---
title: "Kaspersky: search popularity and Share of Search worldwide"
description: "Kaspersky makes antivirus software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/kaspersky"
publisher: "Brandwave"
---

# Kaspersky: search popularity and Share of Search worldwide

Kaspersky makes antivirus software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kaspersky
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among antivirus software**: 35.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Antivirus software | 1 | 35.4% | 550K |

- [Antivirus software](/demand/global-en/categories/antivirus-software)

## How has branded search demand for Kaspersky changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kaspersky worldwide fell from 673K to 550K.
- Across the 11 months ending August 2026, Kaspersky’s estimated Share of Search among antivirus software worldwide increased from 33.5% to 35.4%.
- Across the 11 months ending August 2026, Kaspersky’s estimated Share of Search among antivirus software worldwide peaked at 35.6% in May 2026 and was lowest at 30.8% in July 2026.

## How did search popularity change for antivirus software worldwide in August 2026?

- In August 2026, Kaspersky overtook Bitdefender to take the highest estimated Share of Search among antivirus software worldwide, at 35.4%.
- In August 2026, Norton gained estimated Share of Search among antivirus software worldwide, from 9.2% to 10.6%.
- In August 2026, McAfee gained estimated Share of Search among antivirus software worldwide, from 3.4% to 3.9%.
- In August 2026, Bitdefender lost estimated Share of Search among antivirus software worldwide, from 39.6% to 34%.
- In August 2026, ESET lost estimated Share of Search among antivirus software worldwide, from 17% to 16.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Antivirus software | 673K | 33.5% | 1 |
| Nov 2025 | Antivirus software | 673K | 34.2% | 1 |
| Dec 2025 | Antivirus software | 673K | 35.3% | 1 |
| Jan 2026 | Antivirus software | 673K | 33.1% | 1 |
| Feb 2026 | Antivirus software | 550K | 33.6% | 1 |
| Mar 2026 | Antivirus software | 550K | 31% | 2 |
| Apr 2026 | Antivirus software | 550K | 33.4% | 1 |
| May 2026 | Antivirus software | 550K | 35.6% | 1 |
| Jun 2026 | Antivirus software | 450K | 31.9% | 2 |
| Jul 2026 | Antivirus software | 450K | 30.8% | 2 |
| Aug 2026 | Antivirus software | 550K | 35.4% | 1 |
| Sep 2026 | Antivirus software | — | — | — |

## How is Kaspersky measured?

Brandwave collects information about searches that people make online using Kaspersky’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kaspersky”

## Which antivirus software compete with Kaspersky?

- [Bitdefender](/demand/global-en/brands/bitdefender): Head-to-head: /demand/global-en/compare/bitdefender-vs-kaspersky
- [ESET](/demand/global-en/brands/eset): Head-to-head: /demand/global-en/compare/eset-vs-kaspersky
- [Norton](/demand/global-en/brands/norton): Head-to-head: /demand/global-en/compare/kaspersky-vs-norton
- [McAfee](/demand/global-en/brands/mcafee): Head-to-head: /demand/global-en/compare/kaspersky-vs-mcafee

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kaspersky: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/kaspersky

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kaspersky. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.