---
title: "Kenwood: search popularity and Share of Search worldwide"
description: "Kenwood makes small kitchen appliances sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/kenwood"
publisher: "Brandwave"
---

# Kenwood: search popularity and Share of Search worldwide

Kenwood makes small kitchen appliances sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kenwood
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among stand mixer brands**: 13.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Stand mixer brands | 3 | 13.3% | 301K |

- [Stand mixer brands](/demand/global-en/categories/stand-mixer-brands)

## How has branded search demand for Kenwood changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kenwood worldwide fell from 450K to 301K.
- Across the 11 months ending August 2026, Kenwood’s estimated Share of Search among stand mixer brands worldwide decreased from 16.1% to 13.3%.
- Across the 11 months ending August 2026, Kenwood’s estimated Share of Search among stand mixer brands worldwide peaked at 18.2% in March 2026 and was lowest at 11.6% in December 2025.

## How did search popularity change for stand mixer brands worldwide in August 2026?

- In August 2026, Bosch gained estimated Share of Search among stand mixer brands worldwide, from 7.7% to 9.1%.
- In August 2026, Sunbeam gained estimated Share of Search among stand mixer brands worldwide, from 3.3% to 4%.
- In August 2026, Breville lost estimated Share of Search among stand mixer brands worldwide, from 38.3% to 37.3%.
- In August 2026, KitchenAid lost estimated Share of Search among stand mixer brands worldwide, from 37.1% to 36.3%.
- Kenwood’s estimated Share of Search among stand mixer brands worldwide has lost ground for 3 months in a row, from 16.6% to 13.3% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stand mixer brands | 450K | 16.1% | 3 |
| Nov 2025 | Stand mixer brands | 550K | 13.7% | 3 |
| Dec 2025 | Stand mixer brands | 450K | 11.6% | 3 |
| Jan 2026 | Stand mixer brands | 368K | 12.7% | 3 |
| Feb 2026 | Stand mixer brands | 368K | 15.7% | 3 |
| Mar 2026 | Stand mixer brands | 450K | 18.2% | 3 |
| Apr 2026 | Stand mixer brands | 368K | 15.3% | 3 |
| May 2026 | Stand mixer brands | 368K | 16.6% | 3 |
| Jun 2026 | Stand mixer brands | 301K | 14% | 3 |
| Jul 2026 | Stand mixer brands | 301K | 13.6% | 3 |
| Aug 2026 | Stand mixer brands | 301K | 13.3% | 3 |
| Sep 2026 | Stand mixer brands | — | — | — |

## How is Kenwood measured?

Brandwave collects information about searches that people make online using Kenwood’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kenwood”

## Which stand mixer brands compete with Kenwood?

- [Breville](/demand/global-en/brands/breville): Head-to-head: /demand/global-en/compare/breville-vs-kenwood
- [KitchenAid](/demand/global-en/brands/kitchenaid): Head-to-head: /demand/global-en/compare/kenwood-vs-kitchenaid
- [Bosch](/demand/global-en/brands/bosch): Head-to-head: /demand/global-en/compare/bosch-vs-kenwood
- [Sunbeam](/demand/global-en/brands/sunbeam): Head-to-head: /demand/global-en/compare/kenwood-vs-sunbeam

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kenwood: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/kenwood

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kenwood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.