--- title: "KEEN Utility: search popularity worldwide" description: "KEEN Utility is a safety boot. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/keen-utility" publisher: "Brandwave" --- # KEEN Utility: search popularity worldwide KEEN Utility is a safety boot. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: KEEN Utility - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among safety boots**: 0.16% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Safety boots | 10 | 0.16% | 5.4K | | Work boot brands | 8 | 0.24% | 5.4K | - [Safety boots](/demand/global-en/categories/safety-boots) - [Work boot brands](/demand/global-en/categories/work-boot-brands) ## Top safety boots in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, KEEN Utility was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. KEEN Utility is the third most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Red Wing | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Timberland PRO | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | KEEN Utility | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Thorogood | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Wolverine | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Danner | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Dr. Martens | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Blundstone | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Steel Blue | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Caterpillar | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about safety boots - Asked ChatGPT "Which safety boots brand should I buy?": 1. Timberland PRO, 2. Red Wing, 3. KEEN Utility, 4. Wolverine, 5. Danner - Asked ChatGPT "What are the best safety boots brands?": 1. Thorogood, 2. Red Wing, 3. KEEN Utility, 4. Timberland PRO, 5. Danner, 6. Wolverine - Asked ChatGPT "What's the best safety boots brand for all day protection?": 1. Red Wing, 2. Timberland PRO, 3. KEEN Utility, 4. Thorogood - Searched Google, AI Overview "safety boots": 1. Wolverine, 2. Red Wing, 3. Caterpillar Not named in any answer: Dr. Martens, Blundstone and Steel Blue. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for KEEN Utility changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for KEEN Utility worldwide held steady at 5.4K. - Across the 12 months ending September 2026, KEEN Utility’s share of searches among safety boots worldwide held steady, from 0.11% to 0.16%. - Across the 12 months ending September 2026, KEEN Utility’s share of searches among work boot brands worldwide held steady, from 0.16% to 0.24%. ## How did search popularity change for safety boots worldwide in September 2026? - In September 2026, Blundstone gained share of searches among safety boots worldwide, from 11.2% to 13.7%. - In September 2026, Thorogood lost share of searches among safety boots worldwide, from 4.1% to 3.3%. - In September 2026, Wolverine lost share of searches among safety boots worldwide, from 2.8% to 2.2%. - Red Wing’s share of searches among safety boots worldwide has lost ground for 3 months in a row, from 21.9% to 16.7% in September 2026. - Steel Blue’s share of searches among safety boots worldwide has lost ground for 3 months in a row, from 2.9% to 1.8% in September 2026. - Estimated monthly branded searches for Caterpillar worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. ## How did search popularity change for work boot brands worldwide in September 2026? - In September 2026, Blundstone overtook Oliver to rank 3rd among work boot brands worldwide, with 20.2% of the searches. - In September 2026, Red Wing gained share of searches among work boot brands worldwide, from 22.6% to 24.6%. - In September 2026, Ariat lost share of searches among work boot brands worldwide, from 33.8% to 30.2%. - In September 2026, Oliver lost share of searches among work boot brands worldwide, from 18.5% to 16.5%. - In September 2026, Thorogood lost share of searches among work boot brands worldwide, from 5.5% to 4.9%. - Estimated monthly branded searches for Caterpillar worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Safety boots | 5.4K | 0.11% | 10 | | Nov 2025 | Safety boots | 5.4K | 0.09% | 10 | | Dec 2025 | Safety boots | 5.4K | 0.09% | 10 | | Jan 2026 | Safety boots | 6.6K | 0.13% | 10 | | Feb 2026 | Safety boots | 4.4K | 0.14% | 10 | | Mar 2026 | Safety boots | 5.4K | 0.12% | 10 | | Apr 2026 | Safety boots | 6.6K | 0.23% | 10 | | May 2026 | Safety boots | 5.4K | 0.23% | 10 | | Jun 2026 | Safety boots | 5.4K | 0.26% | 10 | | Jul 2026 | Safety boots | 5.4K | 0.24% | 10 | | Aug 2026 | Safety boots | 5.4K | 0.2% | 10 | | Sep 2026 | Safety boots | 5.4K | 0.16% | 10 | | Oct 2025 | Work boot brands | 5.4K | 0.16% | 8 | | Nov 2025 | Work boot brands | 5.4K | 0.13% | 8 | | Dec 2025 | Work boot brands | 5.4K | 0.14% | 8 | | Jan 2026 | Work boot brands | 6.6K | 0.18% | 8 | | Feb 2026 | Work boot brands | 4.4K | 0.2% | 8 | | Mar 2026 | Work boot brands | 5.4K | 0.14% | 8 | | Apr 2026 | Work boot brands | 6.6K | 0.27% | 8 | | May 2026 | Work boot brands | 5.4K | 0.28% | 8 | | Jun 2026 | Work boot brands | 5.4K | 0.23% | 8 | | Jul 2026 | Work boot brands | 5.4K | 0.3% | 8 | | Aug 2026 | Work boot brands | 5.4K | 0.27% | 8 | | Sep 2026 | Work boot brands | 5.4K | 0.24% | 8 | ## How are KEEN Utility’s branded searches counted? Brandwave collects information about searches that people make online using KEEN Utility’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “keen utility” ## Which safety boots compete with KEEN Utility? - [Dr. Martens](/demand/global-en/brands/dr-martens) - [Red Wing](/demand/global-en/brands/red-wing) - [Blundstone](/demand/global-en/brands/blundstone) - [Danner](/demand/global-en/brands/danner) - [Thorogood](/demand/global-en/brands/thorogood): Head-to-head: /demand/global-en/compare/keen-utility-vs-thorogood - [Wolverine](/demand/global-en/brands/wolverine): Head-to-head: /demand/global-en/compare/keen-utility-vs-wolverine - [Steel Blue](/demand/global-en/brands/steel-blue): Head-to-head: /demand/global-en/compare/keen-utility-vs-steel-blue - [Timberland PRO](/demand/global-en/brands/timberland-pro): Head-to-head: /demand/global-en/compare/keen-utility-vs-timberland-pro - [Caterpillar](/demand/global-en/brands/caterpillar): Head-to-head: /demand/global-en/compare/caterpillar-vs-keen-utility ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "KEEN Utility: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/keen-utility This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/keen-utility. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.