--- title: "Kelty: search popularity worldwide" description: "An American maker of camping gear and backpacks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/kelty" publisher: "Brandwave" --- # Kelty: search popularity worldwide An American maker of camping gear and backpacks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kelty - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among camping gear brands**: 5.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Camping gear brands | 5 | 5.9% | 27.1K | - [Camping gear brands](/demand/global-en/categories/camping-gear-brands) ## Top camping gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kelty was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kelty is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | REI Co-op | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Coleman | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kelty | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Big Agnes | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Black Wolf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OZtrail | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Companion | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about camping gear brands - Asked ChatGPT "Which camping gear brand should I buy?": 1. Kelty, 2. REI Co-op, 3. Big Agnes, 4. Coleman - Asked ChatGPT "What are the best camping gear brands?": 1. REI Co-op, 2. Big Agnes, 3. Coleman, 4. Kelty - Asked ChatGPT "What's the best camping gear brand for a campsite setup?": 1. REI Co-op, 2. Coleman, 3. Kelty, 4. Big Agnes - Searched Google, AI Overview "camping gear": 1. REI Co-op, 2. Coleman - Searched Google, AI Overview "outdoor gear for camping": 1. Coleman, 2. REI Co-op Not named in any answer: Black Wolf, OZtrail and Companion. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Kelty changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Kelty worldwide held steady at 27.1K. - Across the 12 months ending September 2026, Kelty’s share of searches among camping gear brands worldwide increased from 5.1% to 5.9%. - Across the 12 months ending September 2026, Kelty’s share of searches among camping gear brands worldwide peaked at 6.1% in July 2026 and was lowest at 4.1% in December 2025. ## How did search popularity change for camping gear brands worldwide in September 2026? - In September 2026, OZtrail gained share of searches among camping gear brands worldwide, from 2.1% to 3.2%. - In September 2026, Big Agnes lost share of searches among camping gear brands worldwide, from 7% to 5.9%. - In September 2026, Coleman lost share of searches among camping gear brands worldwide, from 53.6% to 52.6%. - Estimated monthly branded searches for Black Wolf worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026. - Estimated monthly branded searches for Companion worldwide fell 16.3% over 12 measured months, from 490 to 410 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Camping gear brands | 27.1K | 5.1% | 5 | | Nov 2025 | Camping gear brands | 33.1K | 5.9% | 4 | | Dec 2025 | Camping gear brands | 22.2K | 4.1% | 5 | | Jan 2026 | Camping gear brands | 27.1K | 5% | 5 | | Feb 2026 | Camping gear brands | 22.2K | 4.9% | 5 | | Mar 2026 | Camping gear brands | 27.1K | 5% | 5 | | Apr 2026 | Camping gear brands | 27.1K | 5.3% | 5 | | May 2026 | Camping gear brands | 33.1K | 5.8% | 5 | | Jun 2026 | Camping gear brands | 27.1K | 5.1% | 5 | | Jul 2026 | Camping gear brands | 33.1K | 6.1% | 5 | | Aug 2026 | Camping gear brands | 33.1K | 5.7% | 5 | | Sep 2026 | Camping gear brands | 27.1K | 5.9% | 5 | ## How are Kelty’s branded searches counted? Brandwave collects information about searches that people make online using Kelty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kelty” ## Which camping gear brands compete with Kelty? - [Coleman](/demand/global-en/brands/coleman) - [Black Wolf](/demand/global-en/brands/black-wolf): Head-to-head: /demand/global-en/compare/black-wolf-vs-kelty - [REI Co-op](/demand/global-en/brands/rei-coop): Head-to-head: /demand/global-en/compare/kelty-vs-rei-coop - [Big Agnes](/demand/global-en/brands/big-agnes): Head-to-head: /demand/global-en/compare/big-agnes-vs-kelty - [OZtrail](/demand/global-en/brands/oztrail): Head-to-head: /demand/global-en/compare/kelty-vs-oztrail - [Companion](/demand/global-en/brands/companion): Head-to-head: /demand/global-en/compare/companion-vs-kelty ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kelty: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/kelty This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kelty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.