---
title: "KEEN: search popularity and Share of Search worldwide"
description: "KEEN offers footwear for hiking. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/keen-footwear"
publisher: "Brandwave"
---

# KEEN: search popularity and Share of Search worldwide

KEEN offers footwear for hiking. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: KEEN
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among hiking footwear brands**: 3.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hiking footwear brands | 4 | 3.6% | 33.2K |

- [Hiking footwear brands](/demand/global-en/categories/hiking-footwear-brands)

## How has branded search demand for KEEN changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for KEEN worldwide rose from 25K to 33.2K.
- Across the 11 months ending August 2026, KEEN’s estimated Share of Search among hiking footwear brands worldwide increased from 3% to 3.6%.
- Across the 11 months ending August 2026, KEEN’s estimated Share of Search among hiking footwear brands worldwide peaked at 4.1% in July 2026 and was lowest at 2.7% in November 2025.

## How did search popularity change for hiking footwear brands worldwide in August 2026?

- In August 2026, LOWA overtook KEEN to rank 3rd among hiking footwear brands worldwide, at 4.4%.
- In August 2026, Salomon gained estimated Share of Search among hiking footwear brands worldwide, from 14.4% to 15%.
- In August 2026, Merrell lost estimated Share of Search among hiking footwear brands worldwide, from 76.3% to 75.6%.
- Estimated monthly branded searches for KEEN worldwide rose 32.8% over 11 measured months, from 25K to 33.2K in August 2026.
- Estimated monthly branded searches for SCARPA worldwide rose 20.9% over 11 measured months, from 10.2K to 12.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hiking footwear brands | 25K | 3% | 4 |
| Nov 2025 | Hiking footwear brands | 25.3K | 2.7% | 4 |
| Dec 2025 | Hiking footwear brands | 23.4K | 2.9% | 4 |
| Jan 2026 | Hiking footwear brands | 25.1K | 2.9% | 4 |
| Feb 2026 | Hiking footwear brands | 25K | 3.5% | 4 |
| Mar 2026 | Hiking footwear brands | 27.3K | 3.1% | 4 |
| Apr 2026 | Hiking footwear brands | 29.9K | 3.4% | 4 |
| May 2026 | Hiking footwear brands | 33.3K | 3.6% | 4 |
| Jun 2026 | Hiking footwear brands | 33.2K | 3.3% | 3 |
| Jul 2026 | Hiking footwear brands | 37.3K | 4.1% | 3 |
| Aug 2026 | Hiking footwear brands | 33.2K | 3.6% | 4 |
| Sep 2026 | Hiking footwear brands | — | — | — |

## How is KEEN measured?

Brandwave collects information about searches that people make online using KEEN’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hiking boots keen”
- “keen hiking shoes”
- “keenfootwear com”

## Which hiking footwear brands compete with KEEN?

- [Merrell](/demand/global-en/brands/merrell): Head-to-head: /demand/global-en/compare/keen-footwear-vs-merrell
- [Salomon](/demand/global-en/brands/salomon): Head-to-head: /demand/global-en/compare/keen-footwear-vs-salomon
- [LOWA](/demand/global-en/brands/lowa): Head-to-head: /demand/global-en/compare/keen-footwear-vs-lowa
- [SCARPA](/demand/global-en/brands/scarpa): Head-to-head: /demand/global-en/compare/keen-footwear-vs-scarpa

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "KEEN: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/keen-footwear

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/keen-footwear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.