---
title: "Kallo: search popularity and Share of Search worldwide"
description: "Kallo is snack brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/kallo"
publisher: "Brandwave"
---

# Kallo: search popularity and Share of Search worldwide

Kallo is snack brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kallo
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among rice cakes**: 10.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Rice cakes | 2 | 10.2% | 33.1K |

- [Rice cakes](/demand/global-en/categories/rice-cakes)

## How has branded search demand for Kallo changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kallo worldwide held steady at 33.1K.
- Across the 11 months ending August 2026, Kallo’s estimated Share of Search among rice cakes worldwide decreased from 12.4% to 10.2%.
- Across the 11 months ending August 2026, Kallo’s estimated Share of Search among rice cakes worldwide peaked at 28% in March 2026 and was lowest at 10.2% in August 2026.

## How did search popularity change for rice cakes worldwide in August 2026?

- In August 2026, Lundberg gained estimated Share of Search among rice cakes worldwide, from 4.7% to 8.3%.
- In August 2026, Quaker Oats lost estimated Share of Search among rice cakes worldwide, from 77.8% to 75.4%.
- In August 2026, Snack a Jacks lost estimated Share of Search among rice cakes worldwide, from 3.8% to 3%.
- Eat Real’s estimated Share of Search among rice cakes worldwide has lost ground for 3 months in a row, from 2.6% to 1.7% in August 2026.
- Estimated monthly branded searches for Riceland worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rice cakes | 33.1K | 12.4% | 2 |
| Nov 2025 | Rice cakes | 33.1K | 14.6% | 2 |
| Dec 2025 | Rice cakes | 27.1K | 12.4% | 2 |
| Jan 2026 | Rice cakes | 27.1K | 10.3% | 2 |
| Feb 2026 | Rice cakes | 27.1K | 10.4% | 2 |
| Mar 2026 | Rice cakes | 90.5K | 28% | 2 |
| Apr 2026 | Rice cakes | 33.1K | 12.3% | 2 |
| May 2026 | Rice cakes | 33.1K | 12.4% | 2 |
| Jun 2026 | Rice cakes | 33.1K | 12.7% | 2 |
| Jul 2026 | Rice cakes | 27.1K | 10.5% | 2 |
| Aug 2026 | Rice cakes | 33.1K | 10.2% | 2 |
| Sep 2026 | Rice cakes | — | — | — |

## How is Kallo measured?

Brandwave collects information about searches that people make online using Kallo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kallo”

## Which rice cakes compete with Kallo?

- [Quaker Oats](/demand/global-en/brands/quaker-oats): Head-to-head: /demand/global-en/compare/kallo-vs-quaker-oats
- [Lundberg](/demand/global-en/brands/lundberg): Head-to-head: /demand/global-en/compare/kallo-vs-lundberg
- [Snack a Jacks](/demand/global-en/brands/snack-a-jacks): Head-to-head: /demand/global-en/compare/kallo-vs-snack-a-jacks
- [Eat Real](/demand/global-en/brands/eat-real): Head-to-head: /demand/global-en/compare/eat-real-vs-kallo
- [Riceland](/demand/global-en/brands/riceland): Head-to-head: /demand/global-en/compare/kallo-vs-riceland

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kallo: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/kallo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kallo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.