---
title: "KDF: search popularity and Share of Search worldwide"
description: "KDF is water filter brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/kdf"
publisher: "Brandwave"
---

# KDF: search popularity and Share of Search worldwide

KDF is water filter brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: KDF
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among shower filter brands**: 2.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Shower filter brands | 3 | 2.5% | 22.2K |

- [Shower filter brands](/demand/global-en/categories/shower-filter-brands)

## How has branded search demand for KDF changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for KDF worldwide fell from 33.1K to 22.2K.
- Across the 11 months ending August 2026, KDF’s estimated Share of Search among shower filter brands worldwide decreased from 4.5% to 2.5%.
- Across the 11 months ending August 2026, KDF’s estimated Share of Search among shower filter brands worldwide peaked at 4.5% in October 2025 and was lowest at 2.5% in June 2026.
- Across the 11 months ending August 2026, KDF fell from 2nd to 3rd among shower filter brands worldwide.

## How did search popularity change for shower filter brands worldwide in August 2026?

- In August 2026, Sprite gained estimated Share of Search among shower filter brands worldwide, from 93.5% to 94.2%.
- In August 2026, Berkey lost estimated Share of Search among shower filter brands worldwide, from 3.1% to 2.5%.
- Estimated monthly branded searches for Jonathan Product worldwide fell 33.3% over 11 measured months, from 30 to 20 in August 2026.
- Estimated monthly branded searches for KDF worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Shower filter brands | 33.1K | 4.5% | 2 |
| Nov 2025 | Shower filter brands | 22.2K | 3.7% | 3 |
| Dec 2025 | Shower filter brands | 22.2K | 3% | 3 |
| Jan 2026 | Shower filter brands | 22.2K | 3% | 3 |
| Feb 2026 | Shower filter brands | 27.1K | 4.5% | 2 |
| Mar 2026 | Shower filter brands | 22.2K | 3% | 3 |
| Apr 2026 | Shower filter brands | 22.2K | 3.1% | 3 |
| May 2026 | Shower filter brands | 22.2K | 3.1% | 3 |
| Jun 2026 | Shower filter brands | 18.1K | 2.5% | 3 |
| Jul 2026 | Shower filter brands | 18.1K | 2.5% | 3 |
| Aug 2026 | Shower filter brands | 22.2K | 2.5% | 3 |
| Sep 2026 | Shower filter brands | — | — | — |

## How is KDF measured?

Brandwave collects information about searches that people make online using KDF’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kdf”

## Which shower filter brands compete with KDF?

- [Sprite](/demand/global-en/brands/sprite): Head-to-head: /demand/global-en/compare/kdf-vs-sprite
- [Berkey](/demand/global-en/brands/berkey): Head-to-head: /demand/global-en/compare/berkey-vs-kdf
- [AquaBliss](/demand/global-en/brands/aquabliss): Head-to-head: /demand/global-en/compare/aquabliss-vs-kdf
- [Vitaclean](/demand/global-en/brands/vitaclean): Head-to-head: /demand/global-en/compare/kdf-vs-vitaclean
- [Jonathan Product](/demand/global-en/brands/jonathan-product): Head-to-head: /demand/global-en/compare/jonathan-product-vs-kdf

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "KDF: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/kdf

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kdf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.