---
title: "Kérastase: search popularity and Share of Search worldwide"
description: "Kérastase is a haircare and styling brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/kerastase"
publisher: "Brandwave"
---

# Kérastase: search popularity and Share of Search worldwide

Kérastase is a haircare and styling brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kérastase
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among hair mask brands**: 58.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hair mask brands | 1 | 58.4% | 1.8M |
| Hair serum brands | 1 | 58.4% | 1.8M |

- [Hair mask brands](/demand/global-en/categories/hair-mask-brands)
- [Hair serum brands](/demand/global-en/categories/hair-serum-brands)

## How has branded search demand for Kérastase changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kérastase worldwide rose from 1.5M to 1.8M.
- Across the 11 months ending August 2026, Kérastase’s estimated Share of Search among hair mask brands worldwide increased from 51.3% to 58.4%.
- Across the 11 months ending August 2026, Kérastase’s estimated Share of Search among hair mask brands worldwide peaked at 60% in July 2026 and was lowest at 49.6% in May 2026.
- Across the 11 months ending August 2026, Kérastase’s estimated Share of Search among hair serum brands worldwide increased from 51.3% to 58.4%.
- Across the 11 months ending August 2026, Kérastase’s estimated Share of Search among hair serum brands worldwide peaked at 60% in July 2026 and was lowest at 49.6% in May 2026.

## How did search popularity change for hair mask brands worldwide in August 2026?

- In August 2026, Moroccanoil gained estimated Share of Search among hair mask brands worldwide, from 12.1% to 14.4%.
- In August 2026, Kérastase lost estimated Share of Search among hair mask brands worldwide, from 60% to 58.4%.
- Olaplex’s estimated Share of Search among hair mask brands worldwide has lost ground for 3 months in a row, from 22.3% to 17.6% in August 2026.
- Estimated monthly branded searches for K18 worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

## How did search popularity change for hair serum brands worldwide in August 2026?

- In August 2026, Moroccanoil gained estimated Share of Search among hair serum brands worldwide, from 12.1% to 14.4%.
- In August 2026, Kérastase lost estimated Share of Search among hair serum brands worldwide, from 60% to 58.4%.
- Olaplex’s estimated Share of Search among hair serum brands worldwide has lost ground for 3 months in a row, from 22.3% to 17.6% in August 2026.
- Estimated monthly branded searches for K18 worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hair mask brands | 1.5M | 51.3% | 1 |
| Nov 2025 | Hair mask brands | 2.2M | 56.3% | 1 |
| Dec 2025 | Hair mask brands | 1.8M | 51.2% | 1 |
| Jan 2026 | Hair mask brands | 1.8M | 55.1% | 1 |
| Feb 2026 | Hair mask brands | 1.5M | 55.2% | 1 |
| Mar 2026 | Hair mask brands | 1.8M | 55.1% | 1 |
| Apr 2026 | Hair mask brands | 1.5M | 52.8% | 1 |
| May 2026 | Hair mask brands | 1.5M | 49.6% | 1 |
| Jun 2026 | Hair mask brands | 1.5M | 55.2% | 1 |
| Jul 2026 | Hair mask brands | 1.8M | 60% | 1 |
| Aug 2026 | Hair mask brands | 1.8M | 58.4% | 1 |
| Sep 2026 | Hair mask brands | — | — | — |
| Oct 2025 | Hair serum brands | 1.5M | 51.3% | 1 |
| Nov 2025 | Hair serum brands | 2.2M | 56.3% | 1 |
| Dec 2025 | Hair serum brands | 1.8M | 51.2% | 1 |
| Jan 2026 | Hair serum brands | 1.8M | 55.1% | 1 |
| Feb 2026 | Hair serum brands | 1.5M | 55.2% | 1 |
| Mar 2026 | Hair serum brands | 1.8M | 55.1% | 1 |
| Apr 2026 | Hair serum brands | 1.5M | 52.8% | 1 |
| May 2026 | Hair serum brands | 1.5M | 49.6% | 1 |
| Jun 2026 | Hair serum brands | 1.5M | 55.2% | 1 |
| Jul 2026 | Hair serum brands | 1.8M | 60% | 1 |
| Aug 2026 | Hair serum brands | 1.8M | 58.4% | 1 |
| Sep 2026 | Hair serum brands | — | — | — |

## How is Kérastase measured?

Brandwave collects information about searches that people make online using Kérastase’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kerastase”

## Which hair mask brands compete with Kérastase?

- [Olaplex](/demand/global-en/brands/olaplex): Head-to-head: /demand/global-en/compare/kerastase-vs-olaplex
- [Moroccanoil](/demand/global-en/brands/moroccanoil): Head-to-head: /demand/global-en/compare/kerastase-vs-moroccanoil
- [Redken](/demand/global-en/brands/redken): Head-to-head: /demand/global-en/compare/kerastase-vs-redken
- [K18](/demand/global-en/brands/k18-hair): Head-to-head: /demand/global-en/compare/k18-hair-vs-kerastase

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kérastase: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/kerastase

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kerastase. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.