---
title: "Kate Spade: search popularity and Share of Search worldwide"
description: "Kate Spade is a handbag brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/kate-spade"
publisher: "Brandwave"
---

# Kate Spade: search popularity and Share of Search worldwide

Kate Spade is a handbag brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kate Spade
- **Owned by**: Tapestry
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among handbag brands**: 9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Handbag brands | 5 | 9% | 1M |

- [Handbag brands](/demand/global-en/categories/handbag-brands)

## How has branded search demand for Kate Spade changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kate Spade worldwide held steady at 1M.
- Across the 11 months ending August 2026, Kate Spade’s estimated Share of Search among handbag brands worldwide decreased from 9.6% to 9%.
- Across the 11 months ending August 2026, Kate Spade’s estimated Share of Search among handbag brands worldwide peaked at 13.5% in November 2025 and was lowest at 9% in August 2026.

## How did search popularity change for handbag brands worldwide in August 2026?

- In August 2026, Coach gained estimated Share of Search among handbag brands worldwide, from 26.2% to 30.3%.
- In August 2026, Gucci lost estimated Share of Search among handbag brands worldwide, from 26.2% to 24.8%.
- In August 2026, Michael Kors lost estimated Share of Search among handbag brands worldwide, from 26.2% to 24.8%.
- In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands worldwide, from 11.7% to 11%.
- In August 2026, Kate Spade lost estimated Share of Search among handbag brands worldwide, from 9.6% to 9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Handbag brands | 1M | 9.6% | 5 |
| Nov 2025 | Handbag brands | 1.8M | 13.5% | 4 |
| Dec 2025 | Handbag brands | 1.8M | 12% | 4 |
| Jan 2026 | Handbag brands | 1.2M | 9.8% | 5 |
| Feb 2026 | Handbag brands | 1M | 10.3% | 5 |
| Mar 2026 | Handbag brands | 1M | 9.7% | 5 |
| Apr 2026 | Handbag brands | 1M | 9.7% | 5 |
| May 2026 | Handbag brands | 1.2M | 11.6% | 5 |
| Jun 2026 | Handbag brands | 1M | 10.1% | 5 |
| Jul 2026 | Handbag brands | 1M | 9.6% | 5 |
| Aug 2026 | Handbag brands | 1M | 9% | 5 |
| Sep 2026 | Handbag brands | — | — | — |

## How is Kate Spade measured?

Brandwave collects information about searches that people make online using Kate Spade’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kate spade”

## Which handbag brands compete with Kate Spade?

- [Coach](/demand/global-en/brands/coach): Head-to-head: /demand/global-en/compare/coach-vs-kate-spade
- [Gucci](/demand/global-en/brands/gucci): Head-to-head: /demand/global-en/compare/gucci-vs-kate-spade
- [Michael Kors](/demand/global-en/brands/michael-kors): Head-to-head: /demand/global-en/compare/kate-spade-vs-michael-kors
- [Louis Vuitton](/demand/global-en/brands/louis-vuitton): Head-to-head: /demand/global-en/compare/kate-spade-vs-louis-vuitton

## Who owns Kate Spade?

Kate Spade is owned by Tapestry. Brandwave also tracks Coach, owned by the same company, worldwide.

- [Tapestry](/demand/global-en/companies/tapestry): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Kate Spade?

Kate Spade is owned by Tapestry. Brandwave also tracks Coach, owned by the same company, worldwide.

## Cite this page

Brandwave. "Kate Spade: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/kate-spade

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kate-spade. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.