---
title: "Kantar Marketplace: search popularity and Share of Search worldwide"
description: "Kantar Marketplace offers self-service market research and creative testing for marketing and insights teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/kantar-marketplace"
publisher: "Brandwave"
---

# Kantar Marketplace: search popularity and Share of Search worldwide

Kantar Marketplace offers self-service market research and creative testing for marketing and insights teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kantar Marketplace
- **Owned by**: Kantar
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among creative testing platforms**: 31.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Creative testing platforms | 2 | 31.3% | 700 |

- [Creative testing platforms](/demand/global-en/categories/creative-testing-platforms)

## How has branded search demand for Kantar Marketplace changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kantar Marketplace worldwide fell from 1K to 700.
- Across the 11 months ending August 2026, Kantar Marketplace’s estimated Share of Search among creative testing platforms worldwide decreased from 35.4% to 31.3%.
- Across the 11 months ending August 2026, Kantar Marketplace’s estimated Share of Search among creative testing platforms worldwide peaked at 37.8% in January 2026 and was lowest at 25.6% in April 2026.

## How did search popularity change for creative testing platforms worldwide in August 2026?

- Estimated monthly branded searches for Zappi worldwide fell 37.5% over 11 measured months, from 80 to 50 in August 2026.
- Estimated monthly branded searches for Kantar Marketplace worldwide fell 32.7% over 11 measured months, from 1K to 700 in August 2026.
- Estimated monthly branded searches for DAIVID worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
- Estimated monthly branded searches for Neurons worldwide fell 15.4% over 11 measured months, from 130 to 110 in August 2026.
- Estimated monthly branded searches for System1 worldwide fell 11.1% over 11 measured months, from 90 to 80 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Creative testing platforms | 1K | 35.4% | 2 |
| Nov 2025 | Creative testing platforms | 910 | 36.8% | 2 |
| Dec 2025 | Creative testing platforms | 800 | 30.3% | 2 |
| Jan 2026 | Creative testing platforms | 980 | 37.8% | 2 |
| Feb 2026 | Creative testing platforms | 1.1K | 36.6% | 2 |
| Mar 2026 | Creative testing platforms | 980 | 33.2% | 2 |
| Apr 2026 | Creative testing platforms | 680 | 25.6% | 2 |
| May 2026 | Creative testing platforms | 860 | 31.6% | 2 |
| Jun 2026 | Creative testing platforms | 830 | 34.9% | 2 |
| Jul 2026 | Creative testing platforms | 700 | 31.4% | 2 |
| Aug 2026 | Creative testing platforms | 700 | 31.3% | 2 |
| Sep 2026 | Creative testing platforms | — | — | — |

## How is Kantar Marketplace measured?

Brandwave collects information about searches that people make online using Kantar Marketplace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kantar link”
- “kantar marketplace”

## Which creative testing platforms compete with Kantar Marketplace?

- [DAIVID](/demand/global-en/brands/daivid): Head-to-head: /demand/global-en/compare/daivid-vs-kantar-marketplace
- [Neurons](/demand/global-en/brands/neurons): Head-to-head: /demand/global-en/compare/kantar-marketplace-vs-neurons
- [System1](/demand/global-en/brands/system1): Head-to-head: /demand/global-en/compare/kantar-marketplace-vs-system1
- [Zappi](/demand/global-en/brands/zappi): Head-to-head: /demand/global-en/compare/kantar-marketplace-vs-zappi

## Who owns Kantar Marketplace?

Kantar Marketplace is owned by Kantar. Brandwave does not track any other brands owned by Kantar.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Kantar Marketplace?

Kantar Marketplace is owned by Kantar. Brandwave does not track any other brands owned by Kantar.

## Cite this page

Brandwave. "Kantar Marketplace: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/kantar-marketplace

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kantar-marketplace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.