--- title: "Joseph Joseph: search popularity and Share of Search worldwide" description: "Joseph Joseph makes kitchen storage and organisation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/joseph-joseph" publisher: "Brandwave" --- # Joseph Joseph: search popularity and Share of Search worldwide Joseph Joseph makes kitchen storage and organisation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Joseph Joseph - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among ironing boards**: 9.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ironing boards | 3 | 9.7% | 135K | | Kitchen timer brands | 3 | 11.6% | 135K | | Soap dispenser brands | 2 | 15.9% | 135K | | Bathroom accessory brands | 2 | 24.5% | 135K | | Compost caddy brands | 2 | 31.8% | 135K | | Laundry baskets | 2 | 40.1% | 135K | | Toilet brush brands | 1 | 46.8% | 135K | | Cutting boards | 1 | 76.6% | 135K | - [Ironing boards](/demand/global-en/categories/ironing-boards) - [Kitchen timer brands](/demand/global-en/categories/kitchen-timer-brands) - [Soap dispenser brands](/demand/global-en/categories/soap-dispenser-brands) - [Bathroom accessory brands](/demand/global-en/categories/bathroom-accessory-brands) - [Compost caddy brands](/demand/global-en/categories/compost-caddy-brands) - [Laundry baskets](/demand/global-en/categories/laundry-baskets) - [Toilet brush brands](/demand/global-en/categories/toilet-brush-brands) - [Cutting boards](/demand/global-en/categories/cutting-boards) ## How has branded search demand for Joseph Joseph changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Joseph Joseph worldwide held steady at 135K. - Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among ironing boards worldwide peaked at 11.9% in January 2026 and was lowest at 8.5% in July 2026. - Across the 11 months ending August 2026, Joseph Joseph fell from 2nd to 3rd among ironing boards worldwide. - Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among kitchen timer brands worldwide increased from 8.5% to 11.6%. - Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among kitchen timer brands worldwide peaked at 11.6% in August 2026 and was lowest at 7.3% in November 2025. - Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among soap dispenser brands worldwide peaked at 18.2% in December 2025 and was lowest at 5.2% in May 2026. - Across the 11 months ending August 2026, Joseph Joseph rose from 3rd to 2nd among soap dispenser brands worldwide. - Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among bathroom accessory brands worldwide decreased from 25% to 24.5%. - Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among bathroom accessory brands worldwide peaked at 29.5% in January 2026 and was lowest at 5.8% in May 2026. - Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among compost caddy brands worldwide decreased from 35.8% to 31.8%. - Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among compost caddy brands worldwide peaked at 45.6% in December 2025 and was lowest at 27.2% in May 2026. - Across the 11 months ending August 2026, Joseph Joseph fell from 1st to 2nd among compost caddy brands worldwide. - Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among laundry baskets worldwide decreased from 46.8% to 40.1%. - Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among laundry baskets worldwide peaked at 51.8% in December 2025 and was lowest at 35.7% in May 2026. - Across the 11 months ending August 2026, Joseph Joseph fell from 1st to 2nd among laundry baskets worldwide. - Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among toilet brush brands worldwide decreased from 50.6% to 46.8%. - Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among toilet brush brands worldwide peaked at 57.3% in December 2025 and was lowest at 43.9% in May 2026. - Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among cutting boards worldwide peaked at 76.6% in October 2025 and was lowest at 69.5% in December 2025. ## How did search popularity change for ironing boards worldwide in August 2026? - In August 2026, Brabantia gained estimated Share of Search among ironing boards worldwide, from 8.5% to 9.7%. - In August 2026, Joseph Joseph gained estimated Share of Search among ironing boards worldwide, from 8.5% to 9.7%. - In August 2026, Philips lost estimated Share of Search among ironing boards worldwide, from 81.8% to 79.2%. - Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026. - Estimated monthly branded searches for Minky worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026. - Estimated monthly branded searches for Beldray worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## How did search popularity change for kitchen timer brands worldwide in August 2026? - In August 2026, Joseph Joseph gained estimated Share of Search among kitchen timer brands worldwide, from 9.7% to 11.6%. - In August 2026, KitchenAid lost estimated Share of Search among kitchen timer brands worldwide, from 72.9% to 71%. - Estimated monthly branded searches for ThermoWorks worldwide rose 49.1% over 11 measured months, from 22.2K to 33.1K in August 2026. - Estimated monthly branded searches for CDN worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for soap dispenser brands worldwide in August 2026? - In August 2026, Joseph Joseph overtook Yamazaki to rank 2nd among soap dispenser brands worldwide, at 15.9%. - In August 2026, Umbra overtook Yamazaki to rank 3rd among soap dispenser brands worldwide, at 15.9%. - In August 2026, Command gained estimated Share of Search among soap dispenser brands worldwide, from 42% to 43.4%. - In August 2026, Yamazaki lost estimated Share of Search among soap dispenser brands worldwide, from 18.8% to 15.9%. - Simplehuman’s estimated Share of Search among soap dispenser brands worldwide has gained ground for 3 months in a row, from 2.9% to 8.7% in August 2026. ## How did search popularity change for bathroom accessory brands worldwide in August 2026? - In August 2026, Brabantia overtook Yamazaki to take the highest estimated Share of Search among bathroom accessory brands worldwide, at 24.5%. - In August 2026, Joseph Joseph overtook Yamazaki to rank 2nd among bathroom accessory brands worldwide, at 24.5%. - In August 2026, Umbra overtook Yamazaki to rank 3rd among bathroom accessory brands worldwide, at 24.5%. - In August 2026, Yamazaki lost estimated Share of Search among bathroom accessory brands worldwide, from 28.4% to 24.5%. - InterDesign’s estimated Share of Search among bathroom accessory brands worldwide has gained ground for 3 months in a row, from 0.35% to 1.2% in August 2026. - In August 2026, Croydex fell from 5th to 6th among bathroom accessory brands worldwide. ## How did search popularity change for compost caddy brands worldwide in August 2026? - In August 2026, Brabantia gained estimated Share of Search among compost caddy brands worldwide, from 30.8% to 31.8%. - In August 2026, Joseph Joseph gained estimated Share of Search among compost caddy brands worldwide, from 30.8% to 31.8%. - In August 2026, Bokashi lost estimated Share of Search among compost caddy brands worldwide, from 11.3% to 9.5%. - In August 2026, All-Green lost estimated Share of Search among compost caddy brands worldwide, from 5.1% to 4.3%. - In August 2026, Curver rose from 6th to 5th among compost caddy brands worldwide. ## How did search popularity change for laundry baskets worldwide in August 2026? - In August 2026, Brabantia gained estimated Share of Search among laundry baskets worldwide, from 38.9% to 40.1%. - In August 2026, Joseph Joseph gained estimated Share of Search among laundry baskets worldwide, from 38.9% to 40.1%. - In August 2026, Iris Ohyama lost estimated Share of Search among laundry baskets worldwide, from 7.8% to 6.6%. - In August 2026, Muji lost estimated Share of Search among laundry baskets worldwide, from 7.8% to 6.6%. - In August 2026, Curver rose from 5th to 3rd among laundry baskets worldwide. ## How did search popularity change for toilet brush brands worldwide in August 2026? - Joseph Joseph’s estimated Share of Search among toilet brush brands worldwide has gained ground for 3 months in a row, from 43.9% to 46.8% in August 2026. - Estimated monthly branded searches for Simplehuman worldwide rose 49.5% over 11 measured months, from 49.5K to 74K in August 2026. - Estimated monthly branded searches for Croydex worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026. - Estimated monthly branded searches for Minky worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026. ## How did search popularity change for cutting boards worldwide in August 2026? - In August 2026, Joseph Joseph gained estimated Share of Search among cutting boards worldwide, from 72.7% to 76.6%. - In August 2026, Epicurean lost estimated Share of Search among cutting boards worldwide, from 21.9% to 18.8%. - In August 2026, John Boos lost estimated Share of Search among cutting boards worldwide, from 4.4% to 3.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ironing boards | 135K | 10.1% | 2 | | Nov 2025 | Ironing boards | 165K | 10.4% | 2 | | Dec 2025 | Ironing boards | 165K | 9.9% | 2 | | Jan 2026 | Ironing boards | 165K | 11.9% | 2 | | Feb 2026 | Ironing boards | 135K | 10.9% | 2 | | Mar 2026 | Ironing boards | 135K | 10.8% | 3 | | Apr 2026 | Ironing boards | 135K | 11.2% | 2 | | May 2026 | Ironing boards | 110K | 9.4% | 3 | | Jun 2026 | Ironing boards | 110K | 9.8% | 2 | | Jul 2026 | Ironing boards | 110K | 8.5% | 3 | | Aug 2026 | Ironing boards | 135K | 9.7% | 3 | | Sep 2026 | Ironing boards | — | — | — | | Oct 2025 | Kitchen timer brands | 135K | 8.5% | 3 | | Nov 2025 | Kitchen timer brands | 165K | 7.3% | 3 | | Dec 2025 | Kitchen timer brands | 165K | 7.4% | 3 | | Jan 2026 | Kitchen timer brands | 165K | 10.2% | 3 | | Feb 2026 | Kitchen timer brands | 135K | 9.9% | 3 | | Mar 2026 | Kitchen timer brands | 135K | 9.9% | 3 | | Apr 2026 | Kitchen timer brands | 135K | 9.9% | 3 | | May 2026 | Kitchen timer brands | 110K | 9.7% | 3 | | Jun 2026 | Kitchen timer brands | 110K | 9.7% | 3 | | Jul 2026 | Kitchen timer brands | 110K | 9.7% | 3 | | Aug 2026 | Kitchen timer brands | 135K | 11.6% | 3 | | Sep 2026 | Kitchen timer brands | — | — | — | | Oct 2025 | Soap dispenser brands | 135K | 15.8% | 3 | | Nov 2025 | Soap dispenser brands | 165K | 17.9% | 2 | | Dec 2025 | Soap dispenser brands | 165K | 18.2% | 2 | | Jan 2026 | Soap dispenser brands | 165K | 17.2% | 2 | | Feb 2026 | Soap dispenser brands | 135K | 17.6% | 2 | | Mar 2026 | Soap dispenser brands | 135K | 16.2% | 2 | | Apr 2026 | Soap dispenser brands | 135K | 15.6% | 3 | | May 2026 | Soap dispenser brands | 110K | 5.2% | 4 | | Jun 2026 | Soap dispenser brands | 110K | 15.1% | 4 | | Jul 2026 | Soap dispenser brands | 110K | 15.3% | 3 | | Aug 2026 | Soap dispenser brands | 135K | 15.9% | 2 | | Sep 2026 | Soap dispenser brands | — | — | — | | Oct 2025 | Bathroom accessory brands | 135K | 25% | 2 | | Nov 2025 | Bathroom accessory brands | 165K | 26.6% | 1 | | Dec 2025 | Bathroom accessory brands | 165K | 29% | 1 | | Jan 2026 | Bathroom accessory brands | 165K | 29.5% | 1 | | Feb 2026 | Bathroom accessory brands | 135K | 25.6% | 1 | | Mar 2026 | Bathroom accessory brands | 135K | 24.4% | 2 | | Apr 2026 | Bathroom accessory brands | 135K | 24.2% | 2 | | May 2026 | Bathroom accessory brands | 110K | 5.8% | 4 | | Jun 2026 | Bathroom accessory brands | 110K | 22.9% | 3 | | Jul 2026 | Bathroom accessory brands | 110K | 23.1% | 3 | | Aug 2026 | Bathroom accessory brands | 135K | 24.5% | 2 | | Sep 2026 | Bathroom accessory brands | — | — | — | | Oct 2025 | Compost caddy brands | 135K | 35.8% | 1 | | Nov 2025 | Compost caddy brands | 165K | 40% | 1 | | Dec 2025 | Compost caddy brands | 165K | 45.6% | 1 | | Jan 2026 | Compost caddy brands | 165K | 39.6% | 1 | | Feb 2026 | Compost caddy brands | 135K | 35.3% | 1 | | Mar 2026 | Compost caddy brands | 135K | 33% | 2 | | Apr 2026 | Compost caddy brands | 135K | 34.5% | 1 | | May 2026 | Compost caddy brands | 110K | 27.2% | 2 | | Jun 2026 | Compost caddy brands | 110K | 31.3% | 1 | | Jul 2026 | Compost caddy brands | 110K | 30.8% | 2 | | Aug 2026 | Compost caddy brands | 135K | 31.8% | 2 | | Sep 2026 | Compost caddy brands | — | — | — | | Oct 2025 | Laundry baskets | 135K | 46.8% | 1 | | Nov 2025 | Laundry baskets | 165K | 48.3% | 1 | | Dec 2025 | Laundry baskets | 165K | 51.8% | 1 | | Jan 2026 | Laundry baskets | 165K | 48.2% | 1 | | Feb 2026 | Laundry baskets | 135K | 45% | 1 | | Mar 2026 | Laundry baskets | 135K | 39.5% | 2 | | Apr 2026 | Laundry baskets | 135K | 43.8% | 1 | | May 2026 | Laundry baskets | 110K | 35.7% | 2 | | Jun 2026 | Laundry baskets | 110K | 41.6% | 1 | | Jul 2026 | Laundry baskets | 110K | 38.9% | 2 | | Aug 2026 | Laundry baskets | 135K | 40.1% | 2 | | Sep 2026 | Laundry baskets | — | — | — | | Oct 2025 | Toilet brush brands | 135K | 50.6% | 1 | | Nov 2025 | Toilet brush brands | 165K | 56% | 1 | | Dec 2025 | Toilet brush brands | 165K | 57.3% | 1 | | Jan 2026 | Toilet brush brands | 165K | 53.5% | 1 | | Feb 2026 | Toilet brush brands | 135K | 51.3% | 1 | | Mar 2026 | Toilet brush brands | 135K | 53.6% | 1 | | Apr 2026 | Toilet brush brands | 135K | 51.6% | 1 | | May 2026 | Toilet brush brands | 110K | 43.9% | 1 | | Jun 2026 | Toilet brush brands | 110K | 46% | 1 | | Jul 2026 | Toilet brush brands | 110K | 46.5% | 1 | | Aug 2026 | Toilet brush brands | 135K | 46.8% | 1 | | Sep 2026 | Toilet brush brands | — | — | — | | Oct 2025 | Cutting boards | 135K | 76.6% | 1 | | Nov 2025 | Cutting boards | 165K | 69.6% | 1 | | Dec 2025 | Cutting boards | 165K | 69.5% | 1 | | Jan 2026 | Cutting boards | 165K | 72.9% | 1 | | Feb 2026 | Cutting boards | 135K | 76.6% | 1 | | Mar 2026 | Cutting boards | 135K | 76.5% | 1 | | Apr 2026 | Cutting boards | 135K | 76.5% | 1 | | May 2026 | Cutting boards | 110K | 72.6% | 1 | | Jun 2026 | Cutting boards | 110K | 72.8% | 1 | | Jul 2026 | Cutting boards | 110K | 72.7% | 1 | | Aug 2026 | Cutting boards | 135K | 76.6% | 1 | | Sep 2026 | Cutting boards | — | — | — | ## How is Joseph Joseph measured? Brandwave collects information about searches that people make online using Joseph Joseph’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “joseph joseph” ## Which ironing boards compete with Joseph Joseph? - [Philips](/demand/global-en/brands/philips): Head-to-head: /demand/global-en/compare/joseph-joseph-vs-philips - [Brabantia](/demand/global-en/brands/brabantia): Head-to-head: /demand/global-en/compare/brabantia-vs-joseph-joseph - [Beldray](/demand/global-en/brands/beldray): Head-to-head: /demand/global-en/compare/beldray-vs-joseph-joseph - [Lakeland](/demand/global-en/brands/lakeland): Head-to-head: /demand/global-en/compare/joseph-joseph-vs-lakeland - [Minky](/demand/global-en/brands/minky): Head-to-head: /demand/global-en/compare/joseph-joseph-vs-minky ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Joseph Joseph: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/joseph-joseph This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/joseph-joseph. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.