--- title: "K2: search popularity worldwide" description: "K2 makes skis or snowboards sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/k2" publisher: "Brandwave" --- # K2: search popularity worldwide K2 makes skis or snowboards sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: K2 - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among snowboard boots**: 5.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Snowboard boots | 3 | 5.1% | 14.8K | | Ski brands | 4 | 5.7% | 14.8K | - [Snowboard boots](/demand/global-en/categories/snowboard-boots) - [Ski brands](/demand/global-en/categories/ski-brands) ## How has branded search demand for K2 changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for K2 worldwide fell from 33.1K to 14.8K. - Across the 11 months ending August 2026, K2’s estimated Share of Search among snowboard boots worldwide decreased from 11.7% to 5.1%. - Across the 11 months ending August 2026, K2’s estimated Share of Search among snowboard boots worldwide peaked at 20.8% in February 2026 and was lowest at 2.5% in June 2026. - Across the 11 months ending August 2026, K2’s estimated Share of Search among ski brands worldwide decreased from 9.3% to 5.7%. - Across the 11 months ending August 2026, K2’s estimated Share of Search among ski brands worldwide peaked at 11.5% in December 2025 and was lowest at 2.9% in June 2026. ## How did search popularity change for snowboard boots worldwide in August 2026? - In August 2026, Salomon overtook Nitro to take the highest estimated Share of Search among snowboard boots worldwide, at 47.6%. - In August 2026, K2 overtook ThirtyTwo to rank 3rd among snowboard boots worldwide, at 5.1%. - In August 2026, Nitro lost estimated Share of Search among snowboard boots worldwide, from 47.5% to 41.5%. - Estimated monthly branded searches for Burton worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026. - Estimated monthly branded searches for ThirtyTwo worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026. ## How did search popularity change for ski brands worldwide in August 2026? - In August 2026, K2 overtook Head to rank 4th among ski brands worldwide, at 5.7%. - In August 2026, Atomic gained estimated Share of Search among ski brands worldwide, from 5.2% to 8.5%. - In August 2026, Rossignol lost estimated Share of Search among ski brands worldwide, from 31.5% to 28.4%. - In August 2026, Salomon lost estimated Share of Search among ski brands worldwide, from 55.6% to 52.7%. - Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Snowboard boots | 33.1K | 11.7% | 3 | | Nov 2025 | Snowboard boots | 49.5K | 15.7% | 3 | | Dec 2025 | Snowboard boots | 60.5K | 20.1% | 3 | | Jan 2026 | Snowboard boots | 74K | 19.4% | 3 | | Feb 2026 | Snowboard boots | 60.5K | 20.8% | 3 | | Mar 2026 | Snowboard boots | 33.1K | 12% | 3 | | Apr 2026 | Snowboard boots | 12.1K | 5% | 3 | | May 2026 | Snowboard boots | 8.1K | 3.2% | 4 | | Jun 2026 | Snowboard boots | 6.6K | 2.5% | 4 | | Jul 2026 | Snowboard boots | 8.1K | 2.8% | 4 | | Aug 2026 | Snowboard boots | 14.8K | 5.1% | 3 | | Sep 2026 | Snowboard boots | — | — | — | | Oct 2025 | Ski brands | 33.1K | 9.3% | 4 | | Nov 2025 | Ski brands | 49.5K | 10% | 4 | | Dec 2025 | Ski brands | 60.5K | 11.5% | 4 | | Jan 2026 | Ski brands | 74K | 10.5% | 4 | | Feb 2026 | Ski brands | 60.5K | 11.1% | 4 | | Mar 2026 | Ski brands | 33.1K | 8.7% | 4 | | Apr 2026 | Ski brands | 12.1K | 4.6% | 5 | | May 2026 | Ski brands | 8.1K | 3.1% | 5 | | Jun 2026 | Ski brands | 6.6K | 2.9% | 5 | | Jul 2026 | Ski brands | 8.1K | 3.5% | 5 | | Aug 2026 | Ski brands | 14.8K | 5.7% | 4 | | Sep 2026 | Ski brands | — | — | — | ## How is K2 measured? Brandwave collects information about searches that people make online using K2’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “k2 ski” ## Which snowboard boots compete with K2? - [Salomon](/demand/global-en/brands/salomon): Head-to-head: /demand/global-en/compare/k2-vs-salomon - [Nitro](/demand/global-en/brands/nitro-pdf): Head-to-head: /demand/global-en/compare/k2-vs-nitro-pdf - [ThirtyTwo](/demand/global-en/brands/thirtytwo): Head-to-head: /demand/global-en/compare/k2-vs-thirtytwo - [Vans](/demand/global-en/brands/vans): Head-to-head: /demand/global-en/compare/k2-vs-vans - [Burton](/demand/global-en/brands/burton): Head-to-head: /demand/global-en/compare/burton-vs-k2 ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "K2: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/k2 This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/k2. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.