---
title: "JustWatch: search popularity and Share of Search worldwide"
description: "JustWatch is a streaming search engine. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/justwatch"
publisher: "Brandwave"
---

# JustWatch: search popularity and Share of Search worldwide

JustWatch is a streaming search engine. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: JustWatch
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among streaming search engines**: 18.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Streaming search engines | 2 | 18.7% | 1.8M |

- [Streaming search engines](/demand/global-en/categories/streaming-search-engines)

## How has branded search demand for JustWatch changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for JustWatch worldwide rose from 1.5M to 1.8M.
- Across the 11 months ending August 2026, JustWatch’s estimated Share of Search among streaming search engines worldwide increased from 17.3% to 18.7%.
- Across the 11 months ending August 2026, JustWatch’s estimated Share of Search among streaming search engines worldwide peaked at 20.4% in July 2026 and was lowest at 12.9% in November 2025.
- Across the 11 months ending August 2026, JustWatch rose from 3rd to 2nd among streaming search engines worldwide.

## How did search popularity change for streaming search engines worldwide in August 2026?

- In August 2026, Apple TV gained estimated Share of Search among streaming search engines worldwide, from 55.7% to 62.6%.
- In August 2026, Plex lost estimated Share of Search among streaming search engines worldwide, from 20.4% to 15.4%.
- In August 2026, JustWatch lost estimated Share of Search among streaming search engines worldwide, from 20.4% to 18.7%.
- Rakuten TV’s estimated Share of Search among streaming search engines worldwide has lost ground for 3 months in a row, from 4.2% to 3.1% in August 2026.
- Estimated monthly branded searches for Reelgood worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Streaming search engines | 1.5M | 17.3% | 3 |
| Nov 2025 | Streaming search engines | 1.2M | 12.9% | 3 |
| Dec 2025 | Streaming search engines | 1.5M | 15.2% | 3 |
| Jan 2026 | Streaming search engines | 1.5M | 17.9% | 2 |
| Feb 2026 | Streaming search engines | 1.2M | 17.8% | 2 |
| Mar 2026 | Streaming search engines | 1.5M | 18% | 2 |
| Apr 2026 | Streaming search engines | 1.5M | 17.9% | 2 |
| May 2026 | Streaming search engines | 1.5M | 17.2% | 3 |
| Jun 2026 | Streaming search engines | 1.5M | 18% | 2 |
| Jul 2026 | Streaming search engines | 1.8M | 20.4% | 2 |
| Aug 2026 | Streaming search engines | 1.8M | 18.7% | 2 |
| Sep 2026 | Streaming search engines | — | — | — |

## How is JustWatch measured?

Brandwave collects information about searches that people make online using JustWatch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “justwatch”

## Which streaming search engines compete with JustWatch?

- [Apple TV](/demand/global-en/brands/apple-tv): Head-to-head: /demand/global-en/compare/apple-tv-vs-justwatch
- [Plex](/demand/global-en/brands/plex): Head-to-head: /demand/global-en/compare/justwatch-vs-plex
- [Rakuten TV](/demand/global-en/brands/rakuten-tv): Head-to-head: /demand/global-en/compare/justwatch-vs-rakuten-tv
- [Reelgood](/demand/global-en/brands/reelgood): Head-to-head: /demand/global-en/compare/justwatch-vs-reelgood

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "JustWatch: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/justwatch

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/justwatch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.