--- title: "Kellogg's: search popularity and Share of Search worldwide" description: "Kellogg's makes breakfast cereal sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/kelloggs" publisher: "Brandwave" --- # Kellogg's: search popularity and Share of Search worldwide Kellogg's makes breakfast cereal sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kellogg's - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among breakfast cereals**: 30.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Breakfast cereals | 1 | 30.7% | 362K | | Cereal brands | 1 | 42.7% | 362K | | Cereal bars | 1 | 43% | 362K | - [Breakfast cereals](/demand/global-en/categories/breakfast-cereals) - [Cereal brands](/demand/global-en/categories/cereal-brands) - [Cereal bars](/demand/global-en/categories/cereal-bars) ## How has branded search demand for Kellogg's changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Kellogg's worldwide held steady at 362K. - Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among breakfast cereals worldwide peaked at 33.4% in May 2026 and was lowest at 21% in January 2026. - Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among cereal brands worldwide peaked at 46.7% in May 2026 and was lowest at 26.1% in January 2026. - Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among cereal bars worldwide decreased from 45.4% to 43%. - Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among cereal bars worldwide peaked at 49.6% in November 2025 and was lowest at 41.1% in July 2026. ## How did search popularity change for breakfast cereals worldwide in August 2026? - In August 2026, Kellogg's gained estimated Share of Search among breakfast cereals worldwide, from 29.1% to 30.7%. - In August 2026, Weetabix gained estimated Share of Search among breakfast cereals worldwide, from 24.2% to 25.6%. - In August 2026, Quaker Oats gained estimated Share of Search among breakfast cereals worldwide, from 19.8% to 20.9%. - In August 2026, General Mills lost estimated Share of Search among breakfast cereals worldwide, from 14.1% to 11.7%. - In August 2026, Weet-Bix lost estimated Share of Search among breakfast cereals worldwide, from 8.9% to 7.7%. - In August 2026, Nestle lost estimated Share of Search among breakfast cereals worldwide, from 4% to 3.4%. ## How did search popularity change for cereal brands worldwide in August 2026? - In August 2026, Kellogg's gained estimated Share of Search among cereal brands worldwide, from 41.1% to 42.7%. - In August 2026, Weetabix gained estimated Share of Search among cereal brands worldwide, from 34.2% to 35.6%. - In August 2026, Weet-Bix lost estimated Share of Search among cereal brands worldwide, from 12.6% to 10.7%. - In August 2026, Hubbard's lost estimated Share of Search among cereal brands worldwide, from 8.4% to 7.1%. - Estimated monthly branded searches for Nutri-Grain worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026. ## How did search popularity change for cereal bars worldwide in August 2026? - In August 2026, Kellogg's gained estimated Share of Search among cereal bars worldwide, from 41.1% to 43%. - In August 2026, Quaker Oats gained estimated Share of Search among cereal bars worldwide, from 28% to 29.3%. - In August 2026, Clif Bar lost estimated Share of Search among cereal bars worldwide, from 15.3% to 13.1%. - In August 2026, Nature Valley lost estimated Share of Search among cereal bars worldwide, from 8.4% to 7.2%. - In August 2026, Belvita rose from 5th to 4th among cereal bars worldwide. - Estimated monthly branded searches for Carman's worldwide fell 19.8% over 11 measured months, from 2.2K to 1.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Breakfast cereals | 362K | 31% | 1 | | Nov 2025 | Breakfast cereals | 362K | 32.9% | 1 | | Dec 2025 | Breakfast cereals | 296K | 27% | 2 | | Jan 2026 | Breakfast cereals | 362K | 21% | 2 | | Feb 2026 | Breakfast cereals | 362K | 29.8% | 2 | | Mar 2026 | Breakfast cereals | 362K | 30.9% | 1 | | Apr 2026 | Breakfast cereals | 362K | 32.6% | 1 | | May 2026 | Breakfast cereals | 362K | 33.4% | 1 | | Jun 2026 | Breakfast cereals | 296K | 29.8% | 1 | | Jul 2026 | Breakfast cereals | 296K | 29.1% | 1 | | Aug 2026 | Breakfast cereals | 362K | 30.7% | 1 | | Sep 2026 | Breakfast cereals | — | — | — | | Oct 2025 | Cereal brands | 362K | 43% | 1 | | Nov 2025 | Cereal brands | 362K | 43.6% | 1 | | Dec 2025 | Cereal brands | 296K | 36.9% | 2 | | Jan 2026 | Cereal brands | 362K | 26.1% | 2 | | Feb 2026 | Cereal brands | 362K | 40.7% | 2 | | Mar 2026 | Cereal brands | 362K | 43.6% | 1 | | Apr 2026 | Cereal brands | 362K | 46.7% | 1 | | May 2026 | Cereal brands | 362K | 46.7% | 1 | | Jun 2026 | Cereal brands | 296K | 41.7% | 1 | | Jul 2026 | Cereal brands | 296K | 41.1% | 1 | | Aug 2026 | Cereal brands | 362K | 42.7% | 1 | | Sep 2026 | Cereal brands | — | — | — | | Oct 2025 | Cereal bars | 362K | 45.4% | 1 | | Nov 2025 | Cereal bars | 362K | 49.6% | 1 | | Dec 2025 | Cereal bars | 296K | 45.7% | 1 | | Jan 2026 | Cereal bars | 362K | 44.7% | 1 | | Feb 2026 | Cereal bars | 362K | 46.6% | 1 | | Mar 2026 | Cereal bars | 362K | 44.7% | 1 | | Apr 2026 | Cereal bars | 362K | 45.5% | 1 | | May 2026 | Cereal bars | 362K | 45.5% | 1 | | Jun 2026 | Cereal bars | 296K | 41.2% | 1 | | Jul 2026 | Cereal bars | 296K | 41.1% | 1 | | Aug 2026 | Cereal bars | 362K | 43% | 1 | | Sep 2026 | Cereal bars | — | — | — | ## How is Kellogg's measured? Brandwave collects information about searches that people make online using Kellogg's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kellogg s” - “kelloggs” ## Which breakfast cereals compete with Kellogg's? - [Weetabix](/demand/global-en/brands/weetabix): Head-to-head: /demand/global-en/compare/kelloggs-vs-weetabix - [Quaker Oats](/demand/global-en/brands/quaker-oats): Head-to-head: /demand/global-en/compare/kelloggs-vs-quaker-oats - [General Mills](/demand/global-en/brands/general-mills): Head-to-head: /demand/global-en/compare/general-mills-vs-kelloggs - [Weet-Bix](/demand/global-en/brands/weet-bix): Head-to-head: /demand/global-en/compare/kelloggs-vs-weet-bix - [Nestle](/demand/global-en/brands/nestle-confectionery): Head-to-head: /demand/global-en/compare/kelloggs-vs-nestle-confectionery ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kellogg's: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/kelloggs This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kelloggs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.