--- title: "Kafka: search popularity and Share of Search worldwide" description: "Kafka is a streaming data platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/kafka" publisher: "Brandwave" --- # Kafka: search popularity and Share of Search worldwide Kafka is a streaming data platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kafka - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among message queue services**: 5.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Message queue services | 4 | 5.1% | 5.4K | | Streaming data platforms | 3 | 5.8% | 5.4K | - [Message queue services](/demand/global-en/categories/message-queue-services) - [Streaming data platforms](/demand/global-en/categories/streaming-data-platforms) ## How has branded search demand for Kafka changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Kafka worldwide fell from 9.9K to 5.4K. - Across the 11 months ending August 2026, Kafka’s estimated Share of Search among message queue services worldwide peaked at 5.4% in December 2025 and was lowest at 4.3% in July 2026. - Across the 11 months ending August 2026, Kafka’s estimated Share of Search among streaming data platforms worldwide decreased from 7.9% to 5.8%. - Across the 11 months ending August 2026, Kafka’s estimated Share of Search among streaming data platforms worldwide peaked at 7.9% in October 2025 and was lowest at 3.3% in December 2025. ## How did search popularity change for message queue services worldwide in August 2026? - In August 2026, Kafka overtook Google Pub/Sub to rank 4th among message queue services worldwide, at 5.1%. - In August 2026, Redis Streams overtook Google Pub/Sub to rank 5th among message queue services worldwide, at 5.1%. - In August 2026, Amazon SQS gained estimated Share of Search among message queue services worldwide, from 6.5% to 7.7%. - In August 2026, RabbitMQ lost estimated Share of Search among message queue services worldwide, from 72.3% to 69.9%. - Estimated monthly branded searches for Google Pub/Sub worldwide fell 45.5% over 11 measured months, from 8.8K to 4.8K in August 2026. - Estimated monthly branded searches for ActiveMQ worldwide fell 45.3% over 11 measured months, from 14.8K to 8.1K in August 2026. ## How did search popularity change for streaming data platforms worldwide in August 2026? - In August 2026, Confluent gained estimated Share of Search among streaming data platforms worldwide, from 48.6% to 53.3%. - In August 2026, Kafka gained estimated Share of Search among streaming data platforms worldwide, from 5.3% to 5.8%. - In August 2026, Pub/Sub lost estimated Share of Search among streaming data platforms worldwide, from 39.8% to 35.6%. - In August 2026, Kinesis lost estimated Share of Search among streaming data platforms worldwide, from 5.3% to 3.9%. - Redpanda’s estimated Share of Search among streaming data platforms worldwide has gained ground for 3 months in a row, from 0.8% to 1.4% in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Message queue services | 9.9K | 5.2% | 4 | | Nov 2025 | Message queue services | 8.1K | 5.2% | 5 | | Dec 2025 | Message queue services | 8.1K | 5.4% | 4 | | Jan 2026 | Message queue services | 8.1K | 5.3% | 4 | | Feb 2026 | Message queue services | 8.1K | 5.3% | 4 | | Mar 2026 | Message queue services | 8.1K | 5.2% | 5 | | Apr 2026 | Message queue services | 6.6K | 4.8% | 5 | | May 2026 | Message queue services | 6.6K | 5.2% | 4 | | Jun 2026 | Message queue services | 6.6K | 5.2% | 4 | | Jul 2026 | Message queue services | 5.4K | 4.3% | 5 | | Aug 2026 | Message queue services | 5.4K | 5.1% | 4 | | Sep 2026 | Message queue services | — | — | — | | Oct 2025 | Streaming data platforms | 9.9K | 7.9% | 3 | | Nov 2025 | Streaming data platforms | 8.1K | 7.5% | 3 | | Dec 2025 | Streaming data platforms | 8.1K | 3.3% | 3 | | Jan 2026 | Streaming data platforms | 8.1K | 6.7% | 3 | | Feb 2026 | Streaming data platforms | 8.1K | 6.7% | 3 | | Mar 2026 | Streaming data platforms | 8.1K | 5.6% | 3 | | Apr 2026 | Streaming data platforms | 6.6K | 5.2% | 3 | | May 2026 | Streaming data platforms | 6.6K | 5.3% | 3 | | Jun 2026 | Streaming data platforms | 6.6K | 5.9% | 3 | | Jul 2026 | Streaming data platforms | 5.4K | 5.3% | 3 | | Aug 2026 | Streaming data platforms | 5.4K | 5.8% | 3 | | Sep 2026 | Streaming data platforms | — | — | — | ## How is Kafka measured? Brandwave collects information about searches that people make online using Kafka’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kafka streaming” ## Which message queue services compete with Kafka? - [RabbitMQ](/demand/global-en/brands/rabbitmq): Head-to-head: /demand/global-en/compare/kafka-vs-rabbitmq - [ActiveMQ](/demand/global-en/brands/activemq): Head-to-head: /demand/global-en/compare/activemq-vs-kafka - [Amazon SQS](/demand/global-en/brands/amazon-sqs): Head-to-head: /demand/global-en/compare/amazon-sqs-vs-kafka - [Redis Streams](/demand/global-en/brands/redis-streams): Head-to-head: /demand/global-en/compare/kafka-vs-redis-streams - [Google Pub/Sub](/demand/global-en/brands/google-pub-sub): Head-to-head: /demand/global-en/compare/google-pub-sub-vs-kafka ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kafka: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/kafka This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/kafka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.