz): Head-to-head: /demand/global-en/compare/heinz-vs-kewpie
- [Miracle Whip](/demand/global-en/brands/miracle-whip): Head-to-head: /demand/global-en/compare/kewpie-vs-miracle-whip
- [Duke's](/demand/global-en/brands/dukes): Head-to-head: /demand/global-en/compare/dukes-vs-kewpie
- [Hellmann's](/demand/global-en/brands/hellmanns): Head-to-head: /demand/global-en/compare/hellmanns-vs-kewpie
- [Best Foods](/demand/global-en/brands/best-foods): Head-to-head: /demand/global-en/compare/best-foods-vs-kewpie

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kewpie: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/kewpie

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kewpie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.