--- title: "Kaiser Permanente: search popularity worldwide" description: "An American health plan and hospital system. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/kaiser-permanente" publisher: "Brandwave" --- # Kaiser Permanente: search popularity worldwide An American health plan and hospital system. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kaiser Permanente - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among health insurance brands**: 22.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Health insurance brands | 3 | 22.3% | 1M | - [Health insurance brands](/demand/global-en/categories/health-insurance-brands) ## Top health insurance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kaiser Permanente was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kaiser Permanente is the second most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blue Cross Blue Shield | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kaiser Permanente | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | UnitedHealthcare | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Oscar Health | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Aetna | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Cigna | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | AXA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Humana | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bupa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about health insurance brands - Asked ChatGPT "Which health insurance brand should I use?": 1. Blue Cross Blue Shield, 2. Oscar Health - Asked ChatGPT "What are the best health insurance brands?": 1. Kaiser Permanente, 2. Blue Cross Blue Shield, 3. UnitedHealthcare, 4. Aetna, 5. Cigna - Asked ChatGPT "What's the best health insurance brand for employee benefits?": 1. Blue Cross Blue Shield, 2. UnitedHealthcare, 3. Aetna, 4. Cigna, 5. Kaiser Permanente - Searched Google, AI Overview "best health insurance": 1. Kaiser Permanente, 2. Oscar Health, 3. Blue Cross Blue Shield - Searched Google, AI Overview "group health insurance": named none of the brands we track Not named in any answer: AXA, Humana and Bupa. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Kaiser Permanente changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Kaiser Permanente worldwide fell from 1.2M to 1M. - Across the 12 months ending September 2026, Kaiser Permanente’s share of searches among health insurance brands worldwide decreased from 26.8% to 22.3%. - Across the 12 months ending September 2026, Kaiser Permanente’s share of searches among health insurance brands worldwide peaked at 29.1% in November 2025 and was lowest at 22.2% in August 2026. - Across the 12 months ending September 2026, Kaiser Permanente fell from 2nd to 3rd among health insurance brands worldwide. ## How did search popularity change for health insurance brands worldwide in September 2026? - UnitedHealthcare’s share of searches among health insurance brands worldwide has gained ground for 3 months in a row, from 20% to 27.2% in September 2026. - Estimated monthly branded searches for Bupa worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. - Estimated monthly branded searches for Cigna worldwide fell 45.3% over 12 measured months, from 60.5K to 33.1K in September 2026. - Estimated monthly branded searches for Humana worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026. - Estimated monthly branded searches for Oscar Health worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. - Estimated monthly branded searches for Kaiser Permanente worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Health insurance brands | 1.2M | 26.8% | 2 | | Nov 2025 | Health insurance brands | 1.2M | 29.1% | 2 | | Dec 2025 | Health insurance brands | 1.2M | 29% | 2 | | Jan 2026 | Health insurance brands | 1.2M | 24% | 3 | | Feb 2026 | Health insurance brands | 1.2M | 27.9% | 2 | | Mar 2026 | Health insurance brands | 1.2M | 26.2% | 2 | | Apr 2026 | Health insurance brands | 1.2M | 28.8% | 2 | | May 2026 | Health insurance brands | 1M | 26.2% | 2 | | Jun 2026 | Health insurance brands | 1M | 24.4% | 2 | | Jul 2026 | Health insurance brands | 1M | 24.4% | 2 | | Aug 2026 | Health insurance brands | 1M | 22.2% | 3 | | Sep 2026 | Health insurance brands | 1M | 22.3% | 3 | ## How are Kaiser Permanente’s branded searches counted? Brandwave collects information about searches that people make online using Kaiser Permanente’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kaiser permanente” ## Which health insurance brands compete with Kaiser Permanente? - [AXA](/demand/global-en/brands/axa): Head-to-head: /demand/global-en/compare/axa-vs-kaiser-permanente - [UnitedHealthcare](/demand/global-en/brands/unitedhealthcare): Head-to-head: /demand/global-en/compare/kaiser-permanente-vs-unitedhealthcare - [Blue Cross Blue Shield](/demand/global-en/brands/blue-cross-blue-shield): Head-to-head: /demand/global-en/compare/blue-cross-blue-shield-vs-kaiser-permanente - [Aetna](/demand/global-en/brands/aetna): Head-to-head: /demand/global-en/compare/aetna-vs-kaiser-permanente - [Oscar Health](/demand/global-en/brands/oscar-health): Head-to-head: /demand/global-en/compare/kaiser-permanente-vs-oscar-health - [Cigna](/demand/global-en/brands/cigna) - [Humana](/demand/global-en/brands/humana) - [Bupa](/demand/global-en/brands/bupa) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kaiser Permanente: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/kaiser-permanente This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kaiser-permanente. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.