---
title: "JW Player: search popularity and Share of Search worldwide"
description: "JW Player is a video platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/jw-player"
publisher: "Brandwave"
---

# JW Player: search popularity and Share of Search worldwide

JW Player is a video platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: JW Player
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among OTT platforms**: 0.48%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| OTT platforms | 5 | 0.48% | 5.4K |

- [OTT platforms](/demand/global-en/categories/ott-platforms)

## How has branded search demand for JW Player changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for JW Player worldwide fell from 8.1K to 5.4K.
- Across the 11 months ending August 2026, JW Player’s estimated Share of Search among OTT platforms worldwide held steady, from 0.59% to 0.48%.

## How did search popularity change for OTT platforms worldwide in August 2026?

- In August 2026, Kaltura gained estimated Share of Search among OTT platforms worldwide, from 1.6% to 2.4%.
- In August 2026, Vimeo lost estimated Share of Search among OTT platforms worldwide, from 96% to 95.3%.
- Estimated monthly branded searches for Brightcove worldwide fell 44.8% over 11 measured months, from 18.8K to 10.4K in August 2026.
- Estimated monthly branded searches for JW Player worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
- Estimated monthly branded searches for Uscreen worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | OTT platforms | 8.1K | 0.59% | 5 |
| Nov 2025 | OTT platforms | 8.1K | 0.59% | 5 |
| Dec 2025 | OTT platforms | 8.1K | 0.6% | 5 |
| Jan 2026 | OTT platforms | 8.1K | 0.59% | 5 |
| Feb 2026 | OTT platforms | 6.6K | 0.49% | 5 |
| Mar 2026 | OTT platforms | 8.1K | 0.49% | 5 |
| Apr 2026 | OTT platforms | 6.6K | 0.49% | 5 |
| May 2026 | OTT platforms | 6.6K | 0.49% | 5 |
| Jun 2026 | OTT platforms | 8.1K | 0.73% | 4 |
| Jul 2026 | OTT platforms | 5.4K | 0.49% | 5 |
| Aug 2026 | OTT platforms | 5.4K | 0.48% | 5 |
| Sep 2026 | OTT platforms | — | — | — |

## How is JW Player measured?

Brandwave collects information about searches that people make online using JW Player’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “jw player”

## Which OTT platforms compete with JW Player?

- [Vimeo](/demand/global-en/brands/vimeo): Head-to-head: /demand/global-en/compare/jw-player-vs-vimeo
- [Kaltura](/demand/global-en/brands/kaltura): Head-to-head: /demand/global-en/compare/jw-player-vs-kaltura
- [Brightcove](/demand/global-en/brands/brightcove): Head-to-head: /demand/global-en/compare/brightcove-vs-jw-player
- [Uscreen](/demand/global-en/brands/uscreen): Head-to-head: /demand/global-en/compare/jw-player-vs-uscreen

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "JW Player: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/jw-player

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/jw-player. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.