---
title: "JOOLA: search popularity and Share of Search worldwide"
description: "JOOLA makes pickleball gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/joola"
publisher: "Brandwave"
---

# JOOLA: search popularity and Share of Search worldwide

JOOLA makes pickleball gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: JOOLA
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among table tennis balls**: 2.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Table tennis balls | 3 | 2.8% | 14.8K |
| Table tennis bats | 3 | 2.8% | 14.8K |
| Table tennis brands | 3 | 2.8% | 14.8K |
| Pickleball paddles | 1 | 28.6% | 14.8K |

- [Table tennis balls](/demand/global-en/categories/table-tennis-balls)
- [Table tennis bats](/demand/global-en/categories/table-tennis-bats)
- [Table tennis brands](/demand/global-en/categories/table-tennis-brands)
- [Pickleball paddles](/demand/global-en/categories/pickleball-paddles)

## How has branded search demand for JOOLA changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for JOOLA worldwide rose from 9.9K to 14.8K.
- Across the 11 months ending August 2026, JOOLA’s estimated Share of Search among table tennis balls worldwide increased from 1.5% to 2.8%.
- Across the 11 months ending August 2026, JOOLA’s estimated Share of Search among table tennis balls worldwide peaked at 2.8% in August 2026 and was lowest at 1.1% in January 2026.
- Across the 11 months ending August 2026, JOOLA rose from 5th to 3rd among table tennis balls worldwide.
- Across the 11 months ending August 2026, JOOLA’s estimated Share of Search among table tennis bats worldwide increased from 1.5% to 2.8%.
- Across the 11 months ending August 2026, JOOLA’s estimated Share of Search among table tennis bats worldwide peaked at 2.8% in August 2026 and was lowest at 1.1% in January 2026.
- Across the 11 months ending August 2026, JOOLA rose from 5th to 3rd among table tennis bats worldwide.
- Across the 11 months ending August 2026, JOOLA’s estimated Share of Search among table tennis brands worldwide increased from 1.5% to 2.8%.
- Across the 11 months ending August 2026, JOOLA’s estimated Share of Search among table tennis brands worldwide peaked at 2.8% in August 2026 and was lowest at 1.1% in January 2026.
- Across the 11 months ending August 2026, JOOLA rose from 5th to 3rd among table tennis brands worldwide.
- Across the 11 months ending August 2026, JOOLA’s estimated Share of Search among pickleball paddles worldwide increased from 21.3% to 28.6%.
- Across the 11 months ending August 2026, JOOLA’s estimated Share of Search among pickleball paddles worldwide peaked at 32.4% in June 2026 and was lowest at 17.6% in January 2026.
- Across the 11 months ending August 2026, JOOLA rose from 2nd to 1st among pickleball paddles worldwide.

## How did search popularity change for table tennis balls worldwide in August 2026?

- In August 2026, DHS gained estimated Share of Search among table tennis balls worldwide, from 81.7% to 83.8%.
- In August 2026, Stiga lost estimated Share of Search among table tennis balls worldwide, from 11% to 9.2%.
- In August 2026, JOOLA rose from 4th to 3rd among table tennis balls worldwide.
- In August 2026, Cornilleau fell from 3rd to 4th among table tennis balls worldwide.
- Estimated monthly branded searches for Butterfly worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

## How did search popularity change for table tennis bats worldwide in August 2026?

- In August 2026, DHS gained estimated Share of Search among table tennis bats worldwide, from 82.5% to 83.8%.
- In August 2026, Stiga lost estimated Share of Search among table tennis bats worldwide, from 11.1% to 9.2%.
- In August 2026, Tibhar rose from 5th to 4th among table tennis bats worldwide.
- In August 2026, Butterfly fell from 4th to 5th among table tennis bats worldwide.
- Estimated monthly branded searches for JOOLA worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026.
- Estimated monthly branded searches for Yasaka worldwide fell 18.1% over 11 measured months, from 720 to 590 in August 2026.

## How did search popularity change for table tennis brands worldwide in August 2026?

- In August 2026, DHS gained estimated Share of Search among table tennis brands worldwide, from 82.6% to 83.9%.
- In August 2026, Stiga lost estimated Share of Search among table tennis brands worldwide, from 11.1% to 9.2%.
- In August 2026, Tibhar rose from 5th to 4th among table tennis brands worldwide.
- In August 2026, Butterfly fell from 4th to 5th among table tennis brands worldwide.
- Estimated monthly branded searches for JOOLA worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026.

## How did search popularity change for pickleball paddles worldwide in August 2026?

- In August 2026, Head gained estimated Share of Search among pickleball paddles worldwide, from 21.3% to 23.4%.
- In August 2026, Franklin gained estimated Share of Search among pickleball paddles worldwide, from 17.5% to 19.1%.
- In August 2026, Engage gained estimated Share of Search among pickleball paddles worldwide, from 7.8% to 8.5%.
- In August 2026, Paddletek gained estimated Share of Search among pickleball paddles worldwide, from 4.1% to 4.6%.
- In August 2026, JOOLA lost estimated Share of Search among pickleball paddles worldwide, from 31.9% to 28.6%.
- In August 2026, Selkirk lost estimated Share of Search among pickleball paddles worldwide, from 17.5% to 15.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Table tennis balls | 9.9K | 1.5% | 5 |
| Nov 2025 | Table tennis balls | 14.8K | 2.7% | 3 |
| Dec 2025 | Table tennis balls | 12.1K | 2.3% | 4 |
| Jan 2026 | Table tennis balls | 9.9K | 1.1% | 5 |
| Feb 2026 | Table tennis balls | 9.9K | 1.1% | 5 |
| Mar 2026 | Table tennis balls | 12.1K | 1.3% | 5 |
| Apr 2026 | Table tennis balls | 14.8K | 2.2% | 4 |
| May 2026 | Table tennis balls | 14.8K | 2.5% | 4 |
| Jun 2026 | Table tennis balls | 14.8K | 2.6% | 4 |
| Jul 2026 | Table tennis balls | 14.8K | 2.7% | 4 |
| Aug 2026 | Table tennis balls | 14.8K | 2.8% | 3 |
| Sep 2026 | Table tennis balls | — | — | — |
| Oct 2025 | Table tennis bats | 9.9K | 1.5% | 5 |
| Nov 2025 | Table tennis bats | 14.8K | 2.7% | 3 |
| Dec 2025 | Table tennis bats | 12.1K | 2.3% | 4 |
| Jan 2026 | Table tennis bats | 9.9K | 1.1% | 5 |
| Feb 2026 | Table tennis bats | 9.9K | 1.1% | 5 |
| Mar 2026 | Table tennis bats | 12.1K | 1.3% | 4 |
| Apr 2026 | Table tennis bats | 14.8K | 2.2% | 3 |
| May 2026 | Table tennis bats | 14.8K | 2.5% | 3 |
| Jun 2026 | Table tennis bats | 14.8K | 2.6% | 3 |
| Jul 2026 | Table tennis bats | 14.8K | 2.7% | 3 |
| Aug 2026 | Table tennis bats | 14.8K | 2.8% | 3 |
| Sep 2026 | Table tennis bats | — | — | — |
| Oct 2025 | Table tennis brands | 9.9K | 1.5% | 5 |
| Nov 2025 | Table tennis brands | 14.8K | 2.7% | 3 |
| Dec 2025 | Table tennis brands | 12.1K | 2.3% | 4 |
| Jan 2026 | Table tennis brands | 9.9K | 1.1% | 5 |
| Feb 2026 | Table tennis brands | 9.9K | 1.1% | 5 |
| Mar 2026 | Table tennis brands | 12.1K | 1.3% | 4 |
| Apr 2026 | Table tennis brands | 14.8K | 2.2% | 3 |
| May 2026 | Table tennis brands | 14.8K | 2.5% | 3 |
| Jun 2026 | Table tennis brands | 14.8K | 2.6% | 3 |
| Jul 2026 | Table tennis brands | 14.8K | 2.7% | 3 |
| Aug 2026 | Table tennis brands | 14.8K | 2.8% | 3 |
| Sep 2026 | Table tennis brands | — | — | — |
| Oct 2025 | Pickleball paddles | 9.9K | 21.3% | 2 |
| Nov 2025 | Pickleball paddles | 14.8K | 27.2% | 2 |
| Dec 2025 | Pickleball paddles | 12.1K | 23.2% | 2 |
| Jan 2026 | Pickleball paddles | 9.9K | 17.6% | 3 |
| Feb 2026 | Pickleball paddles | 9.9K | 21.3% | 2 |
| Mar 2026 | Pickleball paddles | 12.1K | 22.6% | 2 |
| Apr 2026 | Pickleball paddles | 14.8K | 26.1% | 2 |
| May 2026 | Pickleball paddles | 14.8K | 27.2% | 1 |
| Jun 2026 | Pickleball paddles | 14.8K | 32.4% | 1 |
| Jul 2026 | Pickleball paddles | 14.8K | 31.9% | 1 |
| Aug 2026 | Pickleball paddles | 14.8K | 28.6% | 1 |
| Sep 2026 | Pickleball paddles | — | — | — |

## How is JOOLA measured?

Brandwave collects information about searches that people make online using JOOLA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “joola pickleball”

## Which table tennis balls compete with JOOLA?

- [DHS](/demand/global-en/brands/dhs): Head-to-head: /demand/global-en/compare/dhs-vs-joola
- [Stiga](/demand/global-en/brands/stiga): Head-to-head: /demand/global-en/compare/joola-vs-stiga
- [Cornilleau](/demand/global-en/brands/cornilleau): Head-to-head: /demand/global-en/compare/cornilleau-vs-joola
- [Butterfly](/demand/global-en/brands/butterfly-table-tennis): Head-to-head: /demand/global-en/compare/butterfly-table-tennis-vs-joola
- [Nittaku](/demand/global-en/brands/nittaku): Head-to-head: /demand/global-en/compare/joola-vs-nittaku

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "JOOLA: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/joola

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/joola. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
