---
title: "Kaplan: search popularity and Share of Search worldwide"
description: "Kaplan is a test prep provider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/kaplan"
publisher: "Brandwave"
---

# Kaplan: search popularity and Share of Search worldwide

Kaplan is a test prep provider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kaplan
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among test prep platforms**: 78.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Test prep platforms | 1 | 78.9% | 368K |

- [Test prep platforms](/demand/global-en/categories/test-prep-platforms)

## How has branded search demand for Kaplan changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kaplan worldwide held steady at 368K.
- Across the 11 months ending August 2026, Kaplan’s estimated Share of Search among test prep platforms worldwide decreased from 79.4% to 78.9%.
- Across the 11 months ending August 2026, Kaplan’s estimated Share of Search among test prep platforms worldwide peaked at 82.4% in May 2026 and was lowest at 76% in July 2026.

## How did search popularity change for test prep platforms worldwide in August 2026?

- In August 2026, Kaplan gained estimated Share of Search among test prep platforms worldwide, from 76% to 78.9%.
- In August 2026, Magoosh lost estimated Share of Search among test prep platforms worldwide, from 10.2% to 8.7%.
- In August 2026, Princeton Review lost estimated Share of Search among test prep platforms worldwide, from 10.2% to 8.7%.
- PrepScholar’s estimated Share of Search among test prep platforms worldwide has gained ground for 3 months in a row, from 1.8% to 2.6% in August 2026.
- Estimated monthly branded searches for Manhattan Prep worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Test prep platforms | 368K | 79.4% | 1 |
| Nov 2025 | Test prep platforms | 368K | 81% | 1 |
| Dec 2025 | Test prep platforms | 301K | 80.9% | 1 |
| Jan 2026 | Test prep platforms | 450K | 82.4% | 1 |
| Feb 2026 | Test prep platforms | 368K | 79.7% | 1 |
| Mar 2026 | Test prep platforms | 368K | 79.6% | 1 |
| Apr 2026 | Test prep platforms | 368K | 79.7% | 1 |
| May 2026 | Test prep platforms | 368K | 82.4% | 1 |
| Jun 2026 | Test prep platforms | 368K | 80.7% | 1 |
| Jul 2026 | Test prep platforms | 301K | 76% | 1 |
| Aug 2026 | Test prep platforms | 368K | 78.9% | 1 |
| Sep 2026 | Test prep platforms | — | — | — |

## How is Kaplan measured?

Brandwave collects information about searches that people make online using Kaplan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kaplan”

## Which test prep platforms compete with Kaplan?

- [Magoosh](/demand/global-en/brands/magoosh): Head-to-head: /demand/global-en/compare/kaplan-vs-magoosh
- [Princeton Review](/demand/global-en/brands/princeton-review): Head-to-head: /demand/global-en/compare/kaplan-vs-princeton-review
- [PrepScholar](/demand/global-en/brands/prepscholar): Head-to-head: /demand/global-en/compare/kaplan-vs-prepscholar
- [Manhattan Prep](/demand/global-en/brands/manhattan-prep): Head-to-head: /demand/global-en/compare/kaplan-vs-manhattan-prep

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kaplan: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/kaplan

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kaplan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.