--- title: "Kayak: search popularity worldwide" description: "Kayak is a travel search engine. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/kayak-travel" publisher: "Brandwave" --- # Kayak: search popularity worldwide Kayak is a travel search engine. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kayak - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among flight comparison sites**: <0.01% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Flight comparison sites | 5 | <0.01% | 8.1K | | Online travel agencies | 6 | 0.01% | 8.1K | | Travel booking platforms | 5 | 0.03% | 8.1K | - [Flight comparison sites](/demand/global-en/categories/flight-comparison-sites) - [Online travel agencies](/demand/global-en/categories/online-travel-agencies) - [Travel booking platforms](/demand/global-en/categories/travel-booking-platforms) ## How has branded search demand for Kayak changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Kayak worldwide held steady at 8.1K. - Across the 11 months ending August 2026, Kayak’s estimated Share of Search among flight comparison sites worldwide held steady at <0.01%. - Across the 11 months ending August 2026, Kayak’s estimated Share of Search among online travel agencies worldwide held steady at 0.01%. - Across the 11 months ending August 2026, Kayak’s estimated Share of Search among travel booking platforms worldwide held steady, from 0.04% to 0.03%. ## How did search popularity change for flight comparison sites worldwide in August 2026? - Estimated monthly branded searches for Kiwi.com worldwide rose 123.1% over 11 measured months, from 60.5K to 135K in August 2026. - Estimated monthly branded searches for Momondo worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026. ## How did search popularity change for online travel agencies worldwide in August 2026? - In August 2026, Booking.com overtook Expedia to rank 2nd among online travel agencies worldwide, at 12.7%. - In August 2026, Agoda gained estimated Share of Search among online travel agencies worldwide, from 7.2% to 8.5%. - In August 2026, Skyscanner lost estimated Share of Search among online travel agencies worldwide, from 65.7% to 62.8%. - In August 2026, Expedia lost estimated Share of Search among online travel agencies worldwide, from 13.2% to 12.6%. - Trip.com’s estimated Share of Search among online travel agencies worldwide has gained ground for 3 months in a row, from 2.4% to 3.4% in August 2026. ## How did search popularity change for travel booking platforms worldwide in August 2026? - In August 2026, Booking.com overtook Expedia to take the highest estimated Share of Search among travel booking platforms worldwide, at 34.2%. - In August 2026, Agoda gained estimated Share of Search among travel booking platforms worldwide, from 21.1% to 22.7%. - In August 2026, Trip.com gained estimated Share of Search among travel booking platforms worldwide, from 8.4% to 9.1%. - In August 2026, Expedia lost estimated Share of Search among travel booking platforms worldwide, from 38.6% to 33.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Flight comparison sites | 8.1K | <0.01% | 5 | | Nov 2025 | Flight comparison sites | 6.6K | <0.01% | 5 | | Dec 2025 | Flight comparison sites | 6.6K | <0.01% | 5 | | Jan 2026 | Flight comparison sites | 6.6K | <0.01% | 5 | | Feb 2026 | Flight comparison sites | 8.1K | <0.01% | 5 | | Mar 2026 | Flight comparison sites | 12.1K | 0.01% | 5 | | Apr 2026 | Flight comparison sites | 9.9K | 0.01% | 5 | | May 2026 | Flight comparison sites | 9.9K | 0.01% | 5 | | Jun 2026 | Flight comparison sites | 8.1K | <0.01% | 5 | | Jul 2026 | Flight comparison sites | 8.1K | <0.01% | 5 | | Aug 2026 | Flight comparison sites | 8.1K | <0.01% | 5 | | Sep 2026 | Flight comparison sites | — | — | — | | Oct 2025 | Online travel agencies | 8.1K | 0.01% | 6 | | Nov 2025 | Online travel agencies | 6.6K | 0.01% | 6 | | Dec 2025 | Online travel agencies | 6.6K | 0.01% | 6 | | Jan 2026 | Online travel agencies | 6.6K | <0.01% | 6 | | Feb 2026 | Online travel agencies | 8.1K | 0.01% | 6 | | Mar 2026 | Online travel agencies | 12.1K | 0.02% | 6 | | Apr 2026 | Online travel agencies | 9.9K | 0.01% | 6 | | May 2026 | Online travel agencies | 9.9K | 0.01% | 6 | | Jun 2026 | Online travel agencies | 8.1K | 0.01% | 6 | | Jul 2026 | Online travel agencies | 8.1K | 0.01% | 6 | | Aug 2026 | Online travel agencies | 8.1K | 0.01% | 6 | | Sep 2026 | Online travel agencies | — | — | — | | Oct 2025 | Travel booking platforms | 8.1K | 0.04% | 5 | | Nov 2025 | Travel booking platforms | 6.6K | 0.04% | 5 | | Dec 2025 | Travel booking platforms | 6.6K | 0.04% | 5 | | Jan 2026 | Travel booking platforms | 6.6K | 0.03% | 5 | | Feb 2026 | Travel booking platforms | 8.1K | 0.04% | 5 | | Mar 2026 | Travel booking platforms | 12.1K | 0.05% | 5 | | Apr 2026 | Travel booking platforms | 9.9K | 0.05% | 5 | | May 2026 | Travel booking platforms | 9.9K | 0.04% | 5 | | Jun 2026 | Travel booking platforms | 8.1K | 0.04% | 5 | | Jul 2026 | Travel booking platforms | 8.1K | 0.03% | 5 | | Aug 2026 | Travel booking platforms | 8.1K | 0.03% | 5 | | Sep 2026 | Travel booking platforms | — | — | — | ## How is Kayak measured? Brandwave collects information about searches that people make online using Kayak’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kayak travel” ## Which flight comparison sites compete with Kayak? - [Google Flights](/demand/global-en/brands/google-flights): Head-to-head: /demand/global-en/compare/google-flights-vs-kayak-travel - [Skyscanner](/demand/global-en/brands/skyscanner): Head-to-head: /demand/global-en/compare/kayak-travel-vs-skyscanner - [Momondo](/demand/global-en/brands/momondo): Head-to-head: /demand/global-en/compare/kayak-travel-vs-momondo - [Kiwi.com](/demand/global-en/brands/kiwi-com): Head-to-head: /demand/global-en/compare/kayak-travel-vs-kiwi-com ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kayak: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/kayak-travel This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kayak-travel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.