--- title: "Juicy Fruit: search popularity worldwide" description: "Juicy Fruit makes chewing gum or mints. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/juicy-fruit" publisher: "Brandwave" --- # Juicy Fruit: search popularity worldwide Juicy Fruit makes chewing gum or mints. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Juicy Fruit - **Owned by**: Mars - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among chewing gum and mint brands**: 5.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Chewing gum and mint brands | 5 | 5.5% | 40.5K | - [Chewing gum and mint brands](/demand/global-en/categories/chewing-gum-and-mint-brands) ## How has branded search demand for Juicy Fruit changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Juicy Fruit worldwide held steady at 40.5K. - Across the 12 months ending September 2026, Juicy Fruit’s estimated Share of Search among chewing gum and mint brands worldwide peaked at 6.5% in February 2026 and was lowest at 5.1% in December 2025. ## How did search popularity change for chewing gum and mint brands worldwide in September 2026? - In September 2026, Tic Tac gained estimated Share of Search among chewing gum and mint brands worldwide, from 45% to 50%. - In September 2026, Mentos lost estimated Share of Search among chewing gum and mint brands worldwide, from 30% to 27.3%. - In September 2026, Extra lost estimated Share of Search among chewing gum and mint brands worldwide, from 11.1% to 10.1%. - In September 2026, Airwaves lost estimated Share of Search among chewing gum and mint brands worldwide, from 6.1% to 5.5%. - In September 2026, Juicy Fruit lost estimated Share of Search among chewing gum and mint brands worldwide, from 6.1% to 5.5%. - Estimated monthly branded searches for Eclipse worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chewing gum and mint brands | 40.5K | 5.5% | 5 | | Nov 2025 | Chewing gum and mint brands | 40.5K | 6.1% | 5 | | Dec 2025 | Chewing gum and mint brands | 33.1K | 5.1% | 5 | | Jan 2026 | Chewing gum and mint brands | 40.5K | 5.4% | 5 | | Feb 2026 | Chewing gum and mint brands | 40.5K | 6.5% | 5 | | Mar 2026 | Chewing gum and mint brands | 40.5K | 6% | 5 | | Apr 2026 | Chewing gum and mint brands | 40.5K | 6% | 5 | | May 2026 | Chewing gum and mint brands | 40.5K | 5.5% | 5 | | Jun 2026 | Chewing gum and mint brands | 40.5K | 6.2% | 5 | | Jul 2026 | Chewing gum and mint brands | 33.1K | 5.2% | 5 | | Aug 2026 | Chewing gum and mint brands | 40.5K | 6.1% | 5 | | Sep 2026 | Chewing gum and mint brands | 40.5K | 5.5% | 5 | ## How is Juicy Fruit measured? Brandwave collects information about searches that people make online using Juicy Fruit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “juicy fruit” ## Which chewing gum and mint brands compete with Juicy Fruit? - [Tic Tac](/demand/global-en/brands/tic-tac): Head-to-head: /demand/global-en/compare/juicy-fruit-vs-tic-tac - [Mentos](/demand/global-en/brands/mentos): Head-to-head: /demand/global-en/compare/juicy-fruit-vs-mentos - [Extra](/demand/global-en/brands/extra): Head-to-head: /demand/global-en/compare/extra-vs-juicy-fruit - [Airwaves](/demand/global-en/brands/airwaves): Head-to-head: /demand/global-en/compare/airwaves-vs-juicy-fruit - [Eclipse](/demand/global-en/brands/eclipse): Head-to-head: /demand/global-en/compare/eclipse-vs-juicy-fruit ## Who owns Juicy Fruit? Juicy Fruit is owned by Mars. Brandwave also tracks Nom Nom, Airwaves, Dolmio, Eclipse, Extra, Royal Canin and Whiskas, owned by the same company, worldwide. - [Mars](/demand/global-en/companies/mars): Owns 9 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Juicy Fruit? Juicy Fruit is owned by Mars. Brandwave also tracks Nom Nom, Airwaves, Dolmio, Eclipse, Extra, Royal Canin and Whiskas, owned by the same company, worldwide. ## Cite this page Brandwave. "Juicy Fruit: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/juicy-fruit This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/juicy-fruit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.