---
title: "Kevin.Murphy: search popularity worldwide"
description: "Kevin.Murphy is a haircare and styling brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/kevin-murphy"
publisher: "Brandwave"
---

# Kevin.Murphy: search popularity worldwide

Kevin.Murphy is a haircare and styling brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kevin.Murphy
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among professional haircare and styling brands**: 3.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Professional haircare and styling brands | 6 | 3.6% | 135K |

- [Professional haircare and styling brands](/demand/global-en/categories/professional-haircare-brands)

## How has branded search demand for Kevin.Murphy changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Kevin.Murphy worldwide fell from 165K to 135K.
- Across the 12 months ending September 2026, Kevin.Murphy’s estimated Share of Search among professional haircare and styling brands worldwide decreased from 4.4% to 3.6%.
- Across the 12 months ending September 2026, Kevin.Murphy’s estimated Share of Search among professional haircare and styling brands worldwide peaked at 4.8% in April 2026 and was lowest at 3.6% in August 2026.

## How did search popularity change for professional haircare and styling brands worldwide in September 2026?

- In September 2026, ghd overtook Moroccanoil to rank 3rd among professional haircare and styling brands worldwide, with 12% estimated Share of Search.
- In September 2026, Moroccanoil lost estimated Share of Search among professional haircare and styling brands worldwide, from 12% to 9.9%.
- Estimated monthly branded searches for K18 worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.
- Estimated monthly branded searches for Kérastase worldwide rose 22% over 12 measured months, from 1.5M to 1.8M in September 2026.
- Estimated monthly branded searches for Olaplex worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.
- Estimated monthly branded searches for Kevin.Murphy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Professional haircare and styling brands | 165K | 4.4% | 6 |
| Nov 2025 | Professional haircare and styling brands | 201K | 3.8% | 6 |
| Dec 2025 | Professional haircare and styling brands | 165K | 3.7% | 6 |
| Jan 2026 | Professional haircare and styling brands | 165K | 4.1% | 6 |
| Feb 2026 | Professional haircare and styling brands | 135K | 4% | 6 |
| Mar 2026 | Professional haircare and styling brands | 165K | 4.1% | 6 |
| Apr 2026 | Professional haircare and styling brands | 165K | 4.8% | 6 |
| May 2026 | Professional haircare and styling brands | 135K | 3.7% | 6 |
| Jun 2026 | Professional haircare and styling brands | 135K | 4.1% | 6 |
| Jul 2026 | Professional haircare and styling brands | 135K | 3.6% | 6 |
| Aug 2026 | Professional haircare and styling brands | 135K | 3.6% | 6 |
| Sep 2026 | Professional haircare and styling brands | 135K | 3.6% | 6 |

## How is Kevin.Murphy measured?

Brandwave collects information about searches that people make online using Kevin.Murphy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kevin murphy”

## Which professional haircare and styling brands compete with Kevin.Murphy?

- [Kérastase](/demand/global-en/brands/kerastase)
- [Olaplex](/demand/global-en/brands/olaplex)
- [ghd](/demand/global-en/brands/ghd-hair): Head-to-head: /demand/global-en/compare/ghd-hair-vs-kevin-murphy
- [Moroccanoil](/demand/global-en/brands/moroccanoil): Head-to-head: /demand/global-en/compare/kevin-murphy-vs-moroccanoil
- [Redken](/demand/global-en/brands/redken): Head-to-head: /demand/global-en/compare/kevin-murphy-vs-redken
- [Pureology](/demand/global-en/brands/pureology): Head-to-head: /demand/global-en/compare/kevin-murphy-vs-pureology
- [K18](/demand/global-en/brands/k18-hair): Head-to-head: /demand/global-en/compare/k18-hair-vs-kevin-murphy

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kevin.Murphy: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/kevin-murphy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kevin-murphy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.