---
title: "Kawai: search popularity and Share of Search worldwide"
description: "Kawai makes digital pianos and keyboards sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/kawai"
publisher: "Brandwave"
---

# Kawai: search popularity and Share of Search worldwide

Kawai makes digital pianos and keyboards sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kawai
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among digital pianos**: 0.03%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Digital pianos | 6 | 0.03% | 1.9K |
| Piano bench brands | 6 | 0.05% | 1.9K |

- [Digital pianos](/demand/global-en/categories/digital-pianos)
- [Piano bench brands](/demand/global-en/categories/piano-bench-brands)

## How has branded search demand for Kawai changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kawai worldwide held steady at 1.9K.
- Across the 11 months ending August 2026, Kawai’s estimated Share of Search among digital pianos worldwide held steady at 0.03%.
- Across the 11 months ending August 2026, Kawai’s estimated Share of Search among piano bench brands worldwide held steady at 0.05%.

## How did search popularity change for digital pianos worldwide in August 2026?

- In August 2026, Casio gained estimated Share of Search among digital pianos worldwide, from 34.7% to 39.3%.
- In August 2026, Yamaha lost estimated Share of Search among digital pianos worldwide, from 63.4% to 58.6%.
- Estimated monthly branded searches for Korg worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.

## How did search popularity change for piano bench brands worldwide in August 2026?

- Estimated monthly branded searches for Hercules worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Digital pianos | 1.9K | 0.03% | 6 |
| Nov 2025 | Digital pianos | 2.4K | 0.03% | 6 |
| Dec 2025 | Digital pianos | 2.4K | 0.03% | 6 |
| Jan 2026 | Digital pianos | 1.9K | 0.03% | 6 |
| Feb 2026 | Digital pianos | 1.9K | 0.03% | 6 |
| Mar 2026 | Digital pianos | 1.9K | 0.03% | 6 |
| Apr 2026 | Digital pianos | 1.6K | 0.02% | 6 |
| May 2026 | Digital pianos | 1.9K | 0.03% | 6 |
| Jun 2026 | Digital pianos | 1.6K | 0.02% | 6 |
| Jul 2026 | Digital pianos | 1.6K | 0.02% | 6 |
| Aug 2026 | Digital pianos | 1.9K | 0.03% | 6 |
| Sep 2026 | Digital pianos | — | — | — |
| Oct 2025 | Piano bench brands | 1.9K | 0.05% | 6 |
| Nov 2025 | Piano bench brands | 2.4K | 0.06% | 5 |
| Dec 2025 | Piano bench brands | 2.4K | 0.06% | 5 |
| Jan 2026 | Piano bench brands | 1.9K | 0.05% | 6 |
| Feb 2026 | Piano bench brands | 1.9K | 0.05% | 6 |
| Mar 2026 | Piano bench brands | 1.9K | 0.04% | 6 |
| Apr 2026 | Piano bench brands | 1.6K | 0.04% | 6 |
| May 2026 | Piano bench brands | 1.9K | 0.05% | 6 |
| Jun 2026 | Piano bench brands | 1.6K | 0.04% | 6 |
| Jul 2026 | Piano bench brands | 1.6K | 0.04% | 6 |
| Aug 2026 | Piano bench brands | 1.9K | 0.05% | 6 |
| Sep 2026 | Piano bench brands | — | — | — |

## How is Kawai measured?

Brandwave collects information about searches that people make online using Kawai’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kawai keyboard”

## Which digital pianos compete with Kawai?

- [Yamaha](/demand/global-en/brands/yamaha): Head-to-head: /demand/global-en/compare/kawai-vs-yamaha
- [Casio](/demand/global-en/brands/casio): Head-to-head: /demand/global-en/compare/casio-vs-kawai
- [Korg](/demand/global-en/brands/korg): Head-to-head: /demand/global-en/compare/kawai-vs-korg
- [Roland](/demand/global-en/brands/roland): Head-to-head: /demand/global-en/compare/kawai-vs-roland
- [Nord](/demand/global-en/brands/nord-keyboards): Head-to-head: /demand/global-en/compare/kawai-vs-nord-keyboards

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kawai: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/kawai

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kawai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.