---
title: "Kapwing: search popularity and Share of Search worldwide"
description: "Kapwing is an online video editing platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/kapwing"
publisher: "Brandwave"
---

# Kapwing: search popularity and Share of Search worldwide

Kapwing is an online video editing platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kapwing
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among online video editing platforms**: 1.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Online video editing platforms | 5 | 1.1% | 211K |

- [Online video editing platforms](/demand/global-en/categories/online-video-editing-platforms)

## How has branded search demand for Kapwing changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kapwing worldwide fell from 465K to 211K.
- Across the 11 months ending August 2026, Kapwing’s estimated Share of Search among online video editing platforms worldwide decreased from 2.4% to 1.1%.
- Across the 11 months ending August 2026, Kapwing’s estimated Share of Search among online video editing platforms worldwide peaked at 2.9% in November 2025 and was lowest at 1.1% in August 2026.
- Across the 11 months ending August 2026, Kapwing fell from 3rd to 5th among online video editing platforms worldwide.

## How did search popularity change for online video editing platforms worldwide in August 2026?

- Estimated monthly branded searches for Kapwing worldwide fell 54.6% over 11 measured months, from 465K to 211K in August 2026.
- Estimated monthly branded searches for VEED worldwide fell 39.9% over 11 measured months, from 415K to 250K in August 2026.
- Estimated monthly branded searches for InVideo worldwide fell 31.9% over 11 measured months, from 1.4M to 988K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Online video editing platforms | 465K | 2.4% | 3 |
| Nov 2025 | Online video editing platforms | 568K | 2.9% | 3 |
| Dec 2025 | Online video editing platforms | 468K | 2% | 3 |
| Jan 2026 | Online video editing platforms | 465K | 2% | 3 |
| Feb 2026 | Online video editing platforms | 383K | 2% | 4 |
| Mar 2026 | Online video editing platforms | 386K | 1.7% | 4 |
| Apr 2026 | Online video editing platforms | 386K | 2% | 3 |
| May 2026 | Online video editing platforms | 268K | 1.2% | 5 |
| Jun 2026 | Online video editing platforms | 216K | 1.1% | 5 |
| Jul 2026 | Online video editing platforms | 216K | 1.1% | 5 |
| Aug 2026 | Online video editing platforms | 211K | 1.1% | 5 |
| Sep 2026 | Online video editing platforms | — | — | — |

## How is Kapwing measured?

Brandwave collects information about searches that people make online using Kapwing’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kapwing”
- “kapwing video editor”

## Which online video editing platforms compete with Kapwing?

- [CapCut](/demand/global-en/brands/capcut): Head-to-head: /demand/global-en/compare/capcut-vs-kapwing
- [InVideo](/demand/global-en/brands/invideo): Head-to-head: /demand/global-en/compare/invideo-vs-kapwing
- [Descript](/demand/global-en/brands/descript): Head-to-head: /demand/global-en/compare/descript-vs-kapwing
- [VEED](/demand/global-en/brands/veed): Head-to-head: /demand/global-en/compare/kapwing-vs-veed

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kapwing: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/kapwing

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kapwing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.