--- title: "How popular is Joico? Searches and AI answers worldwide" description: "Joico is a professional haircare brand from Henkel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/joico" publisher: "Brandwave" --- # How popular is Joico? Searches and AI answers worldwide Joico is a professional haircare brand from Henkel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Joico - **Owned by**: Henkel AG & Co. KGaA - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among purple shampoo brands**: 7.2% ## Where does Joico compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Purple shampoo brands | 6 | 7.2% | 6.6K | - [Purple shampoo brands](/demand/global-en/categories/purple-shampoo-brands) ## Top purple shampoo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Joico did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amika | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Olaplex | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Redken | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Pureology | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Fanola | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Matrix | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Clairol | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | K18 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Joico | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kristin Ess | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about purple shampoo brands - Asked ChatGPT "Which purple shampoo should I use?": 1. Pureology, 2. Olaplex - Asked ChatGPT "What are the best purple shampoo brands?": 1. Amika, 2. Olaplex, 3. Redken, 4. Fanola, 5. Matrix - Asked ChatGPT "What's the best purple shampoo for brassy blonde hair?": 1. Amika, 2. Redken - Searched Google, AI Overview "purple shampoo": 1. Olaplex - Searched Google, AI Overview "best purple shampoo": 1. Olaplex, 2. Amika Not named in any answer: Clairol, K18, Joico and Kristin Ess. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for Joico changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Joico worldwide rose from 4.4K to 6.6K. - Across the 12 months ending October 2026, Joico’s share of searches among purple shampoo brands worldwide increased from 6.4% to 7.2%. - Across the 12 months ending October 2026, Joico’s share of searches among purple shampoo brands worldwide peaked at 7.2% in October 2026 and was lowest at 5.2% in May 2026. - Across the 12 months ending October 2026, Joico fell from 5th to 6th among purple shampoo brands worldwide. ## How did search popularity change for purple shampoo brands worldwide in October 2026? - In October 2026, Olaplex gained share of searches among purple shampoo brands worldwide, from 15.6% to 16.2%. - In October 2026, K18 lost share of searches among purple shampoo brands worldwide, from 12.7% to 10.8%. - In October 2026, Fanola lost share of searches among purple shampoo brands worldwide, from 27.5% to 27%. - Joico’s share of searches among purple shampoo brands worldwide has gained ground for 3 months in a row, from 5.7% to 7.2% in October 2026. - Matrix’s share of searches among purple shampoo brands worldwide has gained ground for 3 months in a row, from 3.8% to 4.8% in October 2026. - Kristin Ess’ share of searches among purple shampoo brands worldwide has gained ground for 3 months in a row, from 2% to 2.6% in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Purple shampoo brands | 4.4K | 6.4% | 5 | | Dec 2025 | Purple shampoo brands | 4.4K | 6.4% | 5 | | Jan 2026 | Purple shampoo brands | 4.4K | 6.6% | 5 | | Feb 2026 | Purple shampoo brands | 4.4K | 6.9% | 5 | | Mar 2026 | Purple shampoo brands | 5.4K | 6.8% | 5 | | Apr 2026 | Purple shampoo brands | 5.4K | 5.8% | 6 | | May 2026 | Purple shampoo brands | 5.4K | 5.2% | 6 | | Jun 2026 | Purple shampoo brands | 5.4K | 5.9% | 6 | | Jul 2026 | Purple shampoo brands | 5.4K | 5.7% | 6 | | Aug 2026 | Purple shampoo brands | 5.4K | 6.1% | 6 | | Sep 2026 | Purple shampoo brands | 5.4K | 6.9% | 6 | | Oct 2026 | Purple shampoo brands | 6.6K | 7.2% | 6 | ## How are Joico’s branded searches counted? Brandwave collects information about searches that people make online using Joico’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “joico purple shampoo” ## Which purple shampoo brands compete with Joico? - [Fanola](/demand/global-en/brands/fanola) - [Olaplex](/demand/global-en/brands/olaplex) - [Clairol](/demand/global-en/brands/clairol): Head-to-head: /demand/global-en/compare/clairol-vs-joico - [K18](/demand/global-en/brands/k18-hair): Head-to-head: /demand/global-en/compare/joico-vs-k18-hair - [Redken](/demand/global-en/brands/redken): Head-to-head: /demand/global-en/compare/joico-vs-redken - [Amika](/demand/global-en/brands/amika): Head-to-head: /demand/global-en/compare/amika-vs-joico - [Matrix](/demand/global-en/brands/matrix-haircare): Head-to-head: /demand/global-en/compare/joico-vs-matrix-haircare - [Kristin Ess](/demand/global-en/brands/kristin-ess) - [Pureology](/demand/global-en/brands/pureology) ## Who owns Joico? Joico is owned by Henkel AG & Co. KGaA. Brandwave also tracks Loctite and OSI, owned by the same company, worldwide. - [Henkel AG & Co. KGaA](/demand/global-en/companies/henkel): Owns 5 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Joico? Joico is owned by Henkel AG & Co. KGaA. Brandwave also tracks Loctite and OSI, owned by the same company, worldwide. ## Cite this page Brandwave. "How popular is Joico? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/joico This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/joico. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.